Companies in the retail industry usually adopt the following THRON characteristics
Your Brand's digital hub
Centralize, classify and organize any corporate file on the same platform.
Simplifycontent approval processes through workflows based on folders.
Immediately find any file, thanks to the AI-powered classification that makes content management easier.
Assign access and editing rights within the platform according to user roles.
Product content enrichment
Easily manage products (asset, characteristics, descriptions) in the same hub.
THRON Intelligent PIM allows you to easily create product sheets with assets, descriptions, marketing and technical information: all on the same platform.
Import data into Intelligent PIM from other systems, such as PLM and ERP, avoiding mistakes.
Collect consistent data about what products and what features your users are interested in.
Plug&play e-commerce integration
Create products sheets quickly, thanks to ready-to-use Js components.
Personalize the users' navigation by leveraging the data on their interests, collected by Content Intelligence.
Create personalized interfaces for every different role.
Photo shoot management
Streamline photo shoot processes.
Simplify the collaboration with the agencies, thanks to a shared tool which allows to constantly monitor the process flow.
Photographers can upload pictures directly to the hub.
Content is automatically enriched with the right product information and is added into the e-commerce product sheets.
Product catalog creation and download
Create your brand product catalog, filter products by product code, category or technical feature.
Share the products with your collaborators or suppliers, quickly exporting digital or print catalogs.
Allow collaborators to download or print single product sheets or the entire catalog; select which products to display (all products or only the available ones at a given time, or for a specific market).
Manage traffic peaks when live streaming your events.
Broadcast live events in the highest quality: traffic is distributed across the available nodes of THRON's CDN.
The CDN network is made up of servers located all around the world, including China. Avoid slowdowns anywhere in the world.
Customize the Player interface, adapting it to your Brand image.
Digital signage automation
Define your content schedule and distribute it in store, anywhere in the world.
Automatically update digital screens and showcases in physical shops.
Enrichment of the CRM
Integrate the quantitative and personal data in your CRM with qualitative data on user interests, collected on your channels through Content Intelligence.
Use that data to improve personalization and make your Marketing Automation initiatives more effective.
Omnichannel content personalization
Increase user engagement with personalized content.
THRON automatically selects the best content to offer to every single user, according to their preferences. The AI algorithms profile users through the content they have consulted.
Personalization is active across all corporate channels, to create omnichannel, tailored-made navigation paths.