{"id":17716,"date":"2024-12-19T14:30:31","date_gmt":"2024-12-19T13:30:31","guid":{"rendered":"https:\/\/www.thron.com\/?p=17716"},"modified":"2024-12-19T14:31:05","modified_gmt":"2024-12-19T13:31:05","slug":"b2b-portal","status":"publish","type":"post","link":"https:\/\/www.thron.com\/en\/blog\/product\/b2b-portal\/","title":{"rendered":"Why you should use restricted areas to share materials with your network"},"content":{"rendered":"\n<p>Traditional methods of sharing materials, such as using <strong>shared folders<\/strong> or <strong>non-centralized storage tools<\/strong>, <strong>are not designed for the needs of B2B companies<\/strong>. Relying on them may seem like a convenient choice, but it hides <strong>numerous limitations<\/strong> that hinder your work and slow down the entire chain of operations. Many B2B companies, in fact, often find themselves trapped in manual processes, fragmented management and a lack of systematic control over content. All this results in <strong>operational delays<\/strong>, <strong>organizational difficulties <\/strong>and a <strong>loss of trust of business partners<\/strong>.<\/p>\n\n\n\n<p>In this article, we&#8217;ll show how a <strong>centralized B2B portal can improve content and product sharing<\/strong> compared to traditional methods of management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The challenges of B2B distribution<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Delivering content in a B2B environment presents complexities that are decisive for business success. The need to keep materials up-to-date, consistent with corporate branding and easily accessible to partners requires precise and efficient solutions. Here are some of the top challenges businesses face:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Difficulty finding materials<\/strong>: Searching for materials can be slow and frustrating. Disorganized folder structures and inadequate management tools force users&nbsp; to <strong>waste valuable time<\/strong> trying to find what they need. This disorganization slows down projects and compromises efficiency, especially when up-to-date materials and correct information are critical to the success of tasks.&nbsp;<\/li>\n\n\n\n<li><strong>Obsolete materials and misalignments<\/strong>: In traditional systems, shared materials are not automatically updated in real-time. Lack <strong>of synchronization<\/strong> increases the risk of your partners accessing outdated materials, causing delays in decision-making processes. This problem is especially acute when multiple teams collaborate on shared projects or operate in different locations. For example, a product sheet shared with a distributor with incorrect pricing information can lead to confusion and damage to the brand&#8217;s reputation.&nbsp;<\/li>\n\n\n\n<li><strong>Poorly targeted communication<\/strong>: Traditional tools do not allow you to create dedicated portals for partner categories or locations, <strong>limiting the ability to differentiate the materials shared<\/strong>. For example, responding to a request for materials with a retailer&#8217;s logo and address often involves <strong>manual intervention<\/strong>, lengthening the time it takes to share content and products and increasing the risk of errors.<\/li>\n\n\n\n<li><strong>Limited security<\/strong>: Data protection is another weakness of traditional cloud storage. Often, these systems do not provide advanced levels of encryption or granular access control, increasing the <strong>likelihood of sensitive data breaches<\/strong>. This exposes company data to potential breaches, compromising the confidentiality of the shared materials.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strenghts of a confidential and customizable B2B portal<\/strong><\/h2>\n\n\n\n<p>To overcome all limits in the sharing of content and products, the <strong>THRON platform offers integrated and optimized tools<\/strong> for centralized management. Thanks to our experience in the B2B sector, we have developed innovative tools to meet the needs of modern companies. THRON <strong>B2B Area<\/strong>, a portal designed to eliminate the operational inefficiencies typical of traditional systems, fits into this context.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1581\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/Articolo45_THRONX_B2Barea.webp\" alt=\"\" class=\"wp-image-17780\" style=\"width:800px\" srcset=\"https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/Articolo45_THRONX_B2Barea.webp 2000w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/Articolo45_THRONX_B2Barea-650x514.webp 650w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/Articolo45_THRONX_B2Barea-1290x1020.webp 1290w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/Articolo45_THRONX_B2Barea-768x607.webp 768w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/Articolo45_THRONX_B2Barea-1536x1214.webp 1536w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/Articolo45_THRONX_B2Barea-350x277.webp 350w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The calm without the storm<\/strong><\/h3>\n\n\n\n<p>With the THRON B2B Area portal, <strong>all company materials<\/strong> \u2013 images, product sheets, catalogues and other assets \u2013 <strong>are collected in a single<\/strong>, highly structured digital repository, significantly reducing search times compared to traditional systems. With this organization, content and product management becomes automated, <strong>&nbsp;reducing the workload of your teams by 65%, <\/strong>so they can focus on higher-value activities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Intuitive access<\/strong><\/h3>\n\n\n\n<p><strong>THRON B2B Area<\/strong> offers your partners quick <strong>and intuitive access<\/strong> to the materials they need. In the simple and user-friendly B2B portal, every material is always up-to-date and available. Advanced filters and search systems make <strong>navigation extremely efficient<\/strong>, improving collaboration and <strong>speeding up workflows by 70%<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Real-time sharing<\/strong><\/h3>\n\n\n\n<p>The <strong>B2B Area<\/strong> does not just centralize materials: it also allows them to be customized to meet the needs of specific partners or markets. Thanks to seamless integration with the THRON platform, <strong>each shared resource is updated in real time <\/strong>on the B2B portal and complies with the brand&#8217;s guidelines. Partners can access <strong>accurate, tailored materials<\/strong>, <strong>increasing brand consistency by 60%<\/strong> for an unmatched family feeling.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"637\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/Articolo45-B2Barea-KPI_ENG.webp\" alt=\"\" class=\"wp-image-17808\" srcset=\"https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/Articolo45-B2Barea-KPI_ENG.webp 2000w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/Articolo45-B2Barea-KPI_ENG-650x207.webp 650w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/Articolo45-B2Barea-KPI_ENG-1290x411.webp 1290w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/Articolo45-B2Barea-KPI_ENG-768x245.webp 768w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/Articolo45-B2Barea-KPI_ENG-1536x489.webp 1536w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/Articolo45-B2Barea-KPI_ENG-350x111.webp 350w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/www.thron.com\/en\/platform\/b2b-area\/\">Overcome limits with<strong> THRON B2B Area<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From cloud to printing&nbsp;<\/strong><\/h2>\n\n\n\n<p>Traditional cloud storage services lack the features needed to meet the needs of B2B businesses. <strong>THRON offers an integrated approach<\/strong> to material management, combining advanced solutions such as <strong>THRON B2B Area<\/strong> and <strong>Dynamic Print Publishing<\/strong>.<\/p>\n\n\n\n<p><strong>Dynamic Print Publishing is designed to simplify the creation of catalogs, brochures and flyers<\/strong>, reducing cost and complexity. With centralized and automated management, materials are always up-to-date and ready for every channel. This solution <strong>unifies printed and digital processes, improving business productivity and ensuring maximum efficiency and consistency.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2024\/10\/DynamicPrintPublishing_Web2Print_img.webp\" alt=\"\" class=\"wp-image-16712\" style=\"width:600px\" srcset=\"https:\/\/www.thron.com\/wp-content\/uploads\/2024\/10\/DynamicPrintPublishing_Web2Print_img.webp 2000w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/10\/DynamicPrintPublishing_Web2Print_img-650x650.webp 650w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/10\/DynamicPrintPublishing_Web2Print_img-1290x1290.webp 1290w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/10\/DynamicPrintPublishing_Web2Print_img-150x150.webp 150w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/10\/DynamicPrintPublishing_Web2Print_img-768x768.webp 768w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/10\/DynamicPrintPublishing_Web2Print_img-1536x1536.webp 1536w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/10\/DynamicPrintPublishing_Web2Print_img-350x350.webp 350w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p>Among its main features is <strong>Cloud2Print<\/strong>, an advanced solution that allows companies to generate up-to-date and customized materials without manual intervention. Cloud2Print, <strong>perfectly integrated into the B2B Area<\/strong>, allows you to generate product sheets, brochures and technical documents in real time, while maintaining control over the information and its accuracy. With this feature, you can <strong>handle high volumes of requests without compromising the accuracy and reliability of your data<\/strong>.<\/p>\n\n\n\n<p>No more downloading existing materials, editing them one by one, saving new versions, and finally sharing them with partners via fragmented systems. Finally, <strong>materials can be downloaded in a variety of formats<\/strong>, such as PDF, CSV, and many other types, <strong>providing flexibility for any specific business or market need<\/strong>.<\/p>\n\n\n\n<p><strong>The integration with the THRON B2B Area<\/strong> further enhances these benefits, allowing updated materials to be distributed through areas reserved for partners. This combined approach <strong>eliminates the risk of misalignments and improves collaboration with partners<\/strong>, simplifying every step of the process: <strong>from material creationto sharing<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1627\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/THRONX_B2Barea_download-scaled.webp\" alt=\"\" class=\"wp-image-17723\" style=\"width:700px\" srcset=\"https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/THRONX_B2Barea_download-scaled.webp 2560w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/THRONX_B2Barea_download-650x413.webp 650w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/THRONX_B2Barea_download-1290x820.webp 1290w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/THRONX_B2Barea_download-768x488.webp 768w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/THRONX_B2Barea_download-1536x976.webp 1536w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/THRONX_B2Barea_download-2048x1301.webp 2048w, https:\/\/www.thron.com\/wp-content\/uploads\/2024\/12\/THRONX_B2Barea_download-350x222.webp 350w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/www.thron.com\/en\/platform\/dynamic-print-publishing\/#:~:text=Datasheets-,THRON%20DYNAMIC%20PRINT%20PUBLISHING,Cloud2Print,-Automate%2C%20customise%20and\">Discover Cloud2Print&#8217;s potential<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover THRON B2B Area, the B2B portal that simplifies content management: materials that are always up-to-date, personalised and accessible in one click. Improve efficiency, increase brand consistency and automate every operational step.<\/p>\n","protected":false},"author":10,"featured_media":17722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[48],"class_list":["post-17716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-b2b-portal"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/17716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/comments?post=17716"}],"version-history":[{"count":7,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/17716\/revisions"}],"predecessor-version":[{"id":17810,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/17716\/revisions\/17810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/media\/17722"}],"wp:attachment":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/media?parent=17716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/categories?post=17716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/tags?post=17716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}