Content Analytics

Trending Topics and segmentation of the audience based on individual interests 

Understand content and audience trends to improve your content strategy.

The Content Analytics platform shows you the main data collected from Content Intelligence in the form of graphs. It combines purely statistical data (such as geographic position, devices used, reference channels) with qualitative data on individuals (such as their interests, based on the visualized subject matters, or profiles resulting from the CRM).

Compare the information provided by the various parameters and discover the type of content preferred by which targets and on which device. If you want to use the data collected by Content Intelligence to enhance Business Intelligence reports that are to be handed over to your boss, you can easily export them and integrate them into your personal dashboards.

 

Content Analytics is a full scale solution to allow content marketers to have decision making power with a data-driven approach: obtain real-time actionable insights and verify if content is in line with customer’s expectations.

Measure content by using available filters:

  • Customer profile
  • Customer interests
  • Contact Type (anonymous or profiled)
  • User agent
  • Domain
  • Geographic distribution
  • Content target
  • Content topic
  • Content type

Then, drill down extracted data and perform punctual extractions.

 
 

 

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