{"id":7488,"date":"2023-08-22T16:46:38","date_gmt":"2023-08-22T14:46:38","guid":{"rendered":"https:\/\/www.thron.com\/?post_type=case-study&p=7488"},"modified":"2025-06-17T16:27:08","modified_gmt":"2025-06-17T14:27:08","slug":"chervo","status":"publish","type":"case-study","link":"https:\/\/www.thron.com\/en\/customers\/chervo\/","title":{"rendered":"Cherv\u00f2"},"content":{"rendered":"\n
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Quality, innovation, excellence. Prestigious sports clothing brand Cherv\u00f2<\/strong>, has dressed its customers with style, practicality and elegance, on the golf course and during their leisure time, since 1980.<\/p>\n\n\n\n

The Chic-Tech vision of the company and its founders combines sophistication with innovative products and patented technologies to make Cherv\u00f2 the most prestigious European golf, travel and leisure time clothing brand. Present in over 30 countries, from the United States to the Far East, over the years the brand has expanded its physical and digital retail network with flagship stores, pro-shops and corners. In 2020 it launched its online boutique.<\/p>\n\n\n\n

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Challenges and strategies<\/h2>\n\n\n\n
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Flexibility, consistency, control. Cherv\u00f2\u2019s main difficulty was managing its product information in a consistent and synergic way across the various different systems used by the company and therefore also guaranteeing the uniformity of its final touchpoints, beginning with its e-commerce site.<\/p>\n\n\n\n

Product Team and Design Office, repository and excel files, ERP, CRM, e-commerce. Every department managed the product information independently, fragmenting it across various tools and generating different output.<\/p>\n\n\n\n

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Why THRON<\/h2>\n\n\n\n
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1. <\/strong>Share consistent information, from ERP to e-commerce<\/h3>\n\n\n\n
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Fully aware of the value that lies behind its product information, particularly for the end customer, Cherv\u00f2 did not have the tools to guarantee the consistency of this information<\/strong> between one channel and the next and to keep it under control.<\/p>\n\n\n\n

Thanks to THRON PLATFORM<\/a> and its expansions, Cherv\u00f2 has managed to centralise the management of this information from start to finish, ensuring its consistency throughout the chain<\/strong>, from ERP to e-commerce. With THRON, the company can:<\/p>\n\n\n\n