{"id":8148,"date":"2023-07-07T13:50:14","date_gmt":"2023-07-07T11:50:14","guid":{"rendered":"https:\/\/www.thron.com\/?page_id=8148"},"modified":"2025-10-16T14:50:52","modified_gmt":"2025-10-16T12:50:52","slug":"retail","status":"publish","type":"page","link":"https:\/\/www.thron.com\/en\/solutions\/retail\/","title":{"rendered":"Retail"},"content":{"rendered":"\n
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Centralise, search and publish the data for all products and assets with a single tool<\/h2>\n\n\n\n
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If your company is in the retail sector, whether you communicate through brochures<\/strong>, the product sheets<\/strong> of your e-commerce platform, via videos looped<\/strong> on the screens in aisles, or via jingles playing <\/strong>over the shop PA, there is little difference.<\/p>\n\n\n\n

Each touchpoint is fed with digital assets, whether they be photos, video, audio, documents or product data.<\/p>\n\n\n\n

Being able to count on a single tool in which to store and rapidly find the product data and content which represent them <\/strong>is the first step in reducing manual work and increasing productivity.<\/p>\n\n\n\n

THRON PLATFORM <\/a>retailers goes beyond.<\/p>\n\n\n\n

By supporting the entire lifecycle of each and every asset, as well as enabling mass imports and continuous synchronisation, communicating with creative suites and supporting the work of graphic designers and agencies, it facilitates the approval flows and distributes on any digital or traditional channel with the highest level of performance.<\/p>\n<\/div>\n\n\n\n

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Thron FOR RETAIL<\/strong><\/p>\n\n\n\n

Ensure constant synchronisation with the database of your products<\/h2>\n\n\n\n
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For any retail or large-scale distribution company, the provision of visual content and data on all products <\/strong>offered is an activity of the highest strategic importance.<\/p>\n\n\n\n

The centralisation and continuous updating of product information and content is the starting point for any activity<\/strong>, whether it be sales or communication.<\/p>\n\n\n\n

Nevertheless, often this requires a lot of manual work, due to data originating with different suppliers and tools, with different structures and formatting.<\/p>\n\n\n\n

THRON PLATFORM<\/a> imports any information, from<\/strong> that present in supplier systems<\/strong> (ERP, PIM, MDM) to<\/strong> that from certified databases<\/strong> such as IceCat or Immagino, unifying the format in accordance with the specific company requirements.<\/p>\n\n\n\n

The platform also manages all content in a univocal <\/strong>manner: you never run the risk of generating copies and can always be sure of finding the most up-to-date asset.<\/p>\n<\/div>

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Thron FOr RETAIL<\/strong><\/p>\n\n\n\n

Product data and shots, together.
An essential digital bundle<\/em><\/h2>\n\n\n\n
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As well as centralising photos, videos, documents and information on your products, THRON PLATFORM<\/a> also allows you to associate them.<\/p>\n\n\n\n

The platform indeed allows you to associate one or more product codes<\/strong> (such as GTIN\/EAN or UPC) to a piece of content, and as a result, all information <\/strong>such as dimensions, materials, descriptions, ingredients, warnings and recommendations for use.<\/p>\n\n\n\n

THRON transforms your content into assets and streamlines the work of your teams, offering a single source of truth<\/strong> which is always up to date for all your information assets.<\/p>\n<\/div><\/div>\n\n\n\n

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Thron FOR RETAIL<\/strong><\/p>\n\n\n\n

Non fare sconti alle performance dei tuoi canali e dei tuoi processi<\/h2>\n\n\n\n
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Forget having to enter or share data and content by hand each time.<\/p>\n\n\n\n

If you want, you can allow partners or external suppliers, such as translation agencies, to access the platform, establishing precise rules and permissions.<\/p>\n\n\n\n

When necessary, it only takes a click to export the information for every product and all multimedia content <\/strong>associated with each of them.<\/p>\n<\/div>

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Retail brands love THRON because…<\/h3>\n\n\n\n
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It speeds up the work of graphics designers<\/h4>\n\n\n\n

You can export content on the fly to tools for laying out brochures, catalogues and fliers<\/p>\n<\/div>\n\n\n\n

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THRON communicates with all tools<\/h4>\n\n\n\n

The APIs and connectors<\/a> allow communication with all tools.
From creative suites to CMS.<\/p>\n\n\n\n

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It improves the customer experience <\/h4>\n\n\n\n

Governance is total, including tracks for the radio and clips for totems and digital shop windows.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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