{"id":8519,"date":"2023-06-26T09:52:21","date_gmt":"2023-06-26T07:52:21","guid":{"rendered":"https:\/\/www.thron.com\/?page_id=8519"},"modified":"2025-06-17T15:37:02","modified_gmt":"2025-06-17T13:37:02","slug":"what-is-a-pim","status":"publish","type":"page","link":"https:\/\/www.thron.com\/en\/resources\/what-is-a-pim\/","title":{"rendered":"What is a PIM"},"content":{"rendered":"\n
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PIM acronym: what does Product Information Management mean?<\/h2>\n\n\n\n
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PIM is a software which centralises all of an organisation\u2019s product information.<\/p>\n\n\n\n

There are numerous PIM software<\/a> on the market.<\/p>\n\n\n\n

Some are simply corporate data repositories. Others, however, support the entire lifecycle of product data because they allow any type of data to be centralised, enriched, searched for, shared and distributed on the product sheets of sales channels such as marketplaces and e-commerce.
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Which product data can be managed with a Product Information Management tool?<\/h2>\n\n\n\n
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What do we mean by product data<\/strong>?<\/p>\n\n\n\n

In short, product data means any information required to market and sell products<\/strong> through one or more distribution channels.<\/p>\n\n\n\n

A PIM software<\/a> supports management of the information of any product \u2013 such as name, description, price \u2013 in a univocal manner, without duplicates.<\/p>\n<\/div>\n\n\n\n

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Features of a Product Information Management software allow you to:<\/h2>\n\n\n\n
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\n <\/i> <\/div>\n \n \n
\n Import <\/h5>\n \n

\n Centralising data spread between ERP and worksheets. <\/p>\n \n

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Find out more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n <\/i> <\/div>\n \n \n
\n Map <\/h5>\n \n

\n Associating the imported data with product attributes. <\/p>\n \n

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Find out more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n <\/i> <\/div>\n \n \n
\n Normalise <\/h5>\n \n

\n Avoiding inconsistencies between data from different sources. <\/p>\n \n

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Find out more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n <\/i> <\/div>\n \n \n
\n Enrich <\/h5>\n \n

\n In other words, classification and categorisation of data. <\/p>\n \n

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Find out more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n <\/i> <\/div>\n \n \n
\n Search <\/h5>\n \n

\n Filtering and finding any required data immediately. <\/p>\n \n

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Find out more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n <\/i> <\/div>\n \n \n
\n Collaborate <\/h5>\n \n

\n By structuring and effective digital workflows. <\/p>\n \n

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Find out more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n <\/i> <\/div>\n \n \n
\n Protect <\/h5>\n \n

\n Establishing who has access to which information. <\/p>\n \n

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Find out more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n <\/i> <\/div>\n \n \n
\n Share <\/h5>\n \n

\n In various file formats, to support different processes. <\/p>\n \n

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Find out more<\/a><\/p>\n <\/div>\n <\/div>\n

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\n <\/i> <\/div>\n \n \n
\n Deliver <\/h5>\n \n

\n On physical or digital channels such as e-shops. <\/p>\n \n

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Find out more<\/a><\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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The best PIM software also allows you to:<\/h3>\n\n\n\n
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Associate product data with assets <\/h4>\n\n\n\n
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Without paying the licensing, maintenance and integration costs of a DAM software.<\/p>\n<\/div>\n\n\n\n

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\"Image<\/figure>\n\n\n\n
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Create memorable
user experience<\/h4>\n\n\n\n
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By populating the product sheets with multimedia players which combine assets and data.<\/p>\n<\/div>\n\n\n\n

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\"Image<\/figure>\n\n\n\n
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Define the data model with the provider<\/h4>\n\n\n\n
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Some suppliers support their customers in defining the structure of the data model.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Quali sono i vantaggi di un software di Product Information Management SaaS?<\/h2>\n\n\n\n
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Now we know what PIM means and what SaaS Product Information Management software<\/a> does, we can look at what benefits it can offer.<\/p>\n\n\n\n

In particular, we will refer to the advantages of adopting a web PIM or SaaS (Software as a Service) PIM, one of the applications which as well as offering the benefits of cloud<\/strong> platforms, in other words zero maintenance costs<\/strong> and maximum performance<\/strong>, has an impact on the entire organisation.<\/p>\n\n\n\n

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It is a corporate source of truth<\/h3>\n \n
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A PIM is a source of truth for the organisation because it is a centralised system in which all product data converges<\/strong>, so that every company department can count on the same information.<\/p>\n <\/div>\n \n <\/div>\n

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Rule complexity<\/h3>\n \n
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PIM software lightens the workload of teams which find themselves entering<\/strong>, updating<\/strong> and removing<\/strong> vast quantities of information in multiple languages<\/strong>, such as technical specifications, prices, suppliers, countries of origin of the material and sale of goods, sundries.<\/p>\n <\/div>\n \n <\/div>\n

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It shortens the time to market<\/h3>\n \n
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A PIM allows you to create and manage the data for products which are still to be created in advance, so that touchpoints \u2013 physical or digital \u2013 already have all information needed to make marketing and<\/strong> sale instantaneous when products are launched<\/strong>.<\/p>\n <\/div>\n \n <\/div>\n

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It increases the collaboration<\/h3>\n \n
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A Product Information Management platform allows you to have teams work together because it centralises the workflows<\/strong> to add, modify and approve any information.<\/p>\n

In parallel, the tool offers constant monitoring<\/strong>, useful for compliance with security policies.<\/p>\n <\/div>\n \n <\/div>\n

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It lowers operating costs<\/h3>\n \n
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Optimal management of product information has a positive impact from an operational point of view as well, shortening the time required to search for and update information<\/strong>.<\/p>\n

The benefits also mean reduced returns<\/strong> and logistical errors, as well as reductions in customer service support requests.<\/p>\n <\/div>\n \n <\/div>\n

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Omnichannel and quality CX<\/h3>\n \n
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Accurate management of product data stimulates online shopping<\/strong> because users can search for and purchase products better.<\/p>\n

Moreover, with a PIM the information on all touchpoints – B2B or B2C – is updated in real time, and perceptions of the brand are always consistent<\/strong>.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n