Your Brand's digital hub
- Centralize, classify and organize any corporate file on the same platform.
- Simplify content approval processes through workflows based on folders.
- Immediately find any file, thanks to the AI-powered classification that makes content management easier.
- Assign access and editing rights within the platform according to user roles.
Product content enrichment
- Easily manage products (asset, characteristics, descriptions) in the same hub.
- THRON Intelligent PIM allows you to easily create product sheets with assets, descriptions, marketing and technical information: all on the same platform.
- Import data into Intelligent PIM from other systems, such as PLM and ERP, avoiding mistakes.
- Collect consistent data about what products and what features your users are interested in.
Plug&play e-commerce integration
- Create products sheets quickly, thanks to ready-to-use Js components.
- Personalize the users' navigation by leveraging the data on their interests, collected by Content Intelligence.
- Create personalized interfaces for every different role.
Photo shoot management
- Streamline photo shoot processes.
- Simplify the collaboration with the agencies, thanks to a shared tool which allows to constantly monitor the process flow.
- Photographers can upload pictures directly to the hub.
- Content is automatically enriched with the right product information and is added into the e-commerce product sheets.
Product catalog creation and download
- Create your brand product catalog, filter products by product code, category or technical feature.
- Share the products with your collaborators or suppliers, quickly exporting digital or print catalogs.
- Allow collaborators to download or print single product sheets or the entire catalog; select which products to display (all products or only the available ones at a given time, or for a specific market).
Live streaming
- Manage traffic peaks when live streaming your events.
- Broadcast live events in the highest quality: traffic is distributed across the available nodes of THRON's CDN.
- The CDN network is made up of servers located all around the world, including China. Avoid slowdowns anywhere in the world.
- Customize the Player interface, adapting it to your Brand image.
Digital signage automation
- Define your content schedule and distribute it in store, anywhere in the world.
- Automatically update digital screens and showcases in physical shops.
Enrichment of the CRM
- Integrate the quantitative and personal data in your CRM with qualitative data on user interests, collected on your channels through Content Intelligence.
- Use that data to improve personalization and make your Marketing Automation initiatives more effective.
Omnichannel content personalization
- Increase user engagement with personalized content.
- THRON automatically selects the best content to offer to every single user, according to their preferences. The AI algorithms profile users through the content they have consulted.
- Personalization is active across all corporate channels, to create omnichannel, tailored-made navigation paths.
