{"id":17938,"date":"2025-02-13T13:23:43","date_gmt":"2025-02-13T12:23:43","guid":{"rendered":"https:\/\/www.thron.com\/?p=17938"},"modified":"2025-02-13T17:02:15","modified_gmt":"2025-02-13T16:02:15","slug":"ai-furniture-design","status":"publish","type":"post","link":"https:\/\/www.thron.com\/en\/blog\/product\/ai-furniture-design\/","title":{"rendered":"From Concept to Product Experience: AI for Furniture Design\u00a0"},"content":{"rendered":"\n<p>Every design object has a story &#8211; an idea that takes shape and becomes something tangible. &nbsp;<br>Telling this story and revealing the concept behind a piece, even when it can\u2019t be physically touched, is the real challenge for brands and companies in the furniture design industry.&nbsp;<br>&nbsp;<br><strong>Conveying the product experience<\/strong>, from the designer\u2019s brief to the final sales channels\u2014both physical and digital &#8211; <strong>requires a visually compelling and immersive narrative<\/strong>. It must guide customers\u2019 journeys while enhancing the creativity and craftsmanship of designers and architects.&nbsp;<br>&nbsp;<br><strong>Managing, distributing, and updating product information and content<\/strong> (such as images, catalogs, videos, and marketing materials) quickly and effortlessly is crucial to ensuring that no detail is lost, and every product experience remains memorable. However, for many brands &#8211; perhaps yours too &#8211; these processes translate into <strong>hours upon hours of manual work<\/strong>.&nbsp;<br>&nbsp;<br>In this article, we\u2019ll explore <strong>how Artificial Intelligence can help you automate the creation and generation of product sheets in the furniture and design industry<\/strong>, ensure instant catalog updates across all channels, and eliminate tedious manual tasks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>Automating Product Sheet Creation in Furniture Design: More Creativity, Less Manual Work with AI SaaS&nbsp;<\/strong><\/strong><\/strong><\/strong>&nbsp;<\/h2>\n\n\n\n<p>A product experience worthy of a design brand demands always up-to-date product sheets, high-quality images, and consistent content across every channel &#8211; from websites to marketplaces, from digital catalogs to sales materials.&nbsp;<br>&nbsp;<br>Yet, many furniture design brands still rely on disconnected tools that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><strong><strong>Fragment data and assets<\/strong><\/strong><\/strong><\/li>\n\n\n\n<li><strong><strong><strong>Require excessive manual modifications across multiple channels<\/strong><\/strong><\/strong><\/li>\n\n\n\n<li><strong><strong><strong>Cause delays in catalog updates<\/strong>.<\/strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Systems that should optimize workflows often create additional inefficiencies, slowing down go-to-market strategies and making it harder to deliver a seamless, unified experience across all channels.<\/p>\n\n\n\n<p>But there are tools that can come to your aid, like a <strong>platform that combines digital assets and products into a single workflow, enhanced by automation and AI<\/strong>, to fluidify processes and automatically generate the information you need for each channel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>From Design Product to Product Experience: Product Sheets for Every Channel in 3 Steps with THRON AI&nbsp;<\/strong><\/strong> <\/strong><\/strong><\/h2>\n\n\n\n<p>With just three simple steps, <strong>you can automate product sheet generation, ensuring real-time catalog updates across all platforms<\/strong> &#8211; both online and offline &#8211; without bottlenecks.&nbsp;<\/p>\n\n\n\n<p><strong>1. Automate Creation and Approval Processes<\/strong><\/p>\n\n\n\n<p>With a workflow tool that allows you to design custom work processes and automate content approval, your marketing team and creatives can quickly manage the creation phase of your digital assets, making them instantly available to product teams within the platform.\u00a0<br>\u00a0<br><em>With <\/em><strong><em><a href=\"https:\/\/www.thron.com\/en\/platform\/workflow\/\">THRON<\/a><\/em><\/strong><em>, you can design workflows in just a few clicks and seamlessly involve colleagues in the creative and approval process. This also <\/em><strong><em>simplifies content sharing from architects and designers<\/em><\/strong><em>, accelerating the creation of dedicated website sections for brand projects and immersive product experiences. The solution enables fully asynchronous workflows between teams, <\/em><strong><em>ensuring that once content is approved, it is immediately ready for product sheet enrichment<\/em><\/strong><em>.<\/em>\u00a0<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1456\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-workflow-1.webp\" alt=\"\" class=\"wp-image-18004\" style=\"width:800px\" srcset=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-workflow-1.webp 1920w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-workflow-1-650x493.webp 650w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-workflow-1-1290x978.webp 1290w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-workflow-1-768x582.webp 768w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-workflow-1-1536x1165.webp 1536w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-workflow-1-350x265.webp 350w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Workflow<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2. <strong>Automatically Assign Content to Products and Customize Per Channel<\/strong><\/strong><\/p>\n\n\n\n<p>Automation and custom rules also assist those responsible for creating, organizing, and enriching product sheets for various channels. With these features, teams can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>automatically associate content with each product&nbsp;<\/li>\n\n\n\n<li>create dedicated content galleries for every distribution channel, from the website and B2B portals to marketplaces and print catalogs, ensuring brand consistency across all touchpoints.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>Thanks to <\/em><strong><em>personalized <a href=\"https:\/\/www.thron.com\/en\/platform\/workflow\/\">automation <\/a>and AI-powered features, THRON<\/em><\/strong><em> enables you to not only <\/em><strong><em>quickly link content to the appropriate products<\/em><\/strong><em> but also <\/em><strong><em>customize product sheet content according to the publishing channel<\/em><\/strong><em>. You can create dedicated galleries for each touchpoint while saving hours of manual work, making product publication truly instantaneous across all platforms.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>3. Generate and Translate Product Information Automatically with AI<\/strong><\/p>\n\n\n\n<p>Artificial Intelligence also helps make product sheets more complete and richer in detail. Features such as generative AI allow teams to save valuable time when filling in information and writing descriptions, with the ability to review the final output before publishing.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-PIMAI-2.webp\" alt=\"\" class=\"wp-image-18002\" style=\"width:800px\" srcset=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-PIMAI-2.webp 1920w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-PIMAI-2-650x650.webp 650w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-PIMAI-2-1290x1290.webp 1290w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-PIMAI-2-150x150.webp 150w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-PIMAI-2-768x768.webp 768w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-PIMAI-2-1536x1536.webp 1536w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-PIMAI-2-350x350.webp 350w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em><em>To speed up and improve product sheet enrichment while saving hours of work, you can leverage <\/em><strong><em>THRON\u2019s <a href=\"https:\/\/www.thron.com\/en\/platform\/thron-ai\/\">generative AI<\/a> capabilities<\/em><\/strong><em>. It enables <\/em><strong><em>automatic title and description generation<\/em><\/strong><em> based on predefined product characteristics, allowing for quick review before publishing. THRON\u2019s AI also translates descriptions for different markets, further reducing the time required for catalog localization.<\/em><\/em>\u00a0<\/p>\n\n\n\n<p>By following these three simple steps, you can integrate products and content into a single AI-enhanced workflow, reduce production and publishing times, and deliver product experiences that truly reflect your brand\u2019s value.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong>Creating Immersive Design Experiences While Cutting Work Time by 70%: Lago\u2019s Case Study<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>What\u2019s the next step? Those who design furniture and decorative objects know that standing out means <strong>building connections through immersive product experiences that inspire website visitors<\/strong>. At the same time, they need to <strong>streamline and accelerate publishing<\/strong> on marketplaces, catalog layout updates, and the sharing of marketing materials with the sales force.<\/p>\n\n\n\n<p>Every stakeholder involved in a design object, from its creator to the final buyer, deserves a tailored experience that sparks inspiration.&nbsp;<\/p>\n\n\n\n<p><strong>Lago<\/strong>, for example, successfully unified products and content into a <strong>single automated workflow<\/strong>, enabling them to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>guide customers in discovering their next design furniture piece through <strong>an \u201cInspiration\u201d section, which takes users through environments, products, and compositions<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>highlight the work of its partners and strengthen the global presence of the Lago brand. <strong>Their &#8220;Contract&#8221; section<\/strong> showcases the brand\u2019s key projects, <strong>enhancing not only the company\u2019s products and content but also its collaborations with international architects and designers<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>offer users <strong>an advanced Product Configurator, powered by THRON<\/strong>, allowing them to customize Lago products in any combination of colors, materials, and finishes &#8211; in just a few clicks and at maximum resolution.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Thanks to this approach, Lago <strong>enhanced its product experience while cutting content update times by 70%<\/strong>, significantly streamlining workflows and centralizing content publication across all channels. The company <strong>reduced its multimedia assets from<\/strong> <strong>40,000 to just 10,000<\/strong>, ensuring a more efficient and agile content management system.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover is-style-arrotondato\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" class=\"wp-block-cover__image-background wp-image-6350\" alt=\"\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2023\/08\/LAGO-design_thumbnail.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/www.thron.com\/wp-content\/uploads\/2023\/08\/LAGO-design_thumbnail.webp 1000w, https:\/\/www.thron.com\/wp-content\/uploads\/2023\/08\/LAGO-design_thumbnail-650x366.webp 650w, https:\/\/www.thron.com\/wp-content\/uploads\/2023\/08\/LAGO-design_thumbnail-768x432.webp 768w, https:\/\/www.thron.com\/wp-content\/uploads\/2023\/08\/LAGO-design_thumbnail-350x197.webp 350w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-style-default has-white-color has-text-color is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-orange-thron-color has-text-color has-link-color wp-elements-89318feeef41abd5166929d6d017f307\"><strong>SUCCESS CASE<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color has-x-large-font-size wp-elements-895be2e4cccef49ff798f2aaef33da68\"><strong>Digital Transformation to serve design <\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.thron.com\/en\/customers\/lago\/\">Read the Lago Case Study<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong>Product Sheets, Marketplaces, and B2B Portals: How Furniture Design Brands Streamline Workflows with AI and Integrated Solutions&nbsp;<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Delivering an outstanding experience is crucial in furniture design, but <strong>simplifying workflows is just as important<\/strong> to accelerating catalog publishing. A <strong>unified content and product workflow<\/strong>, fully asynchronous across teams and powered by AI, ensures that brands can \u201cpush the button\u201d once and instantly publish across every touchpoint &#8211; <strong>saving hours of manual work<\/strong>.<\/p>\n\n\n\n<p>Even more so when this workflow is paired with <strong>natively integrated solutions<\/strong>, designed for seamless communication and efficiency, enabling brands to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>automatically generate, create, and <a href=\"https:\/\/www.thron.com\/en\/platform\/dynamic-print-publishing\/\">format catalogs<\/a>, brochures, and product sheets<\/strong> while maintaining high quality and saving valuable time for designers and creatives<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>build dedicated portals and <a href=\"https:\/\/www.thron.com\/en\/platform\/b2b-area\/\">private areas<\/a><\/strong> <strong>to streamline<\/strong> <strong>B2B communication<\/strong> and ensure brand consistency. Distributors and retailers will always have access to <strong>up-to-date materials<\/strong> tailored to their market or target audience<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.thron.com\/it\/platform\/ai-mediaboost\/\">automatically update<\/a> online catalogs across all digital sales channels (with a single click)<\/strong> and customize product sheets for each platform. AI-powered tools dynamically optimize images and videos to meet the specific requirements of marketplaces and e-commerce platforms, automatically translating product titles and descriptions while localizing product attributes for different markets.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-B2Barea-Catalogo-1.webp\" alt=\"\" class=\"wp-image-18000\" style=\"width:800px\" srcset=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-B2Barea-Catalogo-1.webp 1920w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-B2Barea-Catalogo-1-650x650.webp 650w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-B2Barea-Catalogo-1-1290x1290.webp 1290w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-B2Barea-Catalogo-1-150x150.webp 150w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-B2Barea-Catalogo-1-768x768.webp 768w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-B2Barea-Catalogo-1-1536x1536.webp 1536w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/02\/Articolo-46-AIperDesign-B2Barea-Catalogo-1-350x350.webp 350w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>By leveraging unified, automated workflows and AI-powered functionalities, brands like Lago, Arper, Alias Design, Scavolini, and Performance in Lighting have created <strong>seamless product experiences<\/strong>, saved <strong>countless hours of work<\/strong>, and accelerated the publication of catalogs and new collections &#8211; boosting both creativity and performance.<\/p>\n\n\n\n<p><strong>A Few Success Stories:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alias Design<\/strong>, an Italian brand renowned for designing and developing premium seating, turned to THRON to <strong>automate the generation of all its marketing materials, product catalogs, and technical sheets for clients and partners<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Arper<\/strong>, a globally recognized Italian design brand, <strong>chose THRON to enhance communication with partners and buyers through a B2B portal<\/strong>. Seamlessly integrated into their website experience, this portal provides always up-to-date materials, including product documentation, technical sheets, and collection catalogs in real-time.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Want to see how <strong>THRON can help automate your product sheets and elevate your design brand\u2019s experience across all channels?<\/strong> <\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.thron.com\/en\/demo\/\">Book a demo<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to automate product sheet creation and content in furniture design with THRON\u2019s AI SaaS: speed, consistency, and engaging experiences<\/p>\n","protected":false},"author":10,"featured_media":18013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[50],"class_list":["post-17938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-portale-b2b-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/17938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/comments?post=17938"}],"version-history":[{"count":16,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/17938\/revisions"}],"predecessor-version":[{"id":18035,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/17938\/revisions\/18035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/media\/18013"}],"wp:attachment":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/media?parent=17938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/categories?post=17938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/tags?post=17938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}