{"id":12994,"date":"2024-04-16T08:01:26","date_gmt":"2024-04-16T06:01:26","guid":{"rendered":"https:\/\/www.thron.com\/?p=12994"},"modified":"2024-04-29T15:22:15","modified_gmt":"2024-04-29T13:22:15","slug":"dynamic-asset-transformation","status":"publish","type":"post","link":"https:\/\/www.thron.com\/en\/blog\/insights\/dynamic-asset-transformation\/","title":{"rendered":"Dynamic Asset Transformation: what, how and impacts"},"content":{"rendered":"\n

DAT – an acronym that stands for Dynamic Asset Transformation – is one of the key functionalities of a DAM software<\/a>.<\/p>\n\n\n\n

In this article you will find out what it is, how it works from a practical point of view, and what impact it has on processes and thus on economic performance. Ready, set, go!<\/p>\n\n\n\n

Dynamic Asset Transformation (DAT): what is dynamic content optimisation?<\/h2>\n\n\n\n

Dynamic Asset Transformation – short for DAT – consists of the dynamic transformation of digital assets<\/strong> such as images, videos and other types of multimedia content in order to adapt them intelligently to different devices, sizes, resolutions and contexts.<\/p>\n\n\n\n

In particular, the transformation may concern different elements of a content, such as format or quality.<\/p>\n\n\n\n

Also known as Dynamic Image Assets<\/em> or more generically as Digital Asset Optimisation<\/em>, Dynamic Asset Transformation is a feature included in some Digital Asset Management<\/a> software that delivers information heritage across communication channels.<\/p>\n\n\n\n

As we shall see, a DAT technology minimises the manual work<\/strong> of the operational teams while ensuring the best possible experience<\/strong> for users of the company’s business channels.<\/p>\n\n\n\n

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How does Dynamic Asset Transformation work?<\/h2>\n\n\n\n

In concrete terms, the dynamic transformation of digital assets takes place during asset delivery<\/a>. <\/p>\n\n\n\n

For example, in THRON PLATFORM<\/a> the transformation can be triggered and configured by the user in the URL with which the asset is delivered or totally delegated to the platform.<\/p>\n\n\n\n

In general, the Digital Asset Management platform – if equipped with Dynamic Asset Transformation capabilities – automatically transforms several attributes of a content and publishes it dynamically based on a customised combination of attributes<\/strong> that varies depending on:<\/p>\n\n\n\n