{"id":7394,"date":"2023-06-21T15:02:57","date_gmt":"2023-06-21T13:02:57","guid":{"rendered":"https:\/\/www.thron.com\/?page_id=7394"},"modified":"2025-06-24T10:50:09","modified_gmt":"2025-06-24T08:50:09","slug":"import-and-creation","status":"publish","type":"page","link":"https:\/\/www.thron.com\/en\/solutions\/import-and-creation\/","title":{"rendered":"Import & Create"},"content":{"rendered":"\n
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\"Example<\/figure>
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IMPORT AND creATE<\/p>\n\n\n\n

Digital Asset & Product Import and Creation: what is it?<\/h2>\n\n\n\n
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Importing<\/strong> digital assets and products is an essential prerequisite<\/strong> for total and effective governance. <\/p>\n\n\n\n

Only by centralising content and product information can you rely on a single source of truth<\/strong>.<\/p>\n\n\n\n

Centralising assets eliminates duplication<\/strong>, makes their management simple and their distribution across channels consistent.<\/p>\n\n\n\n

The creation of new digital assets <\/strong>consists of shaping creativity with tools such as graphical suites in order to create new content (images, video or audio). <\/p>\n\n\n\n

Creating a new digital product<\/strong>, on the other hand, defines the attributes and characteristics required to describe, catalogue, communicate and sell it.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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IMPORT AND creATE<\/p>\n\n\n\n

THRON supports the import and creation of digital assets and data<\/h2>\n\n\n\n
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DAM software<\/a> are created with the goal of bringing digital assets together. PIM software<\/a>, on the other hand, bring product data together.<\/p>\n\n\n\n

THRON PLATFORM<\/a> allows you to centralise multimedia content and product information in a univocal manner inside a single platform which, in turn, also integrates with creative suites. <\/p>\n\n\n\n

This solution therefore becomes the sole source of truth because, as well as managing all the history in a combined manner, it supports the lifecycle of each new piece of content and data right from the get go<\/strong> \u2013 in other words, the creation phase.<\/p>\n<\/div>

\"Image<\/figure><\/div>\n<\/div>\n\n\n\n
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With THRON you import and create…<\/h3>\n\n\n\n
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