Personalize Marketing Automation by sending relevant CTA


Applying THRON to Marketing Automation means:

  • Enhancing the DMP or marketing automation suite with data on user interests.
  • Creating new campaigns based on observations from preferred content usage.
  • Personalizing messages and deciding which are the best future interactions to concentrate on.

KPI to measure

+ RV

Increase in the number
of Returning Visitors (RV)
to content

Read the recipe 
to adopt this Business Case
and measure the KPI 

With THRON’s recommendation engine, we have managed to increase online retention by 620%.
Eugenio La Teana
Head of Research & Development


Want to personalize your MARKETING AUTOMATION tool?
Activate FREE TRIAL and a THRON specialist 
will be at your disposal

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