THRON for automotive brands

The Enterprise Content Platform for the automotive industry

 

 

The world's top automotive brands have chosen THRON

 

Features for automotive

Companies in the automotive industry usually adopt the following THRON characteristics.




Management of content creation processes

  • Monitor the flow of your multimedia content at all times, from creation to publication, and automate it.
  • Assign access and editing rights to your content, and simplify the collaboration between agencies and comporate teams.



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Omnichannel Content Delivery Network

  • Publish all of your files on any channel directly from the Digital Asset Management.
  • Display any kind of file with a single universal player, and customize it as you like.
  • A single version of every file: in just a click, update it or remove it from any channel where it is published.
  • Loading speed is guaranteed. THRON creates different formats of every file, picking the best one for the channel, the device and the available bandwidth.



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Your Brand's digital hub

  • Centralize, classify and organize any corporate file on a single platform.
  • Simplify content approval processes through workflows based on folders.
  • Immediately find any file, thanks to the AI-powered classification.
  • Assign access and editing rights within the platform according to user roles.



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Marketing reserved area for dealers

  • Assigns dealers different access rights to the platform.
  • Provide always up-to-date marketing materials.
  • Have full control over content creation and shares, and measure how the users are enjoying your assets.



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Press and media reserved area

  • Create folders and reserved areas for press and media agencies, set the rights for every user and always keep all your files under control.
  • Avoid the risk of publishing non-up-to-date content.



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Creation of spare parts catalogs

  • Create the list of your brand's spare parts, retrieve them using specific information such as product code, product category or a technical feature.
  • Share the list with your collaborators or suppliers, quickly exporting digital or print catalogs.
  • Allow collaborators to download or print single product sheets or the entire catalog; select which products to display (all products or only the available ones at a given time, or for a specific market).

 

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Live streaming

  • Manage traffic peaks when live streaming of your events
  • Broadcast live events in the highest quality: traffic is distributed across the available nodes of THRON's CDN.
  • The CDN network is made up of server located all around the world, including China. Avoid slowdowns anywhere in the world.
  • Customize the Player interface, adapting it to your brand image.



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CRM Enrichment

  • Integrate the quantitative and personal data in your CRM with qualitative data on user interests, collected on your channels through Content Intelligence.
  • Use that data to personalize more and make your Marketing Automation initiatives more effective.


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Omnichannel content personalization

  • Increase customer engagement with personalized content
  • THRON automatically selects the best content to offer to every single user, according to their preferences. The AI algorithms profile users through the content they have consulted.
  • Personalization is active across all corporate channels, to create omnichannel, tailored-made navigation paths.



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Digital signage automation

  • Schedule your content and distribute it in store, anywhere in the world.
  • Automatically update digital screens and showcases in dealers stores.

 

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Try THRON in your company
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