{"id":8790,"date":"2024-10-07T12:10:13","date_gmt":"2024-10-07T10:10:13","guid":{"rendered":"https:\/\/www.thron.com\/?post_type=case-study&p=8790"},"modified":"2025-08-05T17:26:44","modified_gmt":"2025-08-05T15:26:44","slug":"lago","status":"publish","type":"case-study","link":"https:\/\/www.thron.com\/en\/customers\/lago\/","title":{"rendered":"LAGO"},"content":{"rendered":"\n

From chaos to centralised creativity<\/strong><\/h2>\n\n\n\n
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The need to centralize and organize digital information was crucial for LAGO, which found itself managing tens of thousands of digital assets with an obsolete structure. The website, with over four million annual sessions<\/strong>, served as the first point of contact for clients and architects. However, the dispersion of information slowed down the site<\/strong> and made it difficult to distribute resources and tools even for commercial partners, creating misalignments between versions especially with the arrival of new collections.  <\/p>\n\n\n\n

The centralization of assets through THRON Digital Assets<\/strong><\/a> has made it possible to create a single management center, eliminating duplication and allowing a uniform distribution of resources. This “single source of truth<\/strong>” approach has improved the digital experience, making it easier for internal teams and external partners to work. Each piece of content is now created<\/strong>, updated<\/strong> and distributed<\/strong> in real time<\/strong>, ensuring complete alignment with LAGO’s vision of innovative, functional and timeless design.  <\/p>\n\n\n\n

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Sort to Inspire <\/strong><\/h2>\n\n\n\n
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LAGO furniture, designed to convey quality and elegance, must be represented with the utmost brand loyalty on every digital channel. With THRON AI MediaBoost<\/strong><\/a>, LAGO has been able to optimise the visual quality and distribution of images on all platforms<\/strong>, ensuring a consistent and top-level experience for selected showrooms and commercial partners who convey the essence of the brand to the end customer. <\/p>\n\n\n\n

As part of its digital transformation, LAGO has adopted THRON AI MediaBoost<\/strong>‘s Custom Domain<\/strong> functionality to distribute each digital asset with branded URLs. This feature improves the User Experience and strengthens SEO performance, making LAGO easily available on search engines while ensuring intuitive navigation.\u202f <\/p>\n\n\n\n

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On the official LAGO website, the Projects<\/strong> section has been enhanced thanks to THRON to offer architects and designers a point of reference for easy access <\/strong>to high-quality visual content <\/strong>and up-to-date technical specifications<\/strong>, which can be used directly in their projects. This allows LAGO to reflect every content update in real time, enhancing the ‘inspirational’ component of the brand through effective support for creativity. <\/p>\n\n\n\n

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\u201cFor the first time we were able to launch the catalog in time for the sales network, and it was a success. The speed and ease of THRON were decisive, greatly simplifying management.<\/em>\u201d<\/p>\n\n\n\n

\"\"<\/figure>\nSimone Goffo<\/strong><\/strong>Marketing Manager di LAGO<\/cite><\/blockquote>\n\n\n\n
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