Customize the messages addressed to every user, even the anonymous ones.
Create dynamic user lists based on their current interests.
Measure the impact of content on your users' actions.
Enrich your CRM with user interests.
Campagnolo managed to identify the interests of over 75% of the contacts in its CRM, empowering its Marketing Automation actions.
Confcommercio collects strategic data about its audience, monitoring which content is most seen across all brand channels.
Stevanato identifies the interests of users who log in the restricted area, monitoring the content they visit.
Koelliker simplified its content delivery, managing to enrich its CRM with user interests data collected by Content Intelligence.