A survey conducted by
The continuous multiplication of digital communication channels and the great demand for fresh content by users mean high costs for brands, both economically and in terms of human resources.
By interviewing the decision-makers of the top 200 European companies from all the main industries, it was possible to identify the winning strategies of content management and the results they bring.
- How do companies manage their content?
- What issues do they face?
- What are their priorities in the coming years and what results do they expect to achieve?
- How a centralized content distribution and Content Intelligence enable brands to manage content efficiently.
- The results obtained by companies that have already implemented these methods.
