Establishing an online reputation through the intelligent management of digital assets

Lino Dainese founded the company and named it after himself in 1972, defining its mission as that of delivering safety in dynamic sports. With over 800 employees, it launched a revolutionary project: designing and manufacturing equipment that protect people in several sporting activities, no longer limited to motorcycling, but also embracing skiing and sailing, and even space travels. In this way, it has become a world-renowned brand, with offices in the USA and China.



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We spread content online around the world: THRON is the fundamental tool to centralize and monitor it, and the way to ensure brand consistency.
Nicolò Chiaramonte
Digital Project Manager
Dainese

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