{"id":17141,"date":"2024-11-19T12:47:43","date_gmt":"2024-11-19T11:47:43","guid":{"rendered":"https:\/\/www.thron.com\/?p=17141"},"modified":"2024-12-09T16:23:01","modified_gmt":"2024-12-09T15:23:01","slug":"black-friday-ai","status":"publish","type":"post","link":"https:\/\/www.thron.com\/en\/blog\/product\/black-friday-ai\/","title":{"rendered":"Black Friday and AI: the secret to handle 10,000 users"},"content":{"rendered":"\n

Peak seasons, especially Black Friday, bring crucial challenges for digital companies, which have to prepare for high traffic volumes<\/strong> and dramatically increasing competition<\/strong>, turning the initial excitement into a possible disaster<\/strong>.<\/p>\n\n\n\n

In this essay, we will explore how AI in Black Friday, applied to Content Management Systems (CMS), is an effective solution for optimising digital content, cutting costs and maximising conversions without compromising user experience.<\/p>\n\n\n\n

Peak web traffic and cart abandonment<\/h2>\n\n\n\n

Every year, Black Friday<\/strong> is a test case for digital systems. The high increase in traffic creates problems such as downtime <\/strong>and server overload<\/strong>, negatively affecting the user experience and the conversion rate, since long loading times often lead to shopping cart abandonment<\/strong>.
Imagine a website progressively slowing down to a complete freeze, leaving thousands of potential customers frustrated and forcing them to abandon their shopping sessions.<\/p>\n\n\n\n

Facing events such as the Black Friday requires a flexible and scalable infrastructure, capable of adapting to peak web traffic without increasing the time-to-market through complex technical preparations or high management costs.
It’s absolutely essential to have an infrastructure that allows brands to remove the burden of a prior preparation, reducing costs and accelerating time-to-market<\/strong> even in high traffic conditions.<\/p>\n\n\n\n

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How THRON deals with peak web traffic.<\/p>\n\n\n\n

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Your secret weapon: THRON AI MediaBoost <\/strong><\/h2>\n\n\n\n

THRON AI MediaBoost<\/a> uses the most advanced architectural best practices, such as dynamic cache layers and NoSQL databases<\/strong>, to ensure that each component is optimised for performance.<\/p>\n\n\n\n

Using advanced machine learning and real-time optimisation technologies, THRON AI MediaBoost automatically transcodes media content to suit each device and connection speed, reducing loading times and ensuring a stable user experience<\/strong>.<\/p>\n\n\n\n

This optimised management reduces loading times and improves the visual experience even during intense peak web traffic<\/strong>, positively affecting Google’s Core Web Vitals<\/strong>, key performance indicators such as speed, responsiveness and visual stability. Improving these aspects provides a smoother user experience and increases SEO visibility<\/strong>.<\/p>\n\n\n\n

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Successful AI experiences to maximise performance<\/strong><\/h2>\n\n\n\n

Brands from different fields chose THRON AI MediaBoost to handle high traffic times<\/strong>, such as Black Friday and new product launches<\/strong>, offering their users a stable and smooth experience without compromising on quality<\/strong>.<\/p>\n\n\n\n

Two concrete examples are KitchenAid <\/strong>and TWINSET<\/strong>. Both have benefited from THRON AI MediaBoost<\/a> technologies, optimising the management of their digital content with increased performance and reduced operating costs, demonstrating how THRON AI MediaBoost<\/strong> is a key strategic support<\/strong>.<\/p>\n\n\n\n