{"id":16447,"date":"2024-10-08T09:54:04","date_gmt":"2024-10-08T07:54:04","guid":{"rendered":"https:\/\/www.thron.com\/?p=16447"},"modified":"2024-10-08T16:28:36","modified_gmt":"2024-10-08T14:28:36","slug":"fashion-e-commerce","status":"publish","type":"post","link":"https:\/\/www.thron.com\/en\/blog\/insights\/fashion-e-commerce\/","title":{"rendered":"E-commerce: transform your online store into an emotional content hub"},"content":{"rendered":"\n

E-commerces are quickly evolving, becoming more than just sales channels. Today, they also take on the role of media hubs<\/strong> where data and rich media ( like videos, images and reviews) create more compelling and informative user experiences.<\/p>\n\n\n\n

In this article you will discover why media and data optimisation is essential for ecommerce, improving the overall customer journey<\/strong> and addressing the challenges of the fashion industry, where the correct optimisation of ecommerce and marketplaces is crucial.<\/p>\n\n\n\n

E-commerce as a Media Hub<\/h2>\n\n\n\n

Through the integration of immersive multimedia content<\/strong> such as videos, images and detailed reviews, consumers are more highly engaged and led in their decision-making process. Not only does this facilitate purchasing, but it also makes e-commerce no longer just a sales platform but a true information channel. The transition to a media hub<\/strong> is based on advanced technologies such as Artificial Intelligence<\/a>, which enriches the consumer’s path to purchase.<\/p>\n\n\n\n

In this scenario, the integration of media and data plays a key role in ensuring a consistent experience across all channels. THRON <\/strong>allows companies to centrally manage<\/strong> all media assets, optimising images and video for greater performances<\/strong> across different digital platforms.<\/p>\n\n\n\n

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\"Performance<\/figure>\n\n\n\n

THRON AI MediaBoost enables increased productivity and performance.<\/p>\n\n\n\n

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Enhancing Peak Season Performance<\/h2>\n\n\n\n

This past 26th September we went live with the webinar “Fashion Attack<\/strong>“.<\/p>\n\n\n\n

Joined by a line-up of top-notch guests, including PwC Italy, THRON explored how fashion brands can face peak seasons<\/strong> by enhancing fashion e-commerce performance<\/strong> thanks to THRON PLATFORM’s integrated solution.<\/p>\n\n\n\n

A successful example was presented with the TWINSET<\/a> <\/strong>case, which utilised THRON to improve efficiency and digital content management, succeeding in increasing site performance by 70% and reducing operating costs by 55%<\/strong>.<\/p>\n\n\n\n

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Twinset e-commerce powered by THRON<\/p>\n\n\n\n

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In the peak season setting, including seasonal sales, Black Friday or collection launches, fashion e-commerce<\/strong> faces significant challenges<\/strong> that go beyond an increase in online traffic only.<\/p>\n\n\n\n

Below are the solutions THRON offers to deal with them in detail:<\/p>\n\n\n\n

1. Peak Season Management <\/strong><\/h3>\n\n\n\n

Peak seasons are a major opportunity for fashion brands, with the possibility of increasing sales by up to 46.2%<\/a> compared to other times of the year. However, increased traffic<\/strong> during this period can cause slowdowns in e-commerce, resulting in a poor user experience and shopping cart abandonment in 55% of cases. To address these challenges, it is crucial to have an infrastructure that can handle traffic peaks and ensure optimal performance. With THRON AI MediaBoost<\/a><\/strong>, brands can automatically optimise the distribution of images and videos, ensuring fast loading times and a smooth user experience, even during the heaviest traffic, increasing engagement and conversions.<\/p>\n\n\n\n

2. Tailor-made user experience<\/h3>\n\n\n\n

Customers expect dynamic and interactive content<\/strong> such as videos and high-resolution images, but they may slow down the website if not managed correctly. THRON enables a tailored experience through centralised rich media<\/strong> management and automatic optimisation of content distribution. Our delivery services enable content to be played and distributed smoothly and in the highest quality possible, considering factors such as available bandwidth, device and browser. With this functionalities, the brand can offer an immersive visual experience, keeping user engagement high and improving overall user satisfaction.<\/p>\n\n\n\n

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\"Optimisation<\/figure>\n\n\n\n

Twinset powers the channels thanks to THRON AI MediaBoost.<\/p>\n\n\n\n

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3. Fluent omnichannel experience<\/strong><\/h3>\n\n\n\n

Providing a consistent experience between online and offline channels is a major challenge. A disconnected experience between online and physical outlets can damage the customer relationship. With its integrated 3-in-1 solution<\/strong>, THRON ensures that product information is always up-to-date and consistent across all touchpoints, enabling marketing and product teams to collaborate seamlessly through increased flexibility <\/strong>and scalability.<\/p>\n\n\n\n

4. Adapting to new sustainability trends<\/h3>\n\n\n\n

73%<\/a><\/strong> of consumers are willing to pay more for more sustainable logistics, making the sustainability a crucial issue for fashion brands. THRON’s centralised and intelligent management of digital content reduces duplication, optimising server resources and lowering bandwidth consumption<\/strong>, so that operations become more environmentally friendly.<\/p>\n\n\n\n

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By addressing these issues in this manner, TWINSET <\/strong>transformed its e-commerce into an information hub<\/strong> capable of engaging customers.<\/p>\n\n\n\n

Thanks to high performance even during peak seasons, without compromising the quality of the user experience, the brand has further established itself as a leader in the production of Made in Italy womenswear on a global scale.<\/p>\n\n\n\n

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Read TWINSET’s full success case<\/a><\/div>\n<\/div>\n\n\n\n
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The integrated solution to cut costs<\/h2>\n\n\n\n

Centralised content management not only significantly reduces operating costs, but also ensures a high level of user experience, enhancing brand value, engagement and conversions.<\/p>\n\n\n\n

Thanks to THRON’s 3-in-1 solution<\/strong>, that combines media content management<\/a>, product information<\/a> and automatic distribution optimisation<\/a>, companies can ensure that every touchpoint offers updated, optimised and high-performance content.<\/p>\n\n\n\n

Our automatic optimisation technologies reduce page loading times while maintaining high visual<\/strong> quality regardless of the user’s bandwidth. This is crucial to incentivise purchasing<\/strong> on all devices, as the speed of content delivery and its visual quality directly influence customer satisfaction. The resulting improved user experience and reduced operational inefficiencies translate directly into increased conversions and, therefore, a ROI incrase of 200%<\/strong>. The flow of updated and consistent content across all channels allows companies to maintain a competitive advantage while ensuring more efficient and less costly management.<\/p>\n\n\n\n

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\"THRON<\/figure>\n\n\n\n

THRON Platform 3-in-1.\u200b<\/p>\n\n\n\n

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Omnichannel experience in e-commerce<\/h2>\n\n\n\n

The integration of media and data ensures that the customer receives a consistent and seamless omnichannel<\/a> experience<\/strong>, regardless of the device or network bandwidth used.<\/p>\n\n\n\n

THRON enables companies to centrally manage all information, to improve operational efficiency without duplicating assets on libraries<\/strong>, simplifying workflows and reducing manual management time. On the customer side, optimising content creates a dynamic and modern user experience<\/strong> that responds quickly to consumer needs.<\/p>\n\n\n\n

Turning e-commerce into an information media hub by optimising data and media content<\/strong>, therefore, results in a increased brand loyalty<\/strong>.<\/p>\n\n\n\n

The future of e-commerce with innovative technologies<\/h2>\n\n\n\n

The adoption of new technologies, such as artificial intelligence<\/strong>, will improve the user experience and the entire purchasing journey, increasing consumer satisfaction. Another revolutionary approach in the industry, namely composable commerce<\/strong>, should also be considered.<\/p>\n\n\n\n

Composable commerce is an architecture<\/a> that allows brands to create highly personalised experiences by integrating different experience components such as personalised search tools, to respond nimbly to market changes. It is based on a series of independent, customisable modules, each with a specific function, such as payments, inventory management or customer experience customisation tools. This approach<\/a> allows you to choose the best-of-breed tools to integrate into your e-commerce, instead of relying on a single, monolithic solution.<\/p>\n\n\n\n

Companies that are able to exploit these innovations will be better positioned in the digital marketplace<\/strong>, thanks to an unprecedented ability to quickly respond to change.<\/p>\n\n\n\n

Evolve your e-commerce<\/h2>\n\n\n\n

See for yourself how THRON PLATFORM<\/strong> gives you full control over the quality and distribution of your content through a single, common, shared tool<\/strong>. Not only does it simplify content management by centralising it, it also eliminates duplication in various delivery systems, like e-commerce.<\/p>\n\n\n\n

The result is an optimised experience on every touchpoint, strengthening the user’s emotional bond with the brand.<\/p>\n\n\n\n

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Book a demo<\/a><\/div>\n<\/div>\n\n\n\n
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Find out how fashion e-commerce is evolving into media hubs. With THRON Platform, you can guarantee high performance and an engaging user experience, even during peak seasons.<\/p>\n","protected":false},"author":10,"featured_media":16454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-16447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/16447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/comments?post=16447"}],"version-history":[{"count":13,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/16447\/revisions"}],"predecessor-version":[{"id":16632,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/16447\/revisions\/16632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/media\/16454"}],"wp:attachment":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/media?parent=16447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/categories?post=16447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/tags?post=16447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}