{"id":7750,"date":"2023-07-07T15:26:33","date_gmt":"2023-07-07T13:26:33","guid":{"rendered":"https:\/\/www.thron.com\/?page_id=7750"},"modified":"2024-01-12T09:42:35","modified_gmt":"2024-01-12T08:42:35","slug":"sporting-goods","status":"publish","type":"page","link":"https:\/\/www.thron.com\/en\/solutions\/sporting-goods\/","title":{"rendered":"Sporting Goods"},"content":{"rendered":"\n
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Communicate with B2B partners like never before. Offer high-quality experience to B2C customers<\/h2>\n\n\n\n
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Huge numbers of different products, with a huge quantity of data, information and digital assets<\/strong> to deliver to disparate destinations, often with multiple brands for a single organisation. <\/p>\n\n\n\n

For a company which produces and\/or markets sporting goods, governance of digital assets and the relative product data is a challenge which they must not only take on, but win. <\/p>\n\n\n\n

With THRON PLATFORM<\/a>, you can centralise all your product photos and videos and associate them with descriptive, technical and commercial information on the fly.  <\/p>\n\n\n\n

Collaborate and approve the assets created by other teams or by external agencies via integrated workflows<\/a>. <\/p>\n\n\n\n

The platform communicates with ERP, PLM, websites, B2B portals, e-commerce platforms and marketplaces or catalogue page setting<\/strong>, making the flow of information and digital assets constant. <\/p>\n\n\n\n

Collect all your information assets in a single platform and publish it on all touchpoints. <\/p>\n\n\n\n

This way you can always offer your B2C customers engaging and dynamic browsing and purchasing experiences. And your B2B partners are always on the ball. <\/p>\n<\/div>\n\n\n\n

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Thron for sporting goods<\/strong><\/p>\n\n\n\n

A single platform for product data and the asset that represent them<\/h2>\n\n\n\n
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From ERP to e-commerce<\/strong>, from the library of corporate digital assets to the website. <\/p>\n\n\n\n

Associate multimedia content and product information<\/strong> manually or in a massive way and centralise collaboration. <\/p>\n\n\n\n

Design workflows<\/a> and approve shots and videos <\/strong>created by in-house teams or creative agencies to whom you outsource shoots. <\/p>\n\n\n\n

Deliver your information heritage<\/a> directly across all touchpoints. <\/p>\n\n\n\n

With THRON PLATFORM<\/a> you uniquely govern the entire lifecycle of digital assets and <\/p>\n\n\n\n

product data, always ensuring maximum consistency at every channel. <\/p>\n<\/div>

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THRON foR sporting goods<\/strong><\/p>\n\n\n\n

Make your information assets available to everyone, at all times<\/h2>\n\n\n\n
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THRON PLATFORM<\/a> is multi-lingual and supports your multi-brand strategies.  <\/p>\n\n\n\n

Define a data model and taxonomy shared by the entire company \u2013 or even group of companies \u2013 so that THRON becomes the single source of truth <\/strong>and each piece of content is classified and enriched with consistent logic and naming. <\/p>\n\n\n\n

Create infinite types of catalogues<\/strong> and group different product data depending on who needs it: administration, B2B customers, outlets. <\/p>\n\n\n\n

Define automatic rules for the platform to transform the imported data and adapt them to each channel you communicate and sell on.   <\/p>\n\n\n\n

Add information to<\/strong> e-commerce, marketplace and B2B portal product sheets<\/strong> which is updated automatically in real time<\/strong>, with no additional effort. <\/p>\n<\/div><\/div>\n\n\n\n

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Thron for sporting goods<\/strong><\/p>\n\n\n\n

Rendi indimenticabile
lo shopping digitale dei tuoi clienti<\/h2>\n\n\n\n
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With APIs and connectors<\/a> you make the user experience always impeccable<\/strong>.<\/p>\n\n\n\n

Performance is always top notch, even during the days with highest traffic, such as sales, Black Friday or for new product launches.\u00a0<\/p>\n\n\n\n

Thanks to its CDN and elastic architecture<\/strong>, the platform distributes product data and content with the highest performance, always, and all over the world. <\/p>\n\n\n\n

Security<\/a> is always at the highest level: you establish which users and groups have access and editing rights for each individual asset or folder. <\/p>\n<\/div>

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Sporting goods brands love THRON because…<\/h3>\n\n\n\n
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Sharing externally is immediate<\/h4>\n\n\n\n

It is secure. Whether it is a single asset or many, via the integrated Brand Portal<\/a>.<\/p>\n<\/div>\n\n\n\n

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Asset optimisation is dynamic<\/h4>\n\n\n\n

The intelligent editor adapts each asset on the basis of the channel, eliminating manual work.<\/p>\n<\/div>\n\n\n\n

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Open your doors to productivity<\/h4>\n\n\n\n

Export data and link to the assets on the fly, and share them with your translators or your B2B dealers.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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