MARKETING AUTOMATION

Personalize Marketing Automation by sending relevant CTA

 

Applying THRON to Marketing Automation means:

  • Enhancing the DMP or marketing automation suite with data on user interests.
  • Creating new campaigns based on observations from preferred content usage.
  • Personalizing messages and deciding which are the best future interactions to concentrate on.

KPI to measure

+ RV


Increase in the number
of Returning Visitors (RV)
to content

Read the recipe 
to adopt this Business Case
and measure the KPI 

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With THRON’s recommendation engine, we have managed to increase online retention by 620%.
Eugenio La Teana
Head of Research & Development
RTL

 

Want to personalize your MARKETING AUTOMATION tool?
Activate FREE TRIAL and a THRON specialist 
will be at your disposal


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