{"id":11212,"date":"2023-11-21T10:19:36","date_gmt":"2023-11-21T09:19:36","guid":{"rendered":"https:\/\/www.thron.com\/?p=11212"},"modified":"2023-12-19T11:07:37","modified_gmt":"2023-12-19T10:07:37","slug":"round-table-2023","status":"publish","type":"post","link":"https:\/\/www.thron.com\/en\/blog\/events\/round-table-2023\/","title":{"rendered":"8 trends that emerged from the round table with our customers"},"content":{"rendered":"\n

On 26 October, our round table “The recipe for lowering IT costs and raising CX in 2024<\/em>” was held.<\/p>\n\n\n\n

It was an opportunity to reflect with partners and customers from various sectors, such as fashion<\/a>, furniture<\/a> and manufacturing<\/a>. <\/p>\n\n\n\n

Here are some of the insights we took home regarding the vision that those around us have on the issues we hold most dear. Digital Asset Management<\/a> and Product Information Management<\/a>.<\/p>\n\n\n\n

#1 How can you tell if you need a DAM and\/or a PIM?<\/h2>\n\n\n\n

Some companies, very few, have an explicit technological need<\/strong>. The vast majority, on the other hand, have a latent one<\/strong>.<\/p>\n\n\n\n

This is the picture of the DAM and PIM market according to Claudio Tonti, Head of Products, Digital Strategy and R&D at Websolute.<\/p>\n\n\n\n

A good way to understand if your company has an unexpressed need is to ask yourself what the value of your digital assets is<\/strong>, measured by the time it takes to create, manage, research and publish them.<\/p>\n\n\n\n

The higher the value, the greater the likelihood that it is economically worthwhile for the company to have a solution to govern content, especially in the presence of significant volumes.<\/p>\n\n\n\n

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Tonti (Websolute)<\/figcaption><\/figure>\n\n\n\n

#2 Watch out for the software adoption process <\/h2>\n\n\n\n

Especially with the rise of the cloud, buying software is now easier and faster.<\/p>\n\n\n\n

However, Andrea Faliva, CEO of Palazzina Creativa, emphasised that buying software is not enough to reap the benefits of digitisation; it needs to be adopted by all teams<\/strong>, not just those most typically involved when talking about DAM software<\/a> and\/or PIM software<\/a>. <\/p>\n\n\n\n

So? OK the focus on marketing, but pay attention to areas such as commercial and technical.<\/p>\n\n\n\n

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Faliva (Palazzina Creativa)<\/figcaption><\/figure>\n\n\n\n

#3 An expansive approach is the right one <\/h2>\n\n\n\n

According to the experience of Matteo de Franceschi, Digital Project Manager at FITT Spa, especially in a large organisation, the ideal is a progressive adoption<\/strong>, one team at a time<\/strong>.<\/p>\n\n\n\n

For them, it all started with headquarters and marketing<\/a>, which gradually made the customer service team autonomous in accessing the assets on demand<\/strong>.<\/p>\n\n\n\n

This was followed by R&D and Quality, which now enrich the content with product information such as certificates and data sheets directly from a single platform<\/a>.<\/p>\n\n\n\n

Only after a central consolidation did the adoption touch new shores, those of the divisions scattered around the world. All this, always under a watchful eye on the IT<\/a> front.<\/p>\n\n\n\n

<\/p>\n\n\n\n

#4 By governing assets, search times drop by 97% <\/h2>\n\n\n\n

Carlo Antonelli, E-commerce & Digital Director at PLATUM, has said it many times.<\/p>\n\n\n\n

To understand, measure and explain the return on investment of digital, one needs to question the difference in manual work that precedes and follows the adoption of a technology platform<\/strong>.<\/p>\n\n\n\n

Speaking of DAM and PIM, a key element is research<\/a>.<\/p>\n\n\n\n

PLATUM found a 97 per cent reduction in time to search for assets and product data; especially thanks to the total centralisation and AI-based automatic tagging of content<\/strong>.<\/p>\n\n\n\n

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Moderator Roberto Bonino – Journalist @Technopolis & Project Leader @The Innovation Group.<\/figcaption><\/figure>\n\n\n\n

#5 Versioning reduces circulating content by 75% <\/h2>\n\n\n\n

It is well known: communicating and selling online, content proliferation is the order of the day.<\/p>\n\n\n\n

A widespread situation, especially among design and furniture<\/a> brands, which, as Marketing Manager Simone Goffo tells us, Lago has tackled head-on.<\/p>\n\n\n\n

The centralisation of any content and product data, combined with versioning<\/a> – which allows access to the various versions of a file on the fly without generating copies<\/strong> – has reduced the several thousand units that make up the company’s information assets by 75%.<\/p>\n\n\n\n

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Barbieri (Atlas Concorde) and Goffo (Lago).<\/figcaption><\/figure>\n\n\n\n

#6 E-commerce fashion: how do you get to market faster and better?<\/h2>\n\n\n\n

Marco Frealdo, E-commerce Manager at Autry was very clear.<\/p>\n\n\n\n

In order to increase the turnover of an online shop, it is crucial to govern the entire content lifecycle<\/strong>, because they are the bridge between customers and digital shopping carts.<\/p>\n\n\n\n

Collaboration<\/a> and delivery<\/a> must be worked on.<\/p>\n\n\n\n

Because, in addition to the quality of the assets, two aspects are crucial.<\/p>\n\n\n\n

The speed with which they are approved; in Autry’s case, hundreds of photo shoots to be realised in a tight timeframe<\/strong>. And that with which they are distributed, avoiding delays in B2B and B2C campaigns<\/strong>.<\/p>\n\n\n\n

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From left: Antonelli (PLATUM), Frealdo (Autry) and Bonino. In the background, remotely, de Franceschi (FITT).<\/figcaption><\/figure>\n\n\n\n

#7 Soft-tech makes it possible to overcome the limits of physical reality <\/h2>\n\n\n\n

An important lessons for retail<\/a> from the Atlas Concorde experience.<\/p>\n\n\n\n

During the round table, Riccardo Barbieri, Digital Marketing Specialist, told that the brand’s stores were not enough to enhance the wide range offered to customers.<\/p>\n\n\n\n

A challenge overcome thanks to digital walls integrated with the Digital Asset Management<\/a><\/strong> system, which expand the boundaries of the display space<\/strong> and allow sales consultants to present the entire product catalogue, simulating its use in various settings.<\/p>\n\n\n\n

All this, with maximum control of brand policies.<\/p>\n\n\n\n

#8 There are four benefits of governance<\/h2>\n\n\n\n

To close this roundup of insights, an excerpt from the words of our Head of Sales & Customer Success, Antonio Comelli, who defined the benefits of governance:<\/p>\n\n\n\n