{"id":20517,"date":"2025-10-27T09:24:30","date_gmt":"2025-10-27T08:24:30","guid":{"rendered":"https:\/\/www.thron.com\/?p=20517"},"modified":"2026-09-30T12:44:25","modified_gmt":"2026-09-30T10:44:25","slug":"digital-product-passport","status":"publish","type":"post","link":"https:\/\/www.thron.com\/en\/blog\/insights\/digital-product-passport\/","title":{"rendered":"Digital Product Passport: what changes for eCommerce teams"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <em>Digital Product Passport<\/em> (DPP) is a &#8220;digital dossier&#8221; that is about to change how companies <strong>collect, govern, and distribute product data<\/strong>. It was created within the framework of the new <a href=\"https:\/\/commission.europa.eu\/energy-climate-change-environment\/standards-tools-and-labels\/products-labelling-rules-and-requirements\/ecodesign-sustainable-products-regulation_en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>EU Regulation on Ecodesign<\/strong><\/a> (ESPR) and becomes mandatory <strong>sector by sector<\/strong>: for <strong>batteries<\/strong> through a dedicated regulation, for other products through <em>delegated acts<\/em> of the European Commission, with <a href=\"https:\/\/single-market-economy.ec.europa.eu\/single-market\/digital-product-passport_en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>steel<\/strong> and <strong>textiles<\/strong> among the first on the calendar<\/a>. In this article, you&#8217;ll discover in detail what it is, who it affects, and how to best prepare for it.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#Calendario-e-scadenze-applicative-dell-EU-AI-Act\">Digital Product Passport: simple definition<\/a><\/li><li class=\"\"><a href=\"#etichettare-i-contenuti-generati-dallintelligenza-artificiale\">Why it impacts eCommerce teams (and others)<\/a><\/li><li class=\"\"><a href=\"#thron-per-l-accessibilita\">Key DPP requirements: identifiers, datasets, access<\/a><\/li><li class=\"\"><a href=\"#i-vantaggi-per-l-eaa-di-ununica-soluzione-ai-saa-s\">Timeline and essential European regulatory framework<\/a><\/li><li class=\"\"><a href=\"#i-vantaggi-per-l-eaa-di-ununica-soluzione-ai-saa-s-1\">Affected sectors: where and how the DPP applies<\/a><\/li><li class=\"\"><a href=\"#i-vantaggi-per-l-eaa-di-ununica-soluzione-ai-saa-s-1-1\">Fashion focus: why textiles are among the first and what changes<\/a><\/li><li class=\"\"><a href=\"#dai-dati-interni-al-passaporto-come-mettersi-in-condizione\">From internal data to passport: how to get ready<\/a><\/li><li class=\"\"><a href=\"#u\">How to organize in preparation for the Digital Product Passport<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 id=\"Calendario-e-scadenze-applicative-dell-EU-AI-Act\" class=\"wp-block-heading\"><strong><strong><strong>Digital Product Passport: simple definition<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Digital Product Passport<\/strong> is a <strong>structured collection of data<\/strong> associated with each individual product, with <strong>predefined purpose and access rights<\/strong>, linked to a <strong>unique identifier<\/strong> accessible through an <strong>electronic carrier<\/strong> (such as a QR code on packaging) that exposes a controlled set of data on <strong>origin, repairability, use, composition, and end of life<\/strong>. Designed to <strong>protect consumers and the environment<\/strong>, it counts among its European reference projects <a href=\"https:\/\/cirpassproject.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CIRPASS<\/strong><\/a>, an EU-funded initiative that ended in March 2024 and continued as CIRPASS-2, which laid the groundwork for harmonizing structure and data access rights throughout the life cycle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"515\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/DPP-cose-1-1290x515.webp\" alt=\"Bubble with the word &quot;product&quot; in the middle, surrounded by rectangles indicating the data that characterizes it. An arrow points to a QR code with the indication &quot;ID&quot; standing for &quot;identifier&quot;.\" class=\"wp-image-20536\" srcset=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/DPP-cose-1-1290x515.webp 1290w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/DPP-cose-1-650x260.webp 650w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/DPP-cose-1-768x307.webp 768w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/DPP-cose-1-1536x613.webp 1536w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/DPP-cose-1-2048x818.webp 2048w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/DPP-cose-1-350x140.webp 350w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/figure>\n\n\n\n<h2 id=\"etichettare-i-contenuti-generati-dallintelligenza-artificiale\" class=\"wp-block-heading\">Why it impacts eCommerce teams (and others)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For those who manage <strong>catalogs, product sheets, and product enrichment<\/strong>, the Digital Product Passport brings <strong>product data<\/strong> to a new level of <strong>quality, consistency, and traceability<\/strong>. A &#8220;good product sheet&#8221; is no longer enough: it will be necessary to create and maintain a <strong>consistent data model<\/strong>, govern <strong>versions and sources<\/strong>, track <strong>origin and transformations<\/strong> (materials, components, suppliers), and distribute portions of information to <strong>different audiences<\/strong> (from consumers to authorities or recyclers). In other words, the DPP makes strategic what is often perceived as &#8220;just&#8221; operational: <strong>data governance<\/strong> and <strong>integration<\/strong> between eCommerce systems, content management, and supply chain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But DPP is not just online: the <em>physical data carrier<\/em> (e.g. QR code) applied to the product or packaging enables consultation <strong>in-store<\/strong>, at the <strong>service counter <\/strong>and <strong>after-sales<\/strong>. For retailers, this means managing <strong>returns<\/strong>, <strong>recalls <\/strong>and <strong>repairs <\/strong>with verifiable data on individual items, accessible to authorised staff and customers.<\/p>\n\n\n\n<h2 id=\"thron-per-l-accessibilita\" class=\"wp-block-heading\"><strong>Key DPP requirements: identifiers, datasets, access<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1290\" height=\"495\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/3-pilastri-1-1290x495.webp\" alt=\"Three pillars: unique identifier, shareable and structured dataset, open standard. Each enclosed in three dark blue bubbles, crossed by two waves, one orange and one dark blue.\" class=\"wp-image-20538\" srcset=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/3-pilastri-1-1290x495.webp 1290w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/3-pilastri-1-650x249.webp 650w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/3-pilastri-1-768x295.webp 768w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/3-pilastri-1-1536x589.webp 1536w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/3-pilastri-1-2048x786.webp 2048w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/3-pilastri-1-350x134.webp 350w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Three pillars are already clear:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Unique product identifier<\/strong>, resolved through an electronic carrier such as a <strong>QR code<\/strong>. In practice, the consumer scans the code on the packaging and accesses a dedicated <strong>web page<\/strong> where they can <strong>verify authenticity<\/strong>, <strong>materials<\/strong>, <strong>origin<\/strong>, and all other information related to that <strong>specific product<\/strong>. In the case of <strong>batteries<\/strong>, EU regulation requires access to the <em>battery passport<\/em> precisely through this method, linking the QR code to a <strong>unique identifier<\/strong>. For these batteries the obligation applies from February 18, 2027, as stated by the <a href=\"https:\/\/single-market-economy.ec.europa.eu\/single-market\/digital-product-passport_en\" target=\"_blank\" rel=\"noreferrer noopener\">European Commission<\/a>.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Structured and shareable datasets<\/strong>: the precise content will be defined <strong>by sector<\/strong> through delegated acts, but will typically cover attributes of <strong>sustainability<\/strong>, <strong>composition\/materials<\/strong>, <strong>repairability<\/strong>, <strong>origin<\/strong>, <strong>instructions<\/strong>, and <strong>compliance documents<\/strong>.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Compatibility between systems and access levels<\/strong> will require the use of <strong>open standards<\/strong> for identification and data exchange. The consumer must be able to trace their product through verified channels, whether it&#8217;s the brand&#8217;s proprietary portals, third-party service providers (with a <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1781\/oj\/eng\" target=\"_blank\" rel=\"noreferrer noopener\">backup copy held by an independent third party<\/a>), or standardized systems such as <strong><a href=\"https:\/\/www.gs1us.org\/industries-and-insights\/standards\/gs1-digital-link\" target=\"_blank\" rel=\"noopener\">GS1 Digital Link<\/a><\/strong>. The regulation leaves the technology open: <a href=\"https:\/\/support.gs1.org\/support\/solutions\/articles\/43000758748-according-to-the-ecodesign-for-sustainable-products-regulation-espr-which-of-the-gs1-data-carriers\" target=\"_blank\" rel=\"noreferrer noopener\">all data carriers compliant with international ISO standards<\/a> are accepted, and GS1 Digital Link is an example rather than a requirement.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Much of this information therefore <strong>already exists<\/strong>: product registries, bills of materials, manuals, compliance certificates. The real difference lies in <strong>centralizing, normalizing, and governing them<\/strong> to expose them with <strong>quality and control<\/strong> when necessary.<\/p>\n\n\n\n<h2 id=\"i-vantaggi-per-l-eaa-di-ununica-soluzione-ai-saa-s\" class=\"wp-block-heading\"><strong><strong><strong><strong>Timeline and essential European regulatory framework<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Digital Product Passport is a framework provided by the <strong>Ecodesign for Sustainable Products Regulation<\/strong> (<a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1781\/oj\/eng\" target=\"_blank\" rel=\"noreferrer noopener\">EU Regulation 2024\/1781<\/a>):<strong> <\/strong>the European Commission will establish <strong>ecodesign and information requirements<\/strong> for product groups through <strong>delegated acts<\/strong>, and the DPP will be the tool to <strong>archive and<\/strong> share this data along the value chain. Delegated acts apply <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1781\/oj\/eng\" target=\"_blank\" rel=\"noreferrer noopener\">no earlier than 18 months after their entry into force<\/a>, giving companies time to adapt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1290\" height=\"587\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/EU-ecodesign-1290x587.webp\" alt=\"Outline of the European Union, next to which are three floating icons: recycling, a globe, and a hand holding a small plant.\" class=\"wp-image-20528\" srcset=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/EU-ecodesign-1290x587.webp 1290w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/EU-ecodesign-650x296.webp 650w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/EU-ecodesign-768x350.webp 768w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/EU-ecodesign-1536x699.webp 1536w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/EU-ecodesign-2048x932.webp 2048w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/EU-ecodesign-350x159.webp 350w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">One initial area is already regulated: with <strong>Regulation (EU) 2023\/1542<\/strong> on <strong>batteries and waste batteries<\/strong>, the <a href=\"https:\/\/eur-lex.europa.eu\/EN\/legal-content\/summary\/sustainability-rules-for-batteries-and-waste-batteries.html\" target=\"_blank\" rel=\"noreferrer noopener\"><em>battery passport<\/em><\/a> will be <a href=\"https:\/\/single-market-economy.ec.europa.eu\/single-market\/digital-product-passport_en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>mandatory from February 18, 2027<\/strong><\/a> for electric vehicle batteries, light means of transport batteries, and industrial batteries above 2 kWh, <strong>accessible via QR code<\/strong>. Until that date, no DPP is yet in application.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For other sectors, the Commission has adopted, <a href=\"https:\/\/transition-pathways.europa.eu\/news\/european-commission-launches-2025-2030-plan-advance-circular-and-energy-efficient-products\" target=\"_blank\" rel=\"noreferrer noopener\">in April 2025<\/a>, the <a href=\"https:\/\/green-forum.ec.europa.eu\/news\/2025-2030-working-plan-2025-07-11_en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Working Plan 2025-2030<\/strong><\/a> which <strong>prioritizes<\/strong> final and intermediate products: <strong>manufacturing and metals<\/strong> (iron\/steel, aluminum), <strong>furniture and mattresses<\/strong>, <strong>electronics<\/strong>, <strong>tires<\/strong>, and <strong>textiles\/apparel<\/strong>. The plan covers five years, with a <a href=\"https:\/\/green-forum.ec.europa.eu\/implementing-ecodesign-sustainable-products-regulation_en\" target=\"_blank\" rel=\"noreferrer noopener\">review planned for 2028<\/a>, and <a href=\"https:\/\/environment.ec.europa.eu\/document\/download\/5f7ff5e2-ebe9-4bd4-a139-db881bd6398f_en?filename=FAQ-UPDATE-4th-Iteration_clean.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">sets these indicative dates for delegated acts: steel in 2026; tires, aluminum, and textiles in 2027; furniture in 2028; and mattresses in 2029<\/a>. Electronics (ICT) falls instead under the plan\u2019s horizontal measures, with timing <a href=\"https:\/\/single-market-economy.ec.europa.eu\/single-market\/digital-product-passport_en\" target=\"_blank\" rel=\"noreferrer noopener\">indicatively from 2029<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>September 2026 update.<\/strong> The picture has become more concrete. Since July 20, 2026, the <a href=\"https:\/\/single-market-economy.ec.europa.eu\/news\/digital-product-passport-registry-now-live-2026-07-20_en\" target=\"_blank\" rel=\"noreferrer noopener\">European Digital Product Passport registry<\/a> has been operational, where economic operators register the unique identifiers and registration data of passports. <a href=\"https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2026\/1736\/oj\/eng\" target=\"_blank\" rel=\"noreferrer noopener\">Commission Implementing Decision (EU) 2026\/1736 of July 14, 2026<\/a> also identifies the harmonized standards dedicated to DPPs. Sector-specific pieces are still to come: according to <a href=\"https:\/\/www.norruva.org\/blog\/eu-product-regulation-briefing-september-2026\" target=\"_blank\" rel=\"noreferrer noopener\">industry regulatory monitoring<\/a>, at the end of August 2026 no ESPR delegated act had yet been adopted, with the one on steel expected in the fourth quarter of 2026, and according to <a href=\"https:\/\/eudigitalproductpassport.org\/updates\/battery-passport-access-rights-implementing-act-delay\" target=\"_blank\" rel=\"noreferrer noopener\">updates on the battery passport<\/a>, the implementing act on data access rights, planned for August 2026, is delayed, while the date of February 18, 2027 remains unchanged.<\/p>\n\n\n\n<h2 id=\"i-vantaggi-per-l-eaa-di-ununica-soluzione-ai-saa-s-1\" class=\"wp-block-heading\"><strong><strong><strong><strong><strong>Affected sectors: where and how the DPP applies<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"292\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/5-settori-1290x292.webp\" alt=\"Five icons representing five sectors: factory for manufacturing, wardrobe for furniture, electrical plug for electronics, tire for tires, garment for fashion.\" class=\"wp-image-20540\" srcset=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/5-settori-1290x292.webp 1290w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/5-settori-650x147.webp 650w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/5-settori-768x174.webp 768w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/5-settori-1536x348.webp 1536w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/5-settori-2048x464.webp 2048w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/5-settori-350x79.webp 350w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manufacturing and intermediate products (metals)<\/strong><br>For iron\/steel and aluminum, the DPP aims to track <strong>composition, origin, recycled content, and certifications<\/strong> along the supply chain, with benefits for <strong>machinery, components, and semi-finished products<\/strong> that inherit that information. Practical implications: properly map the <strong>bill of materials<\/strong>, link <strong>certificates<\/strong>, and manage <strong>versions<\/strong> by batch and supplier.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Furniture and mattresses<\/strong><br>The focus is on <strong>materials, substances, disassembly<\/strong>, and reuse indications. For those managing catalogs, this means enriching <strong>material and composition<\/strong> attributes and linking <strong>compliance documents<\/strong> that will be referenced by the Digital Product Passport.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Electronics<\/strong><br>Passports will enable <strong>repairability and recycling<\/strong>: expected data, to be confirmed by the <a href=\"https:\/\/environment.ec.europa.eu\/document\/download\/5f7ff5e2-ebe9-4bd4-a139-db881bd6398f_en?filename=FAQ-UPDATE-4th-Iteration_clean.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">future horizontal measures<\/a>, include spare part codes, manuals, firmware, components, and substances.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tires<\/strong><br>Requirements still being defined, with likely topics such as <strong>wear resistance, microplastics, usage performance<\/strong>, and <strong>end-of-life recovery<\/strong>: the Digital Product Passport links <strong>regulatory labeling<\/strong> and circularity data, with benefits for spare parts and after-sales.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"i-vantaggi-per-l-eaa-di-ununica-soluzione-ai-saa-s-1-1\" class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong>Fashion focus: why textiles are among the first and what changes<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>textiles\/apparel<\/strong> sector is among the <strong>first final products<\/strong> in the Working Plan table, with <strong>indicative adoption of the delegated act in 2027<\/strong> (<a href=\"https:\/\/single-market-economy.ec.europa.eu\/single-market\/digital-product-passport\/textile-apparel_en\" target=\"_blank\" rel=\"noreferrer noopener\">fourth quarter of 2027 according to the Commission<\/a>); application will follow no earlier than 18 months later, so <a href=\"https:\/\/dpp-tool.com\/en\/blog\/espr-delegated-acts\/\" target=\"_blank\" rel=\"noreferrer noopener\">around 2029<\/a>. Its potential to improve <strong>product durability<\/strong>, <strong>material use efficiency<\/strong>, and <strong>environmental impact<\/strong> makes it a priority. A <a href=\"https:\/\/www.europarl.europa.eu\/stoa\/en\/document\/EPRS_STU(2024)757808\" target=\"_blank\" rel=\"noreferrer noopener\">study by the <strong>European Parliament Research Service (EPRS)<\/strong> on textiles<\/a> highlights the need for a <strong>data structure with differentiated access<\/strong> (public\/restricted) along the supply chain, from fiber sourcing to recycling. The <a href=\"https:\/\/susproc.jrc.ec.europa.eu\/product-bureau\/sites\/default\/files\/2026-05\/Textiles_DPP_20260513.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">study by the Commission\u2019s Joint Research Centre (JRC) on DPP content for apparel<\/a> likewise proposes visibility differentiated by role: the public, market surveillance authorities, economic operators, and those who repair or recycle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For <strong>fashion eCommerce teams<\/strong>, the practical impact is threefold:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manage composition and origin<\/strong> of materials <strong>by variant<\/strong> (color\/size) and, when required, <strong>by batch\/supplier<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Link the physical product to digital with <strong>QR codes on tags or packaging<\/strong>, pointing to the <strong>authoritative source<\/strong> of the passport.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Separate views<\/strong>: some information must be <strong>public<\/strong> (e.g., care\/washing instructions), others <strong>restricted<\/strong> to operators or authorities (e.g., substance certifications).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Note: <strong>footwear<\/strong> is not included in the first textile wave; the Commission has scheduled a <a href=\"https:\/\/environment.ec.europa.eu\/document\/download\/5f7ff5e2-ebe9-4bd4-a139-db881bd6398f_en?filename=FAQ-UPDATE-4th-Iteration_clean.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>dedicated study<\/strong><\/a> to evaluate its inclusion, to be completed by the end of 2027 (the study will also examine the modulation of extended producer responsibility fees). Footwear is already affected by another rule, however: since July 19, 2026, large companies must <a href=\"https:\/\/environment.ec.europa.eu\/news\/new-eu-rules-stop-destruction-unsold-clothes-and-shoes-2026-02-09_en\" target=\"_blank\" rel=\"noreferrer noopener\">avoid destroying unsold clothing, accessories, and footwear<\/a>, with transparency obligations on the volumes discarded.<\/p>\n\n\n\n<h2 id=\"dai-dati-interni-al-passaporto-come-mettersi-in-condizione\" class=\"wp-block-heading\"><strong>From internal data to passport: how to get ready<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The starting point is <strong>organizational<\/strong>. For each attribute, you must define <strong>who owns it<\/strong> (owner), <strong>where it comes from<\/strong> (supplier, quality department, management systems), <strong>how it is approved<\/strong>, and <strong>how frequently<\/strong> it is updated. <strong>Visibility classes<\/strong> (public, operators, authorities) and <strong>versions<\/strong> must be designed to track changes without losing the <strong>data history<\/strong>. Finally, you must prepare the link between the <strong>physical carrier<\/strong> (QR, RFID) and the <strong>authoritative online source<\/strong> using open standards (e.g., <a href=\"https:\/\/www.gs1.org\/standards\/gs1-digital-link\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>GS1 Digital Link<\/strong><\/a>) that turn the code into a <strong>link to data<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"360\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/QR-1290x360.webp\" alt=\"A process: through a QR code you land on a link that identifies the product characteristics, in this case represented by the icon of a white short-sleeved shirt.\" class=\"wp-image-20532\" srcset=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/QR-1290x360.webp 1290w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/QR-650x181.webp 650w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/QR-768x214.webp 768w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/QR-1536x428.webp 1536w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/QR-2048x571.webp 2048w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/QR-350x98.webp 350w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/figure>\n\n\n\n<h2 id=\"u\" class=\"wp-block-heading\"><strong>How to organize in preparation for the Digital Product Passport<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Digital Product Passport does not reward the quantity of data, but the quality. It feeds on a variety of heterogeneous information: <strong>descriptive data<\/strong>, <strong>technical composition data<\/strong>, <strong>origin information<\/strong>, <strong>indications on durability\/end of life<\/strong>, and <strong>descriptive digital assets<\/strong> (images, manuals, labels). These elements typically come from multiple and fragmented sources: from <strong>PIM<\/strong> systems for registries and attributes, <strong>ERP\/PLM<\/strong> or directly from <strong>manufacturers\/suppliers<\/strong> for composition, origin, and end of life, and from <strong>marketing<\/strong> for editorial and visual content. The challenge lies in harmonizing this variety of data into a structured format that ensures consistency and accessibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>THRON Platform<\/strong> serves as an <strong>accelerator of standardization and governance: a single source<\/strong> to manage <strong>reliable, contextualized, and governed data<\/strong>, publishing it selectively to different channels and stakeholders. The software, powered by artificial intelligence, <strong>collects<\/strong> and <strong>standardizes<\/strong> all information from various sources into a <strong>coherent model<\/strong>, maintaining the <strong>origin and responsibility<\/strong> of each data point. The information is then <strong>associated<\/strong> with related digital assets, <strong>making it available<\/strong> in a controlled manner for different <strong>markets, channels, and use cases<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"717\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/dpp-1290x717.webp\" alt=\"Illustration showing a circular graph and various digital icons connected to a blue box with the text &quot;Digital Product Passport&quot;.\" class=\"wp-image-20568\" srcset=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/dpp-1290x717.webp 1290w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/dpp-650x361.webp 650w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/dpp-768x427.webp 768w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/dpp-1536x854.webp 1536w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/dpp-2048x1138.webp 2048w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/dpp-350x195.webp 350w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The benefit is twofold: <strong>internal quality control<\/strong> (reliable, up-to-date, verifiable data, with modification history) and <strong>near real-time information to consumers<\/strong> and other stakeholders (from retailers to after-sales partners), without duplications or inconsistencies across countries, languages, and channels. The result for eCommerce, product, quality, sustainability, and legal teams is faster and smoother <strong>DPP readiness<\/strong>.<\/p>\n\n\n\n<h2 id=\"i-vantaggi-per-l-eaa-di-ununica-soluzione-ai-saa-s-1-1-1\" class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong>FAQ<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\" style=\"margin-bottom:var(--wp--preset--spacing--40)\"><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"294\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/banner_FAQ-1290x294.webp\" alt=\"Background with large orange and white question marks on a dark blue base.\" class=\"wp-image-20439\" srcset=\"https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/banner_FAQ-1290x294.webp 1290w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/banner_FAQ-650x148.webp 650w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/banner_FAQ-768x175.webp 768w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/banner_FAQ-1536x350.webp 1536w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/banner_FAQ-2048x467.webp 2048w, https:\/\/www.thron.com\/wp-content\/uploads\/2025\/10\/banner_FAQ-350x80.webp 350w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/figure>\n\n\n\n<h3 id=\"what-is-the-digital-product-passport-in-practice\" class=\"wp-block-heading\"><strong><strong>What is the Digital Product Passport in practice?<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is a digital profile of the individual product, opened by a QR\/tag on the item or packaging that shows verifiable data throughout the life cycle (what it contains, how to use\/repair it, how to recycle it). Example: I scan a jacket and see composition, washing instructions, possible repairs, and how to dispose of it at end of life.<\/p>\n\n\n\n<h3 id=\"what-is-the-digital-product-passport-in-practice-1\" class=\"wp-block-heading\"><strong><strong><strong><strong>Who decides which fields to fill in?<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The European Commission, through delegated acts provided by the ESPR for each product group. Example: for furniture, data on materials and disassembly might prevail; for tires on wear and recovery; for metals on recycled content and certifications.<\/p>\n\n\n\n<h3 id=\"what-is-the-digital-product-passport-in-practice-1-1\" class=\"wp-block-heading\"><strong><strong><strong><strong>Is it already mandatory for everyone?<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No: it is a framework being progressively rolled out. At the moment no DPP is yet in application: the first obligation, for certain categories of batteries, takes effect on <a href=\"https:\/\/single-market-economy.ec.europa.eu\/single-market\/digital-product-passport_en\" target=\"_blank\" rel=\"noreferrer noopener\">February 18, 2027<\/a>. In other sectors, the obligation will follow the adoption of the respective delegated acts, according to the <a href=\"https:\/\/transition-pathways.europa.eu\/news\/european-commission-launches-2025-2030-plan-advance-circular-and-energy-efficient-products\" target=\"_blank\" rel=\"noreferrer noopener\">Working Plan 2025-2030<\/a>, and will apply <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1781\/oj\/eng\" target=\"_blank\" rel=\"noreferrer noopener\">no earlier than 18 months after their entry into force<\/a>.<\/p>\n\n\n\n<h3 id=\"what-is-the-digital-product-passport-in-practice-1-1-1\" class=\"wp-block-heading\"><strong><strong><strong><strong>What role do standards (e.g., GS1) play?<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They serve to uniquely identify products and link the physical code to authoritative online data (e.g., GS1 Digital Link). Without standards, the DPP cannot scale and remain interoperable between actors and countries.<\/p>\n\n\n\n<h3 id=\"what-is-the-digital-product-passport-in-practice-1-1-1-1\" class=\"wp-block-heading\"><strong><strong><strong><strong>An example of Digital Product Passport application?<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An aluminum component manufacturer links origin certifications and recycled content to the passport: the customer sees public info; the technician, with operator profile, accesses specifications and diagrams; the authority verifies documents and compliance.<\/p>\n\n\n\n<h3 id=\"what-is-the-digital-product-passport-in-practice-1-1-1-1-1\" class=\"wp-block-heading\"><strong><strong><strong><strong>Why the focus on fashion?<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Because textiles\/apparel is among the first final products in the Working Plan table, with indicative adoption of the delegated act in 2027 (application no earlier than 18 months later, according to the <a href=\"https:\/\/single-market-economy.ec.europa.eu\/single-market\/digital-product-passport\/textile-apparel_en\" target=\"_blank\" rel=\"noreferrer noopener\">European Commission<\/a>): this means fashion brands must organize data and processes in advance. The fields to prepare are composition and origin of materials, care\/washing\/repair instructions, compliance documents, end-of-life indications (collection\/recycling). Variants and batches must be accounted for when relevant, and a public view must be distinguished from that for authorities\/operators.<\/p>\n\n\n\n<h3 id=\"what-is-the-digital-product-passport-in-practice-1-1-1-1-1-1\" class=\"wp-block-heading\"><strong><strong><strong><strong>Is blockchain needed?<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is not a legal requirement. What matters is being able to demonstrate provenance, integrity, and data governance, regardless of the chosen technical infrastructure. The ESPR does not prescribe a single technology.<\/p>\n\n\n\n<h3 id=\"what-is-the-digital-product-passport-in-practice-1-1-1-1-1-1-1\" class=\"wp-block-heading\"><strong><strong><strong><strong><strong>How does it connect to my online catalog?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The QR code on the product refers to an authoritative source where the digital passport resides. With open standards like GS1 Digital Link, the code on the label becomes an intelligent URL that leads to the correct version (variant, batch) and shows only the correct fields. If your data is currently scattered, the most useful investment is to centralize, normalize, and make it accessible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The complete guide to the Digital Product Passport: what it is, requirements, timelines, and applications in key sectors (focus on fashion) and practical tips.<\/p>\n","protected":false},"author":14,"featured_media":20523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-20517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/20517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/comments?post=20517"}],"version-history":[{"count":13,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/20517\/revisions"}],"predecessor-version":[{"id":29973,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/20517\/revisions\/29973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/media\/20523"}],"wp:attachment":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/media?parent=20517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/categories?post=20517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/tags?post=20517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}