What is Content Marketing?
If by Content Marketing we mean the process of creating, publishing and distributing valuable content on the web to attract, inform and engage a specific audience, thereby increasing qualified leads and promoting your brand at the same time, we must bear in mind that this is even more effective if the content produced by the brand is of high quality or in line with the interests of your target audience.
It is only by providing an interesting experience that the public - engaged by photos, infographics, informative videos, surveys, newsletters and much more - is driven to experience a deeper interaction with your brand.
To optimize your Content Marketing strategy, you need a tool that measures its performance. This is where THRON comes into play, not only helping you to measure how your content performs and how much users interact with it but also helping you to choose which content is the most suitable for each customer.
In fact, THRON uses Artificial Intelligence to "measure" the value of content based on how it is used by the visitors of your channels, understanding which topics "work best."
This process of analysis and extraction of strategic data regarding the interests of the target audience makes it possible to adapt and improve Content Strategy and therefore to create elements of increasing quality.