THRON for Media and Entertainment brands

The Enterprise Content Platform for media and entertainment industries

 

Try THRON for free!

 

 

Features for media and entertainment

Companies in the media and entertainment industries usually adopt the following THRON characteristics.

 


Management of media creation processes

  • Monitor the process flow of your multimedia content at all times, from creation to publication, and automate it.
  • Assign access and editing rights to your content and simplify the collaboration between external agencies and your company's teams.



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Your Brand's digital hub

  • Centralize, classify and organize any corporate file on a single platform.
  • Simplify content approval processes through workflows based on folders.
  • Immediately find any piece of content, thanks to the AI-powered classification.
  • Assign access and editing rights within the platform according to user roles.


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Press and media reserved area

  • Create folders and reserved areas for press and media agencies, set the rights for every user and always keep all your files under control.
  • Avoid the risk of publishing non-up-to-date content.


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Live streaming and OTT media management

  • Broadcast high quality live events, even in China. Traffic is distributed across the free nodes of THRON's CDN.
  • Avoid slowdowns, even with millions of viewers.
  • Manage live streaming on multiple platforms at the same time.



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Enrichment of the CRM

  • Integrate the quantitative and personal data in your CRM with qualitative data on user interests, collected on your channels through Content Intelligence.
  • Use that data to improve personalization and make your Marketing Automation more effective.

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Omnichannel content personalization

  • Increase user engagement with personalized content
  • THRON automatically selects the best content to offer to every single user, according to their preferences. The AI algorithms profile users through the content they have consulted.
  • Personalization is active across all corporate channels, to create omnichannel, tailored-made navigation paths.



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