MANAGE PRODUCT CONTENT WITH SMART PIM AND INTELLIGENT DAM

One of the main problems experienced by companies is the difficulty of finding in a short time the correct and updated product information and the related multimedia content. Last but not least, ensuring the best possible performance.

Thanks to SMART PIM, an additional module of THRON it is possible to group all the product information, centralizing it in a single storage, and use it within the Intelligent DAM to classify product content, making them more easily searchable and simplifying their publication in e-commerce pages.

We talk about:

  • What is a PIM, why to use a PIM to store product information and especially why to integrate it with the Intelligent DAM.
  • How to enrich the users purchasing experience within e-commerce in a simple, immediate and highly engaging way.
  • How to measure the ROI of product content, to know which content most influences your shopping experience.

 

Speakers:

Antonio Comelli
Marketing Officer 
@THRON

Mauro Salvo
Senior Technology Consultant 
@Reload

 
 

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