{"id":7383,"date":"2023-07-11T16:28:48","date_gmt":"2023-07-11T14:28:48","guid":{"rendered":"https:\/\/www.thron.com\/?page_id=7383"},"modified":"2026-05-04T12:13:24","modified_gmt":"2026-05-04T10:13:24","slug":"pim-software","status":"publish","type":"page","link":"https:\/\/www.thron.com\/en\/platform\/pim-software\/","title":{"rendered":"Product Information Library"},"content":{"rendered":"\n
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Descriptions, technical specifications, variants.<\/h4>\n\n\n\n

Your company already has everything, but nobody knows it.\u00a0<\/h3>\n\n\n\n
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Data scattered across ERP, PLM, suppliers, Excel, and legacy systems, each with its own format, its own logic, and its own inconsistencies. Incomplete product sheets, unsynchronized channels, and an eCommerce team that spends its time chasing information instead of optimizing conversions.<\/p>\n\n\n\n

The Product Information Library is the area of THRON Platform that:<\/mark><\/strong>
collects product information from every source, structures it with AI, automatically fills in what’s missing, and maintains consistency across every channel.<\/p>\n\n\n\n

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Forrester Research<\/a> has calculated an average ROI of 208% for companies that adopt THRON<\/em>.<\/p>\n\n\n\n

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8\u00a0mos.<\/h3>\n\n\n\n

Payback<\/h3>\n\n\n\n

The data you already have, from every\u00a0system, unified\u00a0in a\u00a0single source of truth.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u221280%<\/h3>\n\n\n\n

Catalog costs<\/h3>\n\n\n\n

AMBRA AI completes, enriches, and localizes\u00a0product sheets for each channel.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u221255%<\/h3>\n\n\n\n

Integration costs<\/h3>\n\n\n\n

A single update goes on all touchpoints, with no custom integrations needed.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Collects from every system, without manual setups<\/strong><\/strong><\/h2>\n\n\n\n
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THRON\u00a0Platform\u00a0connects to ERP, PLM, legacy systems, supplier portals. <\/strong><\/p>\n\n\n\n

Data flows automatically into a single repository, aligned with the corresponding digital assets and ready to be processed. Companies already running an existing system can start working immediately while gradually migrating their catalog, with no operational disruptions.\u00a0<\/p>\n<\/div>

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Models the catalog with AI and adapts it to your business<\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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The artificial intelligence analyzes existing data, suggests the optimal catalog structure, and normalizes formats from different sources.<\/p>\n\n\n\n

The data model grows with the business: <\/strong>families, attributes, variants, and product relationships are redefined as markets evolve or the catalog expands, with no need to reconfigure everything from scratch. From days of configuration to a few hours.\u00a0<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Automatically enriches\u00a0product sheet\u00a0with their content<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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Every\u00a0piece of product information\u00a0is automatically enriched\u00a0with the assets that represent it:<\/strong> images, videos, technical documents, and market-specific variants.<\/p>\n\n\n\n

When specifications change, the connected content<\/a> updates accordingly.\u00a0eCommerce teams find the images already linked to the product sheet, in the correct version. No manual associations, no misalignment.\u00a0<\/p>\n<\/div>

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Tracks sheet’s completeness and assigns tasks<\/strong>\u00a0<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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The platform tracks the status of every product sheet in real time: <\/strong>empty specifications, missing translations, unlinked assets, incomplete data for channels.<\/p>\n\n\n\n

And it doesn’t stop at flagging issues: it generates tasks that can be assigned directly to the relevant teams,<\/strong> with configurable workflows<\/a> by process and department. Anyone who needs to complete a sheet receives all the information they need, or can delegate the work to AMBRA AI. <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Generates and translates with AI, for every audience and market<\/strong><\/h2>\n\n\n\n
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Where descriptions, localized versions, or alt text and subtitles for accessibility are missing, AMBRA AI<\/a> generates them from product attributes in bulk, automatically and with full configurability<\/strong>, while respecting the brand’s tone of voice.<\/p>\n\n\n\n

The same logic applies to technical sheets and PDFs: generated automatically, always up to date, and ready for both B2C channels and B2B distribution. <\/p>\n<\/div>

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Distributes to every channel, in the right format with the right data<\/strong> <\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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Every change to a product sheet distributes automatically<\/a><\/strong> to eCommerce platforms, marketplaces, B2B portals, and every touchpoint, with channel-specific attributes in the language of the target market.<\/p>\n\n\n\n

Data and assets publish together: <\/strong>backgrounds, resolutions, and colors adapt automatically to each context, as do videos, which are made available in the best format for each channel. <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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SUCCESS CASE<\/strong><\/p>\n\n\n\n

Cherv\u00f2 is one of the customers that chose THRON to act instantly across every channel.<\/h3>\n\n\n\n
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Read their story<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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See more features<\/h2>\n\n\n\n
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\n AUTOMATION STUDIO <\/h5>\n \n

\n Automate recurring workflows: bulk imports, asset\/product associations, notifications, and scheduled exports. <\/p>\n \n

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Learn more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n PRODUCT WORKFLOW <\/h5>\n \n

\n Coordinate briefs, photo shoot orders, and approvals directly linked to content. <\/p>\n \n

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Learn more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n B2B AREA <\/h5>\n \n

\n A dedicated portal for partners and resellers: always up-to-date materials, controlled access, and zero emails. <\/p>\n \n

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Learn more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n CLOUD2PRINT <\/h5>\n \n

\n Generate catalogs and print materials directly from product data, updated with every change. <\/p>\n \n

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Learn more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n <\/i> <\/div>\n \n \n
\n AI MCP <\/h5>\n \n

\n Bring the full power of the catalog to Sales, Wholesale, Creative Direction, and Design teams. <\/p>\n \n

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Learn more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n INDESIGN CONNECTOR <\/h5>\n \n

\n Automate catalog layout with the support of the most advanced AI. <\/p>\n \n

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Learn more<\/a><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section><\/div>\n<\/div>\n\n\n\n

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Feel the power of THRON firsthand.<\/strong>\u00a0<\/h1>\n\n\n\n
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Put it to the test on your real archive in one hour. 30 days, free.<\/mark>\u00a0<\/strong><\/p>\n\n\n\n

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