The real challenge for marketing managers is to keep their brand’s image and tone of voice consistent across digital touch points, so as to make the relationship between the brand and people ever more efficient.
In many companies, the same content is copied to multiple “silos”: the same image may be used in HubSpot emails, published on the WordPress blog, on the Adobe Experience Manager website, on the Salesforce E-Commerce online store and on Hootsuite social feeds.
Full Content Life Cycle workflow.
THRON, the Intelligent DAM with integrated delivery, is the solution that ensures omnichannel brand consistency precisely because it uses a single asset, of any kind (videos, images, audio, documents,
various channels, adapting it to the best resolution and bandwidth available in real time. In this way, it removes all duplications and makes updates to the new version of the asset immediate on all channels worldwide.
It's enough to enter an embed code or an