{"id":14456,"date":"2024-07-24T15:44:37","date_gmt":"2024-07-24T13:44:37","guid":{"rendered":"https:\/\/www.thron.com\/?post_type=case-study&p=14456"},"modified":"2025-08-06T15:00:41","modified_gmt":"2025-08-06T13:00:41","slug":"pettenon-cosmetics","status":"publish","type":"case-study","link":"https:\/\/www.thron.com\/en\/customers\/pettenon-cosmetics\/","title":{"rendered":"PETTENON COSMETICS"},"content":{"rendered":"\n

The dawn of digital transformation<\/strong><\/strong><\/h2>\n\n\n\n
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Pettenon Cosmetics approached digitisation several years ago with a triptych of needs, relating to the B2B market, the B2C market, and the operations resulting from the launch of new campaigns.  <\/p>\n\n\n\n

Firstly, sharing up-to-date content and information with the very dense network of distributors in Italy and abroad<\/strong> was time-consuming for the marketing and product teams at headquarters.   <\/p>\n\n\n\n

The onus was also on the B2C channels: delivering digital assets and data on over 2,000 products on marketplaces<\/strong> absorbed a huge amount of resources.  <\/p>\n\n\n\n

This is an essential aspect, given the general tendency of users to conceive of online shops as digital agora in which to deepen their knowledge of products<\/strong>, rather than as virtual purchasing spaces. <\/p>\n\n\n\n

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Last but not least, the issue of responsiveness to business needs.  <\/p>\n\n\n\n

From conceiving a new product launch<\/strong>, penetration into a new market<\/strong> or a new marketing campaign<\/strong>, the media creation, approval and distribution flows took too long.   <\/p>\n\n\n\n

It was in this context that the company approached the worlds of Digital Asset Management<\/a> and, in particular, Product Information Management<\/a>, adopting one of the market’s leading PIM vendors.  <\/p>\n\n\n\n

At the moment of go live, however, something goes wrong. <\/p>\n\n\n\n

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Why THRON?<\/strong> <\/h2>\n\n\n\n
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To cut IT costs in half and simplify operations by two-thirds, while enhancing the user experience across all digital channels thanks to a significant increase in website and marketplace performance.<\/strong><\/p>\n\n\n\n

Before adopting the THRON PLATFORM, Pettenon Cosmetics managed digital content and product information using three separate and inconsistent systems, each with different operating logics.<\/p>\n\n\n\n

The PIM software initially chosen, in particular, proved unsuitable for the company’s real needs, causing inefficiencies and generating high costs related to complex integrations and constant maintenance.<\/p>\n\n\n\n

The decision to switch to the entire THRON platform<\/a><\/strong>, which integrates Digital Assets<\/a>, complete product information management and Brand Portal<\/a>, was crucial in overcoming all these issues<\/strong>.<\/p>\n\n\n\n

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This qualitative leap is based on full synergy between digital content and product information<\/strong>, made possible exclusively by the integrated approach of the THRON platform, which eliminates the integration and maintenance costs associated with multiple systems<\/strong>.<\/p>\n\n\n\n

This symbiosis continuously enriches the customer journey<\/strong>, as well as accelerating workflows and the responsiveness of the IT stack, making every piece of content more relevant, useful and effective<\/strong>.<\/p>\n\n\n\n

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THRON’s favourite features at Pettenon Cosmetics<\/strong>  <\/h2>\n\n\n\n
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\u201cThe symbiosis between the content and the data of the product it represents has made everything immediate: the back-end searches, the distribution on e-commerce and markeptlace, the navigation of our customers on the web\u201d.<\/p>\n\n\n\n

\"\"<\/figure>\nPierpaolo Bironi<\/strong><\/strong>Head of E-commerce<\/cite><\/blockquote>\n\n\n\n
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