{"id":7421,"date":"2023-06-12T17:37:48","date_gmt":"2023-06-12T15:37:48","guid":{"rendered":"https:\/\/www.thron.com\/?page_id=7421"},"modified":"2026-06-19T16:49:10","modified_gmt":"2026-06-19T14:49:10","slug":"dam-software","status":"publish","type":"page","link":"https:\/\/www.thron.com\/en\/platform\/dam-software\/","title":{"rendered":"Digital Asset Library"},"content":{"rendered":"\n
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Images, videos, documents, audio.<\/h4>\n\n\n\n

Your company already has everything, but nobody knows it. <\/h3>\n\n\n\n
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Years of content piling up across servers, cloud storage, hard drives, and siloed archiving systems.
The assets are there, but they’re not working.<\/strong>
From the eCommerce team to sales, everyone keeps asking marketing for materials that already exist.<\/p>\n\n\n\n

The Digital Asset Library is the area of THRON Platform that solves all of this:<\/mark><\/strong>
every file is collected, catalogued by AI, connected to product information, and automatically distributed to every channel in the right format. <\/p>\n\n\n\n

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Forrester Research<\/a> calculated an average ROI of 208% for companies that adopt THRON<\/em>.<\/p>\n\n\n\n

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8 mos.<\/h3>\n\n\n\n

Payback<\/h3>\n\n\n\n

The assets you already have, finally visible and ready to use.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u221290%<\/h3>\n\n\n\n

Asset Search<\/h3>\n\n\n\n

No more outdated versions in circulation.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u221290%<\/h3>\n\n\n\n

Post-production<\/h3>\n\n\n\n

Automatic enrichment, adaptation, and distribution.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Collects everything and puts it in front of the right people<\/strong><\/h2>\n\n\n\n
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THRON pulls every file the company has ever produced from servers, cloud storage, legacy systems, and shared folders.<\/strong><\/p>\n\n\n\n

Every piece of content gets a single official version, tracked and accessible with role- or team-based permissions, eliminating duplicates. <\/p>\n\n\n\n

With\u00a0THRON Drive<\/a><\/em><\/strong>, the platform integrates directly with Finder and File Explorer, removing the need to switch between the platform and your everyday tools.\u00a0<\/p>\n<\/div>

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Catalogues and enriches with AI, no manual effort required<\/strong><\/strong><\/h2>\n\n\n\n
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Every file that enters THRON is analysed and enriched by AI:<\/strong> descriptions, tags, format, dominant colour, focal point, and alternative text for accessibility. <\/p>\n\n\n\n

Everything populates automatically<\/a>, connected to product information, with results that can be verified and edited at any time. The AI also corrects visual imperfections, fixes backgrounds, lighting, and proportions, then produces optimised variants for every channel and resolution.<\/p>\n\n\n\n

Every file is immediately ready to use, in the right format for every context. <\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Connects every digital asset to the right product data<\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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In THRON, every asset is automatically linked to its corresponding product data<\/a>. <\/strong><\/p>\n\n\n\n

Assets and information speak the same language: when data, product records, or technical sheets change, the connected content updates accordingly. The same image used for eCommerce automatically becomes available to marketing and sales teams, without duplications and requests.<\/p>\n\n\n\n

No manual associations to build, no misalignments to fix. <\/strong><\/p>\n<\/div>

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Find assets in seconds, regardless of how you search<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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Powered by AI, THRON Platform’s search understands natural language:<\/strong><\/strong> search by intent, by visual content, or by similarity to another file.<\/p>\n\n\n\n

But you can go beyond search: <\/strong>define the output you want and THRON assembles the necessary materials, whether that’s a landing page or a creative asset. THRON doesn’t just return results; it helps you build.<\/p>\n\n\n\n

With AI Mode<\/a>, all of this happens in natural language, directly from the archive<\/strong><\/strong>.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Reviews and approvals in the platform,<\/strong><\/strong><\/strong><\/strong>
zero emails<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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The asset workflow<\/a> lives within the platform. <\/strong><\/p>\n\n\n\n

Briefs, comments, status updates: everything happens where the content already lives, with configurable workflows tailored to each team’s process. Every step is tracked, approved materials are automatically routed to the next stage, and publications can be scheduled in advance. <\/p>\n\n\n\n

Usage rights and licences are managed in one single place, without leaving THRON. <\/strong><\/strong><\/p>\n<\/div>

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Sync every channel with a single update<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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Every change made in THRON propagates automatically<\/a> to every touchpoint: <\/strong><\/strong>website, eCommerce, marketplaces, print.<\/p>\n\n\n\n

In the correct format for each channel, at the optimal resolution, with no manual intervention. Through B2B portals and dedicated areas, suppliers and resellers can independently access approved materials, always in the latest validated version. <\/p>\n\n\n\n

The performance of every distributed piece of content is tracked and viewable directly within the platform.<\/strong><\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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SUCCESS CASE<\/strong><\/p>\n\n\n\n

Dainese<\/strong> manages over 350,000<\/strong> assets across photos, videos, and documents with THRON<\/strong>.<\/h3>\n\n\n\n
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Discover the results and KPIs<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Explore more features<\/h2>\n\n\n\n
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\n AI MODE <\/h5>\n \n

\n Query your archive in natural language, generate briefs, and orchestrate data and content. <\/p>\n \n

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Learn more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n AUTOMATION STUDIO <\/h5>\n \n

\n Automate recurring workflows: bulk imports, asset\/product association, notifications, scheduled exports. <\/p>\n \n

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Learn more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n PRODUCT WORKFLOW <\/h5>\n \n

\n Coordinate briefs, photo shoot assignments, and approvals directly linked to your content. <\/p>\n \n

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Learn more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n B2B AREA <\/h5>\n \n

\n A dedicated portal for partners and resellers: always up-to-date materials, controlled access, no emails. <\/p>\n \n

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Learn more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n DIGITAL SIGNAGE <\/h5>\n \n

\n Approved content reaches in-store and showroom displays automatically. <\/p>\n \n

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Learn more<\/a><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section><\/div>\n<\/div>\n\n\n\n

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Feel the power of THRON firsthand.<\/strong> <\/h1>\n\n\n\n
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Put it to the test on your real archive in one hour. 30 days, free.<\/mark> <\/strong><\/p>\n\n\n\n

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