{"id":26740,"date":"2026-07-21T12:25:54","date_gmt":"2026-07-21T10:25:54","guid":{"rendered":"https:\/\/www.thron.com\/?page_id=26740"},"modified":"2026-07-21T14:43:07","modified_gmt":"2026-07-21T12:43:07","slug":"trade-in-program","status":"publish","type":"page","link":"https:\/\/www.thron.com\/en\/trade-in-program\/","title":{"rendered":"Trade-in Program"},"content":{"rendered":"\t\t
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Say goodbye to your old DAM or PIM, but without doubling your costs.<\/em><\/strong><\/h1>\n\t\t\t\t
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Sign up for THRON <\/strong>now and pay just 30% of the subscription fee in the first year.<\/p>\n\t\t\t\t

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Migrate at your own pace, without having to pay for two systems at the same time.<\/p>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStart Trade-in Program<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n
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30%<\/p>\n\t\t\t\t

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First year, you pay this<\/strong><\/h3>\n\t\t\t\t
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30 per cent of the annual subscription fee for the first twelve months. This gives you time to phase out your old software (DAM or PIM) without having to pay for both at the same time. <\/p>\n\t\t\n<\/div>\n

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0<\/p>\n\t\t\t\t

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No rush to migrate<\/strong><\/h3>\n\t\t\t\t
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Complete the transition at your own pace. No rush, no forced migration: you proceed at the pace you choose. <\/p>\n\t\t\n<\/div>\n

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1<\/p>\n\t\t\t\t

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Platform that adapts to you<\/strong><\/h3>\n\t\t\t\t
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It\u2019s THRON that adapts to your workflows and systems, not the other way round. You simply connect it to the DAM or PIM you already have, and you\u2019re ready to get started. <\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Why exist<\/p>\n\t\t\t\t

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The real obstacle to change is not choice. It is the double cost.<\/strong><\/h2>\n\t\t\t\t
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Almost everyone knows when a DAM or PIM is no longer sufficient. But changing it means, for a while, paying for two systems: the old one, which is still active, and the new one, which needs to be rolled out.It is this double cost that holds decisions back, not a lack of alternatives.

The Trade-in Programme removes precisely this obstacle. You can start using THRON by paying just a fraction of the subscription fee in the first year, and use that time to migrate smoothly from your old system.You can switch it off whenever you like. Not before.

We\u2019re so confident in the value we offer that we\u2019ll take on the risk of the transition from your old DAM or PIM ourselves.<\/p>\n\t\t\n<\/div>\n

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How it works<\/p>\n\t\t\t\t

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Three steps, at your own pace<\/strong><\/h2>\n\t\t\n<\/div>\n
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1<\/p>\n\t\t\t\t

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You activate THRON<\/strong><\/h3>\n\t\t\t\t
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Get started straight away by connecting THRON to the DAM or PIM you already have. In the first year, you\u2019ll pay just 30% of the subscription fee. <\/p>\n\t\t\n<\/div>\n

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2<\/p>\n\t\t\t\t

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Take your time moving<\/strong><\/h3>\n\t\t\t\t
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Move content, data and processes at your own pace, whilst the old system is still up and running. No downtime, no rush. <\/p>\n\t\t\n<\/div>\n

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3<\/p>\n\t\t\t\t

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Switch off the old one<\/strong><\/h3>\n\t\t\t\t
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Once everything is running on THRON, shut down the previous stack. From now on, there\u2019s just one system and one cost. <\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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The terms and conditions, in plain language<\/strong><\/h2>\n\t\t\n<\/div>\n\n<\/div>\n
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70% discount on the first year.<\/strong><\/h3>\n\t\t\t\t
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In the first year, you pay just 30 per cent of the annual fee. From the second year onwards, you pay the full fee. <\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Minimum duration: 1+X years.<\/strong><\/h3>\n\t\t\t\t
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The first year at a reduced rate, plus the contract term of your choice.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Cannot be combined with other offers.<\/strong><\/h3>\n\t\t\t\t
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This offer cannot be combined with other promotions or additional discounts on top of the standard price list.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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THRON. The archive that thinks.<\/h2>\n\t\t\t\t
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The right time to make a change isn\u2019t when the old system breaks down,
but when it stops adding value for you.

Our Trade-in scheme makes that transition easier.<\/p>\n\t\t\t\t

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