{"id":22655,"date":"2026-05-04T10:49:37","date_gmt":"2026-05-04T08:49:37","guid":{"rendered":"https:\/\/www.thron.com\/?page_id=22655"},"modified":"2026-05-04T11:41:12","modified_gmt":"2026-05-04T09:41:12","slug":"channel-activation-layer","status":"publish","type":"page","link":"https:\/\/www.thron.com\/en\/platform\/channel-activation-layer\/","title":{"rendered":"Channel\u00a0Activation\u00a0Layer\u00a0"},"content":{"rendered":"\n
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Consistency takes time and resources.<\/strong><\/h4>\n\n\n\n

You have the channels, but they’re not in sync.<\/strong><\/h3>\n\n\n\n
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Your website, eCommerce, marketplace, B2B, catalog, and digital signage all require separate updates. Every change is a task that multiplies across each touchpoint.<\/p>\n\n\n\n

The Channel Activation Layer is the distribution engine that solves all of this.<\/mark><\/strong>
Connect the channels you want to activate and configure them once: every update propagates in real time to each one. AI adapts information and content for every channel in the right format, optimizes resolutions, and eliminates delays.<\/p>\n\n\n\n

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+70%<\/h3>\n\n\n\n

Performance<\/h3>\n\n\n\n

AI-powered image transformation, format and CDN optimization.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u221255%<\/h3>\n\n\n\n

Integration costs<\/h3>\n\n\n\n

A single platform eliminates separate integrations and multiple maintenance costs.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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+208%<\/h3>\n\n\n\n

Certified ROI<\/strong><\/h3>\n\n\n\n

Payback in 8 months and return on investment certified by Forrester Research.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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eCommerce<\/strong><\/strong><\/strong>
Activation<\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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The eCommerce catalog is fed directly from the platform<\/strong>, with all the major systems in use: from Magento to Shopify, from Salesforce Commerce Cloud to Adobe Commerce.<\/p>\n\n\n\n

Every update is reflected in real time:<\/strong> AI adapts assets and content to each channel, optimizes formats and resolutions, with no delays or operational friction. Images and videos up to 4K deliver a flawless customer experience<\/strong> on every device. <\/p>\n<\/div>

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Marketplace Syndication<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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Amazon, Zalando, eBay, Leroy Merlin and other marketplaces: each has its own fields, its own formats, its own attributes. THRON’s AI knows them all<\/strong> and adapts product content and information for each one in real time, with no manual work.<\/p>\n\n\n\n

Once a listing is complete, it’s distributed automatically: <\/strong>the rules are set up once, and subsequent updates propagate on their own. <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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CMS Connectors<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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Website pages draw content directly from the platform<\/strong> through native connectors for the leading CMS platforms, including Drupal, WordPress, Adobe Experience Manager, Live Story, and Storyblok.<\/p>\n\n\n\n

Every update approved in THRON is reflected in real time across the website’s content, eliminating any export and import process between systems.<\/p>\n\n\n\n

Your site stays perfectly in sync,<\/strong> with no one having to step in manually for every change. <\/p>\n<\/div>

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B2B Area<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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A dedicated environment<\/a> for sales teams, suppliers, and resellers: <\/strong>digital assets, product sheets, and catalogs always up to date, with a customizable design that aligns with your brand identity.<\/p>\n\n\n\n

Access is direct and controlled: <\/strong>every user can find the materials they need independently.<\/p>\n\n\n\n

No emails, no outdated versions circulating. <\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Brand Portal <\/strong><\/strong><\/h2>\n\n\n\n
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Your brand’s heritage and historical archive become a living digital environment<\/a><\/strong>, updated in real time. Customizable design, a media gallery organized by product and context, role-based access, and time-limited sharing: branches, agencies, and collaborators can find approved materials on their own.<\/p>\n\n\n\n

The content in the portal is always what’s been approved<\/strong> in THRON: no misalignment, no manual distribution effort. <\/p>\n<\/div>

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Cloud2Print <\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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Catalogs and print materials generated automatically from the platform.<\/strong><\/p>\n\n\n\n

Content and information connect to the graphic layouts of catalogs, price lists, and product sheets, generating branded brochures and documents as PDFs<\/a> directly from product data: whenever something changes, the document updates in real time.<\/strong><\/p>\n\n\n\n

Digital and print stay in sync automatically, so creative teams can focus on what matters.<\/strong> <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Digital Signage<\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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Displays, screens, kiosks, and video walls in showrooms, stores, offices, and plants can all be managed from the platform: <\/strong>scheduled by location, time slot, and event, a single change updates them everywhere, in real time.<\/p>\n\n\n\n

Every location receives updated materials automatically: no USB drives, no local technical intervention, no displays showing unapproved content.<\/p>\n\n\n\n

Your brand stays consistent online and offline. <\/strong><\/p>\n<\/div>

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SUCCESS CASE<\/strong><\/p>\n\n\n\n

CAME chose THRON to distribute content at maximum speed and with complete security.<\/h3>\n\n\n\n
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See the results<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Explore more features<\/h2>\n\n\n\n
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\n AUTOMATION STUDIO <\/h5>\n \n

\n Automated workflows for bulk imports, asset\/product association, notifications, and scheduled exports to channels. <\/p>\n \n

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Learn more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n DIGITAL ASSET LIBRARY <\/h5>\n \n

\n The assets distributed are always the right ones: approved, in the correct version, with complete metadata. <\/p>\n \n

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Learn more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n PRODUCT INFORMATION LIBRARY <\/h5>\n \n

\n Product data distributed is always complete, consistent, and localized for every market. <\/p>\n \n

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Learn more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n AI MEDIABOOST <\/h5>\n \n

\n Every asset automatically adapts to the format and resolution required by each channel. <\/p>\n \n

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Learn more<\/a><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section><\/div>\n<\/div>\n\n\n\n

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Feel the power of THRON firsthand.<\/strong>\u00a0<\/h1>\n\n\n\n
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Put it to the test on your real archive in one hour. 30 days, free.<\/mark>\u00a0<\/strong><\/p>\n\n\n\n

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