{"id":8156,"date":"2023-07-07T14:23:22","date_gmt":"2023-07-07T12:23:22","guid":{"rendered":"https:\/\/www.thron.com\/?page_id=8156"},"modified":"2024-01-18T17:38:35","modified_gmt":"2024-01-18T16:38:35","slug":"automotive","status":"publish","type":"page","link":"https:\/\/www.thron.com\/en\/solutions\/automotive\/","title":{"rendered":"Automotive"},"content":{"rendered":"\n
\n

Communicate your brand in a consistent and secure manner, with both your B2B e B2C customers<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Whether it is sporty, luxury or utilitarian, the gist is the same.<\/p>\n\n\n\n

Vehicles need photos<\/strong>, videos<\/strong>, product data<\/strong> and documents<\/strong> which describe them, contextualise them and position them in the user\u2019s eyes.<\/p>\n\n\n\n

What\u2019s more, also considering the digital nature and global dimensions of the market, communications between the headquarters<\/strong> and the teams of the various foreign<\/strong> divisions<\/strong> and dealers in the different countries where the brand has a presence must be fast, constant and effective.<\/p>\n\n\n\n

THRON PLATFORM<\/a> makes all this possible.<\/p>\n\n\n\n

How? By centralising all digital assets and supporting their entire lifecycle: from their management<\/a> to their delivery<\/a> on all touchpoints, supporting B2B<\/strong> (for example the various dealers) and B2C marketing strategies<\/strong> of any language and type: global, local and glocal.<\/p>\n\n\n\n

THRON Universal Player<\/strong> – customisable according to your brand guidelines – allows you to publish at maximum performance on any touchpoint and define hotspots for quick access to the details of each model.<\/p>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
\n

Thron FOr AUTOMOTIVE<\/strong><\/p>\n\n\n\n

A single platform for documents, data, images and video of every vehicle <\/h2>\n\n\n\n
<\/div>\n\n\n\n
\n

THRON PLATFORM<\/a> is the single point of reference for digital assets and product data.<\/p>\n\n\n\n

Manage photos<\/strong>, 3D images<\/strong> and videos<\/strong> created by the internal marketing team, designers, photographers and external agencies from the platform.<\/p>\n\n\n\n

You can also associate with each piece of content the product data and documents<\/strong> which contain technical specifications and descriptions<\/strong> \u2013 such as acceleration, engine size and emissions data \u2013 which would otherwise risk being spread between worksheets, the ERP, PIM and PLM.<\/p>\n\n\n\n

The advantage is two-fold.<\/p>\n\n\n\n

Each team has a single source of truth for any asset or piece of information<\/strong>, eliminating the time required to find what they need.<\/p>\n\n\n\n

What\u2019s more, a centralised hub opens the doors to faster communications and sales processes<\/strong>, both to end customers and distributors.<\/p>\n<\/div>

\"automotive<\/figure><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Thron FOR automotive<\/strong><\/p>\n\n\n\n

Hit the accelerator and shatter the time to market for local and global campaigns <\/h2>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>
\n

Publish the most up-to-date version of each piece of multimedia content and product information on all your channels.<\/p>\n\n\n\n

With Brand Portal<\/a>, you also make instant and automatic dialogue with divisions, dealers, B2B customers and press offices<\/strong> in the countries where your brand is present.<\/p>\n\n\n\n

Share with them the most up-to-date version of shots, templates and data. Enjoy the assurance of consistent brand expression in any corner of the world.<\/p>\n\n\n\n

THRON\u2019s CDN and elastic architecture always guarantee the highest possible levels of performance<\/strong>, even in the case of peaks of traffic <\/strong>typical of the days leading up to and following the unveiling of new vehicles.<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\n

Thron FOr AUTOMOTIVE<\/strong><\/p>\n\n\n\n

Put a seatbelt on your digital assets and keep your brand safe<\/h2>\n\n\n\n
<\/div>\n\n\n\n
\n

THRON PLATFORM<\/a> is a digital safe<\/a> for your content because it allows you to protect your brand from unauthorised or late access.<\/p>\n\n\n\n

Precisely define each digital guest\u2019s access and editing rights<\/strong>.<\/p>\n\n\n\n

Share content with your partners, establishing the start and end dates in which their access is valid, in order to prevent the circulation of obsolete pictures and video<\/strong>, or leaking of imminent model launches.<\/p>\n\n\n\n

Exploit the domain protection function to establish a list of the only domains authorised to deliver<\/strong> the content present on THRON.
<\/p>\n<\/div>

\"\"<\/figure><\/div>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n

Automotive brands love THRON because…<\/h3>\n\n\n\n
<\/div>\n\n\n\n
\n
\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Creativity combines with collaboration<\/h4>\n\n\n\n

With the integrated workflows, you can approve and distribute content from agencies on the fly.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

The brand portal is integrated<\/h4>\n\n\n\n

Automatically share different assets with your dealers<\/a> and avoid manual work.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Make all assets richer with hotspots<\/h4>\n\n\n\n

The THRON’s player enable a focus on engine components or interiors, for superior user experiences.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n