Established in 1975, today RTL 102.5 is the leading Italian radio station, with almost 8 million listeners each day. Over the last few years, it has evolved, becoming a 360-degree multimedia content supplier, and choosing radiovision as an editorial format – the only Italian radio broadcaster to do so. In this way, RTL’s content, transmitted 24 hours a day, 365 days a year, can be enjoyed via radio, television, the web, and on any other platform that is currently known. Social networks and digital touch points, through which the brand interacts with people, have been added to news and music content. Indeed, RTL is, and always has been, the radio station that is close to the people. This is where the famous slogan "Very Normal People" comes from.
To further enhance its value proposition and its relationship with people, RTL 102.5 wanted to centralize all its content management and, thanks to a data-driven approach, bring its brand even closer to the people.
The project started out from the definition of some extremely ambitious objectives: it is also thanks to this capability and farsightedness that, today, RTL 102.5 has become the leading Italian radio station that is