Management of media creation processes
- Constantly monitor the process flows of your multimedia content, from creation to publication, and automate them.
- Assign access and editing rights to your content and simplify the collaboration between agencies and corporate teams.
- Speed up the creation, editing and approval of product shots. All actors involved collaborate on the same platform.
Your Brand's digital hub
- Centralize, classify and organize any corporate file on the same platform.
- Simplify content approval processes through workflows based on folders.
- Immediately find any file, thanks to the AI-powered classification.
- Assign access and editing rights within the platform according to user roles.
Omnichannel Content Delivery Network
- Publish all of your files on any channel, directly from the Digital Asset Management.
- Display any kind of file with a single, universal player; customize it as you like.
- One version of every piece of content: in just a click, update it or remove it from any channel where it is published.
- Loading speed is guaranteed. THRON creates different formats of every file, adapting them to the channel, the device and the available bandwidth.
Plug&play e-commerce integration
- Create products sheets quickly, thanks to ready-to-use Js components.
- Personalize the users' navigation by leveraging the data on their interests, collected by Content Intelligence.
- Create personalized interfaces for every different role.
Creation of spare parts catalogues
- Create a list of spare parts of your brand, retrieving them using specific information such as product code, product category or a technical feature.
- Share the list with your collaborators or suppliers, quickly exporting digital or print catalogs.
- Allow collaborators to download or print single product sheets or the entire catalog; select which products to display (all products or only the available ones at a given time, or for a specific market).
Enrichment of the CRM
- Integrate the quantitative and personal data in your CRM with qualitative data on user interests, collected on your channels through Content Intelligence.
- Use that data to improve personalization and make your Marketing Automation initiatives more effective.
Product content enrichment
- Easily manage products (asset, characteristics, descriptions) in the same hub.
- THRON Intelligent PIM allows you to easily create product sheets with assets, descriptions, marketing and technical information: all on the same platform.
- Import data into Intelligent PIM from other systems, such as PLM and ERP, avoiding mistakes.
- Collect consistent data about what products and what features your users are interested in.
Omnichannel content personalization
- Increase user engagement with personalized content.
- THRON automatically selects the best content to offer to every single user, according to their preferences. The AI algorithms profile users through the content they have consulted.
- Personalization is active across all corporate channels, to create omnichannel, tailored-made navigation paths.
