Enrich CRM data by providing Sales with customer interests in advance


Integrating THRON with CRM means:

  • Systematically collecting data on the interests of users and customers.
  • Enhancing the CRM with data on preferred user content to develop greater knowledge of prospects and customers.
  • Creating customer clusters based on the interests they demonstrate

KPI to measure

+ Qualitative

Increase in the % of
CRM users you know
the interest of

Read the recipe 
to adopt this Business Case
and measure the KPI 

THRON Intelligence has increased our customer base by 130%.
Eugenio La Teana
Head of Research & Development

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