{"id":14673,"date":"2024-09-30T17:26:17","date_gmt":"2024-09-30T15:26:17","guid":{"rendered":"https:\/\/www.thron.com\/?page_id=14673"},"modified":"2026-05-04T11:25:44","modified_gmt":"2026-05-04T09:25:44","slug":"thron-ai","status":"publish","type":"page","link":"https:\/\/www.thron.com\/en\/platform\/thron-ai\/","title":{"rendered":"AMBRA AI"},"content":{"rendered":"\n
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The paradigm shift.<\/h4>\n\n\n\n

Until now, you used the software.
With AMBRA AI, THRON works with you.<\/h3>\n\n\n\n
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Images, videos, documents, and product information. Your company already has everything it needs, it just doesn’t know it. Not because your assets are hidden: but because no tool has ever truly been able to read them.\u00a0<\/p>\n\n\n\n

AMBRA AI knows your content, and unlocks its full value.<\/mark><\/strong>
It enriches, translates, and generates what’s missing. It transforms every asset for the right channel, right when you need it.\u00a0<\/p>\n\n\n\n

Without anyone lifting a finger. <\/p>\n\n\n\n

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-90%<\/mark><\/h3>\n\n\n\n

Asset Search<\/mark><\/h3>\n\n\n\n

Any content, findable using natural language.<\/mark><\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u221290%<\/mark><\/h3>\n\n\n\n

Post-Production<\/mark><\/h3>\n\n\n\n

Automated enrichment, adaptation, and distribution.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u221280%<\/mark><\/h3>\n\n\n\n

Catalog Costs<\/mark><\/h3>\n\n\n\n

Completes, enriches, and localizes product sheets.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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AI SEARCH  \u00b7  AI MODE<\/strong> <\/mark><\/strong><\/p>\n\n\n\n

Stop clicking. Start asking.<\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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AMBRA AI<\/mark> understands your language<\/strong> and knows every piece of content in your archive.
Search by intent, visual similarity, or purpose: results arrive in seconds<\/strong>, even if you can’t remember where something was saved.<\/p>\n\n\n\n

With AI Mode<\/mark>, you go beyond search:<\/strong> describe the output you want, and AMBRA reasons, assembles, and generates.<\/p>\n\n\n\n

Complex cognitive work, distilled into a single conversation. <\/strong><\/p>\n<\/div>

\"Search<\/figure><\/div>\n<\/div>\n\n\n\n
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AI ENRICHMENT  \u00b7  AI DESCRIPTION  \u00b7  AI TRANSLATION  \u00b7  AI ACCESSIBILITY<\/strong> <\/strong><\/mark><\/strong><\/p>\n\n\n\n

Rep<\/strong><\/strong><\/strong><\/strong>etitive tasks vanish.<\/h2>\n\n\n\n
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Every asset that enters THRON is analyzed and enriched before you even see it:<\/strong> tags, metadata, marketing descriptions, and alt text are all generated automatically.<\/p>\n\n\n\n

Where a product description is missing, AMBRA AI<\/mark><\/strong> generates one in your brand’s voice. Translations happen at scale for every market. Subtitles and accessible text ensure full compliance with the European<\/em> Accessibility Act<\/em> \u2014 no manual work required. <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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AI TRANSFORM  \u00b7  AI MEDIABOOST<\/strong> <\/strong><\/strong><\/mark><\/strong><\/p>\n\n\n\n

From one shot, every version you need<\/strong><\/strong><\/strong><\/strong><\/strong>.<\/h2>\n\n\n\n
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From a single source image, AMBRA AI <\/mark>generates every variant you need \u2014 no external tools required<\/strong>: it removes backgrounds, optimizes lighting, produces variants, and adapts shots for different markets with different models.<\/p>\n\n\n\n

Live Staging, Space Staging, and Look Generation place every product in its most compelling visual context.<\/p>\n\n\n\n

Every asset is delivered in real time up to 4K, via global CDN. <\/strong><\/p>\n<\/div>

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AI DATA MODELING  \u00b7  AI CENTER  \u00b7  AI MCP<\/strong> <\/strong><\/strong><\/strong><\/mark><\/strong><\/p>\n\n\n\n

Stay in control even outside THRON.<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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Building a data model typically takes weeks.<\/p>\n\n\n\n

With AMBRA AI,<\/mark> families, attributes, and relationships are proposed automatically<\/strong> based on what already exists \u2014 cutting the process from days to hours.<\/p>\n\n\n\n

Every output is visible in the AI Center<\/mark><\/strong>, where your team can review and refine while maintaining full oversight.<\/p>\n\n\n\n

With AI MCP<\/mark>, your content becomes accessible<\/strong> to ChatGPT, Claude, Gemini, and any AI infrastructure you already use. <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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What really changes<\/p>\n\n\n\n

when<\/strong><\/strong><\/strong> AMBRA AI <\/mark>works with you.<\/strong> <\/strong><\/strong><\/p>\n\n\n\n

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\u2014 Marketing Manager <\/strong><\/em><\/mark><\/p>\n\n\n\n

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Builds your campaign without starting from scratch.<\/mark><\/strong><\/h3>\n\n\n\n
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Describe your goal. AMBRA AI assembles your content, product data, and pre-approved assets.<\/p>\n\n\n\n

The work no longer starts with a blank page.<\/p>\n<\/div>\n\n\n\n

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\u2014 Style Office<\/strong><\/em><\/mark><\/p>\n\n\n\n

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Explore your heritage without opening ten folders.<\/strong> <\/mark><\/strong><\/h3>\n\n\n\n
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Browse years of archive using natural language. AMBRA AI surfaces concepts and combinations you’d never have found by searching manually.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2014 Sales<\/strong><\/em><\/mark><\/p>\n\n\n\n

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Walk into every client meeting with exactly the right materials.<\/strong> <\/mark><\/h2>\n\n\n\n
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Describe the client’s context. AMBRA AI pulls up the product sheet, images, content in the right format.<\/p>\n\n\n\n

Every meeting starts fully prepared. <\/p>\n<\/div>\n\n\n\n

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\u2014 Product Manager<\/strong><\/em><\/mark><\/p>\n\n\n\n

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Change one sheet, and it updates everywhere, automatically.<\/strong>\u00a0<\/mark><\/strong><\/h2>\n\n\n\n
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Change one piece of data. AMBRA AI propagates it across your eCommerce, marketplaces, and catalog, in the right format. No tickets, no waiting.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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It’s not a feature.
It’s how THRON thinks.<\/h1>\n\n\n\n
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AMBRA AI is built into every workflow in the platform.
Try it free for 30 days.<\/mark><\/strong><\/p>\n\n\n\n

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