Enrich CRM data by providing Sales with customer interests in advance


Integrating THRON with CRM means:

  • Systematically collecting data on the interests of users and customers.
  • Enhancing the CRM with data on preferred user content to develop greater knowledge of prospects and customers.
  • Creating customer clusters based on the interests they demonstrate

KPI to measure

+ Qualitative

Increase in the % of
CRM users you know
the interest of

Read the recipe 
to adopt this Business Case

Marco frealdo
Thanks to THRON Single Customer View we can know the real interests of our users.
Marco Frealdo
Digital Marketing Manager

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