{"id":7487,"date":"2023-08-24T09:35:24","date_gmt":"2023-08-24T07:35:24","guid":{"rendered":"https:\/\/www.thron.com\/?post_type=case-study&p=7487"},"modified":"2025-06-24T11:20:50","modified_gmt":"2025-06-24T09:20:50","slug":"fiorentina","status":"publish","type":"case-study","link":"https:\/\/www.thron.com\/en\/customers\/fiorentina\/","title":{"rendered":"ACF Fiorentina"},"content":{"rendered":"\n
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A historic club, one of the hottest fans in Italy, a city that has no equal.

With two Scudettos<\/em>, six Italian Cups and a Cup Winners’ Cup, Fiorentina is among the most famous Italian football clubs.<\/p>\n\n\n\n

Hamrin, Antognoni, Baggio, Batistuta are just some of the great champions who have trod the turf of the Artemio Franchi Stadium, leaving an indelible mark in the hearts of generations of fans.<\/p>\n\n\n\n

A passion<\/strong> that has its symbol in the Fiesole curve, but which today lives on through the several digital channels <\/strong>in which the club tells its story, strengthening, day after day, the strong bond with the many Viola<\/em> fans in Italy and around the world.<\/p>\n\n\n\n

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Challenges and strategies<\/h2>\n\n\n\n
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Today more than ever, football teams play a communication game that goes far beyond the green rectangle and the canonical 90 minutes<\/strong> of matches.<\/p>\n\n\n\n

Highlights, interviews, press conferences, live streaming: every day, images and videos broadcast on the various official channels <\/strong>tell fans and insiders about news and events.<\/p>\n\n\n\n

An enormous production of content that for a historic team like Fiorentina means over 20,000 monthly streams and 30,000 media assets distributed<\/strong>.<\/p>\n\n\n\n

It’s a challenge that must be met, because at stake are also the brand protection <\/strong>and the quality of user’s web experience<\/strong>.<\/p>\n\n\n\n

Inefficiencies in processes, poor control over materials and non-optimised content are own goals that cannot be suffered.

For this reason, Fiorentina has chosen to play on the offensive and rely on THRON, with three main objectives:<\/p>\n\n\n\n

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  1. Rule the assets<\/strong> with a centralised and structured media organisation.<\/li>\n\n\n\n
  2. Protect the brand identity <\/strong>through controlled content delivery.<\/li>\n\n\n\n
  3. Elevate<\/strong> photo and video streaming performance to the highest quality.<\/li>\n<\/ol>\n\n\n\n
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    \"Image<\/figure>\n\n\n\n
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    Why THRON<\/h2>\n\n\n\n
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    1. Total content governance through centralised asset management<\/strong><\/h3>\n\n\n\n
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    Managing thousands of pieces of content, with continuos production, often means high fragmentation, wasted time and poor asset control.<\/p>\n\n\n\n

    To dribble this risk, Fiorentina has instead equipped itself with THRON PLATFORM<\/a>, a single hub<\/strong> that manages the entire lifecycle of the brand’s multimedia assets relating to the men’s, women’s and under 19 teams.<\/p>\n\n\n\n

    In the platform, images and videos are enriched with a series of metadata<\/strong> that contextualises them and, therefore, organised in shared digital folders. This centralisation ensures a quick search for items and maximum control thanks to granular management of access and editing rights for authorised users.<\/p>\n\n\n\n

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    Benefits:<\/strong><\/p>\n\n\n\n