Management of media creation processes
- Monitor the process flow of your multimedia content at all times, from creation to publication, and automate it.
- Assign access and editing rights to your content and simplify the collaboration between external agencies and your company's teams.
Your Brand's digital hub
- Centralize, classify and organize any corporate file on a single platform.
- Simplify content approval processes through workflows based on folders.
- Immediately find any piece of content, thanks to the AI-powered classification.
- Assign access and editing rights within the platform according to user roles.
Press and media reserved area
- Create folders and reserved areas for press and media agencies, set the rights for every user and always keep all your files under control.
- Avoid the risk of publishing non-up-to-date content.
Live streaming and OTT media management
- Broadcast high quality live events, even in China. Traffic is distributed across the free nodes of THRON's CDN.
- Avoid slowdowns, even with millions of viewers.
- Manage live streaming on multiple platforms at the same time.
Enrichment of the CRM
- Integrate the quantitative and personal data in your CRM with qualitative data on user interests, collected on your channels through Content Intelligence.
- Use that data to improve personalization and make your Marketing Automation more effective.
Omnichannel content personalization
- Increase user engagement with personalized content.
- THRON automatically selects the best content to offer to every single user, according to their preferences. The AI algorithms profile users through the content they have consulted.
- Personalization is active across all corporate channels, to create omnichannel, tailored-made navigation paths.
