Lino Dainese founded the company of the same name in 1972, having safety in dynamic sports as its mission. With over 800 employees, it has launched a revolutionary project: to design and manufacture equipment that protects people in various sporting activities, no longer just in motorcycling, but also in skiing and sailing, as far as space travel. In this way, it has become a world-renowned brand, with offices in the USA and China.
Already known offline all over the world, when Dainese decided to establish an online reputation, it set itself the main objective of revolutionizing its entire digital strategy, heading in an increasingly online and data-driven direction. That meant
THRON has helped Dainese by becoming a critical instrument for its marketing and sales teams, making each digital asset intelligent, in order to guarantee ever more effective relationships between the brand and people.