{"id":8508,"date":"2023-06-20T10:06:52","date_gmt":"2023-06-20T08:06:52","guid":{"rendered":"https:\/\/www.thron.com\/?page_id=8508"},"modified":"2026-06-08T13:02:33","modified_gmt":"2026-06-08T11:02:33","slug":"what-is-a-dam","status":"publish","type":"page","link":"https:\/\/www.thron.com\/en\/resources\/what-is-a-dam\/","title":{"rendered":"What is a DAM"},"content":{"rendered":"\n
\n

DAM acronym: what does Digital Asset Management actually mean?<\/h2>\n\n\n\n
<\/div>\n\n\n\n

DAM is software which allows you to centralise all an organisation\u2019s multimedia content, as if it were a sort of library of digital assets.<\/p>\n\n\n\n

There are numerous DAM software<\/a> on the market. <\/p>\n\n\n\n

Some are limited to being simple archives, while others support the entire lifecycle of a digital asset because they allow any content to be centralised, enriched, searched for, shared and published.
<\/p>\n\n\n\n

<\/div>\n\n\n\n

What is the difference between a DAM and a MAM?<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Often the term MAM is considered synonymous with DAM, but they are different tools. <\/p>\n\n\n\n

The difference between DAM and MAM (Media Asset Management) is simple: while the first manages all types of digital assets<\/strong>, the second supports the management of audio and video content.

<\/p>\n\n\n\n

<\/div>\n\n\n\n

What is a digital assets and what does DAM software allow you to manage? <\/h2>\n\n\n\n
\n
\n

First and foremost, what is a digital asset?<\/strong><\/p>\n\n\n\n

In short, a digital asset is multimedia content<\/strong> (image, video, audio or document) created by the organisation for the purposes of productivity or communication.<\/p>\n\n\n\n

Content can be called digital assets if it is enriched by one or more piece of metadata, a kind of label that enriches its informational reach <\/p>\n\n\n\n

The best DAM software<\/a> packages manage any digital file format and relative metadata.
<\/p>\n<\/div>\n\n\n\n

\n
\"Preview<\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n