THRON for fashion and luxury brands 

The Enterprise Content Platform for fashion and luxury industries


Features for fashion and luxury

Companies in the fashion and luxury industries usually adopt the following THRON characteristics


Photo shoot management

  • Streamline photo shoot processes.
  • Simplify the collaboration with agencies, thanks to a shared tool which allows to constantly monitor the process flow.
  • Photographers can upload pictures directly to the hub.
  • Content is automatically enriched with the right product information and is added into the e-commerce product sheets.

Product content enrichment

  • Easily manage products (asset, characteristics, descriptions) in the same hub.
  • THRON Intelligent PIM allows you to easily create product sheets with assets, descriptions, marketing and technical information: all on the same platform.
  • Import data into Intelligent PIM from other systems, such as PLM and ERP, avoiding mistakes.
  • Collect consistent data about what products and what features your users are interested in.


 Plug&play e-commerce integration


  • Create products sheets quickly, thanks to ready-to-use Js components.
  • Personalize the users' navigation by leveraging the data on their interests, collected by Content Intelligence.
  • Create personalized interfaces for every different role.


Omnichannel Content Delivery Network

  • Publish all of your files on any channel, directly from the Digital Asset Management.
  • Display any kind of file with a single, universal player; customize it as you like.
  • Just one version of every content: in just a click, update it or remove it from any channel where it is published.
  • Loading speed is guaranteed. THRON creates different formats of every piece of content, adapting them to the channel, the device and the available bandwidth.

Your Brand's digital hub

  • Centralize, classify and organize any corporate file on the same platform.
  • Simplify content approval processes through workflows based on folders.
  • Immediately find any file, thanks to the AI-powered classification that makes content management in folders easier.
  • Assign access and editing rights within the platform according to user roles.


Press and media reserved area

  • Create folders and reserved areas for press and media agencies, set the rights for every user and always keep all your files under control.
  • Avoid the risk of publishing non-up-to-date content.


Live streaming

  • Manage traffic peaks when live streaming your events
  • Broadcast live events in the highest quality: traffic is distributed across the available nodes of THRON's CDN.
  • The CDN network is made up of servers located all around the world, including China. Avoid slowdowns anywhere in the world.
  • Customize the Player interface, adapting it to your Brand image.



Enrichment of the CRM

  • Integrate the quantitative and personal data in your CRM with qualitative data on user interests, collected on your channels through Content Intelligence.
  • Use that data to improve personalization and make your Marketing Automation initiatives more effective.

Omnichannel content personalization

  • Increase customer engagement with personalized content
  • THRON automatically selects the best content to offer to every single user, according to their preferences. The AI algorithms profile users through the content they have consulted.
  • Personalization is active across all corporate channels, to create omnichannel, tailored-made navigation paths.



Digital signage automation

  • Define your content schedule and distribute it in store, anywhere in the world.
  • Automatically update digital screens, showcases and smart changing rooms in physical shops.

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