{"id":22890,"date":"2026-05-04T10:43:57","date_gmt":"2026-05-04T08:43:57","guid":{"rendered":"https:\/\/www.thron.com\/?page_id=22890"},"modified":"2026-05-04T11:19:01","modified_gmt":"2026-05-04T09:19:01","slug":"automation-studio","status":"publish","type":"page","link":"https:\/\/www.thron.com\/en\/platform\/automation-studio\/","title":{"rendered":"Automation\u00a0Studio\u00a0"},"content":{"rendered":"\n
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Three steps. No code, no IT.<\/h2>\n\n\n\n
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01<\/h3>\n\n\n\n

CHOOSE<\/strong><\/h3>\n\n\n\n

Browse the available automations and select the ones that cover your company’s recurring workflows.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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02<\/h3>\n\n\n\n

CONFIGURE<\/strong> <\/h3>\n\n\n\n

Set rules, time-based or conditional triggers, sources and destinations. Without writing a single line of code. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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03<\/h3>\n\n\n\n

ACTIVATE<\/strong> <\/strong><\/h3>\n\n\n\n

The automation becomes a permanent part of the platform. No one ever has to think about it again.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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All studio automations<\/h2>\n\n\n\n

Each automation works on its own, for you.<\/strong>
Mix and match them however you like, activate them when you need them, and let them evolve over time.<\/p>\n\n\n\n

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GENERATION & EDITING<\/mark><\/h3>\n\n\n\n

Produce text and content at scale, with no manual effort.<\/p>\n\n\n\n

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PDF Generation<\/strong> \u00b7 with Cloud2Print<\/h5>\n\n\n\n

Generate branded catalogs, product sheets, and brochures as PDFs directly from product attributes. 

Always up-to-date materials, zero outdated versions.<\/mark><\/em><\/p>\n\n\n\n

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Image Editing<\/strong> \u00b7 with AMBRA AI<\/h5>\n\n\n\n

Removes backgrounds and enhances lighting and shadows across all selected assets, automatically. 

Publication-ready images with no external tools.<\/mark><\/em><\/p>\n\n\n\n

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Text Generation<\/strong> \u00b7 with AMBRA AI<\/h5>\n\n\n\n

Generates product descriptions from attributes or images, respecting defined keywords. 

Consistent product pages across your entire catalog.<\/mark><\/em><\/p>\n<\/div>\n\n\n\n

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Text Translation<\/strong> \u00b7 with AMBRA AI<\/h5>\n\n\n\n

Generates translations of product descriptions, populating localized attributes. 

Expand into new markets without impacting workload.<\/mark><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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ENRICHMENT & RELATIONSHIPS<\/mark><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Put every digital asset and product data point exactly where it belongs, automatically.<\/p>\n\n\n\n

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Asset Enrichment<\/strong> \u00b7 with AMBRA AI<\/h5>\n\n\n\n

Semantically analyzes every asset at upload, eliminating manual tagging. 

Content enters the platform complete and searchable.<\/mark><\/em><\/p>\n\n\n\n

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Asset-Product Link<\/strong><\/h5>\n\n\n\n

Links assets to the relevant product sheet attributes via naming convention. 

Digital assets landed directly in the right product sheets.<\/em><\/mark><\/p>\n\n\n\n

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Asset Sorting<\/strong><\/h5>\n\n\n\n

Automatically reorders visuals to create optimal narrative sequences for each channel and context.

A compelling visual experience for the end customer.<\/mark><\/em><\/p>\n\n\n\n

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Attribute Computing<\/strong><\/h5>\n\n\n\n

Calculates, populates, and completes attributes through configurable cause-and-effect rules. 

A catalog that’s always current, consistent, and reliable.<\/mark><\/em><\/p>\n\n\n\n

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Asset Enrichment by Naming<\/strong><\/strong><\/h5>\n\n\n\n

Enriches assets by extracting information from the naming convention or folder structure.  

Metadata filled in with no manual entry.<\/mark><\/em><\/p>\n<\/div>\n\n\n\n

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IMPORT & GOVERNANCE<\/mark><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Bring your entire content library into the platform without manual uploads, and govern it according to defined rules.<\/p>\n\n\n\n

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Product Import<\/strong><\/h5>\n\n\n\n

Imports data from external sources such as ERP and PLM systems, keeping the catalog always in sync. 

No risk of stale or misaligned data.<\/mark><\/em><\/p>\n\n\n\n

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Asset Import<\/strong><\/strong><\/h5>\n\n\n\n

Schedule recurring bulk imports, enrich metadata, and organize assets into folders. 

Large volumes of content ready to use right away.<\/mark><\/em><\/p>\n\n\n\n

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Auto Folder Movement<\/strong><\/strong><\/h5>\n\n\n\n

Schedule time-based or conditional events that trigger moves, publications, and expirations.  

The right content in the right place at the right time.<\/mark><\/em><\/p>\n\n\n\n

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Copyright Expiration<\/strong><\/strong><\/h5>\n\n\n\n

Assign expiration dates to assets: on the set date, they will be unpublished from all channels. 

Brand protected from misuse. Zero legal risk.<\/mark><\/em><\/p>\n\n\n\n

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\"Red-bearded<\/figure>
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Any workflow can be automated<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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If a specific workflow isn’t among those currently available, THRON’s Customer Service<\/a> team will design it for you.<\/strong><\/p>\n\n\n\n

Describe the workflow and submit your request: our team will get back to you by the next business day.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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What really changes<\/strong><\/strong><\/strong><\/strong><\/strong>
when the repetitive work disappears<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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\u2014 New collection catalog<\/mark><\/em><\/strong><\/em><\/p>\n\n\n\n

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From brief to digital shelf, automatically.<\/strong><\/mark><\/h3>\n\n\n\n
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The photographer’s images land in THRON: they get enriched, linked to product sheets, translated, described, generate the branded PDF, and are pushed out to eCommerce, partners, and digital signage. Without anyone lifting a finger. <\/p>\n\n\n\n

BEFORE: 3 weeks
<\/mark>WITH THRON: 4 hours<\/mark><\/strong><\/p>\n<\/div>\n\n\n\n

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\u2014 Expansion into a new market<\/em><\/strong><\/em><\/mark><\/p>\n\n\n\n

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Every localization, <\/strong><\/strong><\/mark><\/strong>
always in sync.<\/strong><\/strong><\/mark><\/strong><\/h3>\n\n\n\n
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When you enter a new market: AI Translation localizes the entire catalog into the new language, Asset Sorting reorders visuals for the cultural context, and the country’s partner portal launches already complete. <\/p>\n\n\n\n

BEFORE: 2 months
<\/mark>WITH THRON: 2 days<\/mark><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2014 Catalog synchronization<\/em><\/strong><\/em><\/mark><\/p>\n\n\n\n

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Change an attribute, it updates everywhere. <\/strong><\/mark><\/h3>\n\n\n\n
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A piece of data changes in the Product Information Library: Computing Attributes recalculates the related attributes, descriptions are regenerated, PDFs update. Every channel receives the update. No tickets opened. <\/p>\n\n\n\n

BEFORE: 2 days
<\/mark>WITH THRON: real time<\/mark><\/strong><\/p>\n<\/div>\n\n\n\n

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\u2014 Compliance and governance<\/em><\/strong><\/em><\/mark><\/p>\n\n\n\n

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Expired assets disappear on their own. <\/mark><\/strong><\/h3>\n\n\n\n
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You set the expiration date for a photo campaign: on that date, the assets are automatically unpublished from eCommerce, the partner portal, digital signage, and printed materials. No expired photos still in circulation. No legal risk. <\/p>\n\n\n\n

BEFORE: manual checks
<\/mark>WITH THRON: automatic<\/mark><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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The time of your teams is worth more<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong> <\/h1>\n\n\n\n
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Automation Studio<\/strong><\/mark> is up in just a few days, and it starts from the very first workflow you activate.<\/p>\n\n\n\n

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