{"id":12515,"date":"2024-02-20T08:05:18","date_gmt":"2024-02-20T07:05:18","guid":{"rendered":"https:\/\/www.thron.com\/?p=12515"},"modified":"2024-02-20T08:11:02","modified_gmt":"2024-02-20T07:11:02","slug":"product-management-image-management","status":"publish","type":"post","link":"https:\/\/www.thron.com\/en\/blog\/insights\/product-management-image-management\/","title":{"rendered":"Product and image management: what, how, ROI"},"content":{"rendered":"\n

Image and product data management affects all companies: from fashion<\/a> to manufacturing<\/a>, via furniture<\/a> and retail<\/a>. In this article you will find a quick review<\/strong> of both, 5 key features<\/strong> to take control of them and an indication of the ROI<\/strong> that can be achieved by a DAM+PIM platform like ours.<\/p>\n\n\n\n

Image management<\/h2>\n\n\n\n

Image management is a complex flow of activities<\/strong> relating to one of an organisation’s most strategic assets, beginning with its creation<\/strong> – or import<\/strong> into a centralised system, if the content already exists – and continuing in alternating stages of search<\/strong>, classification<\/strong>, archiving<\/strong>, approval<\/strong>, review<\/strong>, optimisation<\/strong> and publication<\/strong>.<\/p>\n\n\n\n

Image management falls under the broader umbrella of Digital Asset Management<\/strong><\/a>, a process whereby a DAM software<\/a> is used to manage a digital asset, i.e. an image, video, audio or document and its metadata.<\/p>\n\n\n\n

Product data management<\/h2>\n\n\n\n

From the centralisation of information to its publication on end channels, via the enrichment of data from the ERP and the approval of product sheets for websites, e-commerce and catalogues.<\/p>\n\n\n\n

This, in three words: Product Information Management<\/a>, a process managed by PIM software<\/a>.<\/p>\n\n\n\n

Five key features to take control of assets and information<\/h2>\n\n\n\n

We have written it many times in this blog: if the priority of companies is business, their focus must be the customer experience. That’s why we need to move<\/strong> from a DAM vs. PIM<\/a> approach to<\/strong> a DAM + PIM approach<\/strong> such as THRON PLATFORM<\/a>, which centralises the company’s entire wealth of assets and data within a single platform.<\/p>\n\n\n\n

Whether the customer relates to a brand and its products by browsing through a catalogue on the website, the pages of an e-commerce, a brochure at a trade fair or the sections of a marketplace, the substance does not change.<\/p>\n\n\n\n

At the basis of the consumer-business interaction there is always a product sheet<\/strong> rich in digital assets and product information. Good image management, as well as good product data management, are essential for sales, as well as ensuring considerable optimisation of internal processes.<\/p>\n\n\n\n

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1. Versioning<\/h4>\n\n\n\n

Whether it is one of ten versions of the same image, adding an SEO-friendly description line to the product or reviewing the company profile once again, keeping track of what has been is crucial<\/strong>.<\/p>\n\n\n\n

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Thanks to the versioning of a DAM+PIM platform, you are always assured of access to the most up-to-date version of any content, but also to all the revisions that preceded it<\/strong>.<\/p>\n\n\n\n

The advantage, especially in terms of image management, is twofold: the risk of using obsolete assets is eliminated and, if necessary, previous versions can be restored on the fly, without them being scattered among shared PC folders or servers.<\/p>\n\n\n\n

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2. Search<\/h4>\n\n\n\n

It may seem trivial to you, but in order to be able to say that you manage images and product data, you cannot disregard their searchability.<\/p>\n\n\n\n

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We measured the time spent searching for content<\/strong> on a sample of our customers and found on average that – in a team of only twenty people actively involved in the various DAM\/PIM processes – more than 800 hours are spent each year due to the fragmentation<\/a> of data and content locally or in the various tools of the IT stack, inaccessible to the entire organisation.<\/p>\n\n\n\n

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3. e 4. Transcoding and Automatic Real-Time Optimisation<\/h4>\n\n\n\n

Transcoding is an automated process of converting a digital asset into various formats<\/strong>, so that – at the publishing stage – every user connecting to the company’s channels enjoys a quality experience, thanks to content that is perfect for their conditions of use (browser, device, connection quality).<\/p>\n\n\n\n

Automatic optimisation, on the other hand, consists of the adaptation of certain attributes in order to make each piece of content in line with the requirements of a specific channel<\/strong>, without any manual effort; this is the typical case of changing the resolution or background colour of the same image depending on whether it is published on the site or in a catalogue.<\/p>\n\n\n\n

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These are two distinct functionalities, but together – within a platform like THRON – they contribute to a 90 per cent reduction in the time spent post-producing, reformatting, uploading and verifying<\/a><\/strong> content for each channel.<\/p>\n\n\n\n

Not to mention the benefits in terms of improved customer experience on every brand touchpoint.<\/p>\n\n\n\n

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5. Direct, high-performance and controlled distribution<\/h4>\n\n\n\n

That is, the delivery of digital assets and product information<\/a> on corporate channels. Optimal image (and product data) management, especially if aimed at online sales, requires a distribution of information assets:<\/p>\n\n\n\n