THRON is the most advanced solution that allows you to keep track of consumer purchasing behavior. Thanks to a database it memorizes the entire path followed by each visitor, updated in real time and enriched with strategic data on its interests "extrapolated" from the use of content.
This allows you to define the habits of your customers (channels, formats, favorite services etc.) and to refine your content strategies. This knowledge derives from the measurability of content performance, which are the “trending topics” that can guarantee the largest number of conversions turning users into leads.
In fact, THRON's AI helps you to compile a constantly updated database on the behavior patterns and preferences of those who visit your company's communications channels.