PNG<\/strong> images<\/strong> have become popular for various reasons. <\/p>\n\n\n\n In particular, in addition to handling the alpha channel (transparencies), PNG is a format that uses compression techniques that do not compromise image quality<\/strong> and avoid data loss. <\/p>\n\n\n\n Among the most widely used formats, JPEG follows closely (78%), which over the years has been progressively preferred to PNG, especially on the web. Although it entails a loss of file quality, in fact, the JPEG format is lighter and better supports online performance<\/strong>. <\/p>\n\n\n\n More recent and less widespread for the time being is the WebP format (8%).<\/p>\n\n\n\n Introduced by Google in 2010, the WebP<\/strong> format is particularly suitable for online pages because it guarantees a quality equivalent to JPEG but weighs between<\/strong> 25 and 34% less<\/strong>2<\/sup>. <\/p>\n\n\n\n In general, it is well known that lighter web pages improve SEO ranking and user experience. If a website is lighter<\/strong>, it means that the server hosting it needs less energy<\/strong> and, as a result, the amount of carbon dioxide<\/strong> generated while browsing it is reduced<\/strong>. <\/p>\n\n\n\n Despite being among the newest image formats, WebP is supported by most browsers<\/a>. <\/p>\n\n\n\n This means that the use of photos, snapshots and illustrations in WebP enables organisations to converge business and environmental performance.<\/p>\n\n\n\n If you use THRON PLATFORM<\/a>, remember that you can govern the lifecycle of all your images<\/strong> and distribute their most up-to-date and optimised version on every communication channel. <\/p>\n\n\n\n Whether PNG, JPEG or WebP. <\/p>\n\n\n\n 1<\/sup> Usage statistics of image file formats for websites, 2023, W3Techs.com<\/a>.<\/em> Returning a product purchased online often only takes a couple of clicks. The carbon dioxide emissions along the supply chain<\/strong>, the new packaging<\/strong> required, not to mention the disposal of returned products<\/strong>, a choice practised mainly by sellers of low-value goods.<\/p>\n\n\n\n In the US alone, handling returns costs over 5 billion and disposing of some of them generates over 15 million tonnes of emissions4<\/sup>. In UK fashion, it is estimated that for every four items purchased online, one is returned5<\/sup>. <\/p>\n\n\n\n The causes? The delivery of a damaged product (in 59% of cases6<\/sup>), the customer changing their mind after the purchase (42%) and the mismatch between the online description and the real feature of the product<\/strong> (29%).<\/p>\n\n\n\n On this last front, the governance of digital assets can play a key role<\/strong>.<\/p>\n\n\n\n THRON PLATFORM<\/a>, for example, centralises information on all your products, dialogues with third-party tools such as PIM and PLM, and publishes automatically updated data and descriptions in real time on every touchpoint.<\/p>\n\n\n\n Thus, on digital catalogues as well as on product sheets of retailers, websites or various marketplaces, information is automatically always aligned. 4<\/sup> The unsustainable cost of free returns<\/em>, 2019, VogueBusiness<\/a>. An image, a video or a product description are just the tip of the iceberg of a long collaborative flow. In most cases, the processes and teams involved in creating, managing, sharing, distributing and monitoring a digital asset are numerous. <\/p>\n\n\n\n From requests for approval to the exchange of feedback, from sharing assets to dialogue with creative agencies, translators and photographers, e-mail is often the main vehicle on which files and information travel around the company. 7<\/sup> Le e-mail inquinano: l\u2019impatto ambientale della nostra posta elettronica, 2023, Ademe \u2013 Agenzia Francese per l\u2019Ambiente e la Gestione dell\u2019Energia<\/a>.<\/em><\/p>\n\n\n\n Security, agility, scalability and, as if that were not enough, sustainability.<\/p>\n\n\n\n These are just some of the goals scored in the match between cloud and on-premises by the cloud. <\/p>\n\n\n\n A match that, to tell the truth, is increasingly boring because cloud platforms have been growing steadily and relentlessly over the last period, with positive impacts on the environment.<\/p>\n\n\n\n According to Accenture8<\/sup> migrations to the public cloud9<\/sup> can reduce CO2<\/sub> emissions by 59 million tonnes per year<\/strong>. That is basically like taking 22 millions of cars<\/strong> off the road. Cloud vs On-premises impatto CO2 – The green behind the cloud<\/em>, 2020, Accenture<\/a><\/p>\n\n\n\n If you want to make the management of your digital assets sustainable, opt for a cloud platform<\/strong>, in favour of cloud-native<\/strong> rather than cloud-enabled solutions10<\/sup>. 8<\/sup> The green behind the cloud, 2020, Accenture<\/a><\/em>. Can you think of any others? Write us an e-mail. Just one though \ud83d\ude09 <\/p>\n\n\n\n And then remember to switch off your PC. ![\"DAM](\"https:\/\/www.thron.com\/wp-content\/uploads\/2023\/06\/Articolo28_ImpattoAmbientale_01-1290x625.webp\")
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But it is not just a matter of business or preferences along the customer journey.<\/p>\n\n\n\n
2<\/sup> An image format for the Web, 2023, Google for Developers<\/a>. Lo studio, realizzato da Google stessa, \u00e8 stato messo pi\u00f9 volte in discussione e alcuni test hanno dimostrato che in alcuni casi il WebP non \u00e8 il formato pi\u00f9 performante rispetto al JPEG. Se ti interessa approfondire il dibattito, ecco un articolo interessante<\/a>.<\/em>
3<\/sup> Using WebP for SEO in 2023, 2023, Productive Shop<\/a>.<\/em><\/p>\n\n\n\nYour product descriptions are not just pretty words <\/h2>\n\n\n\n
The process triggered, however, is almost always expensive for the seller. And harmful to the environment.<\/p>\n\n\n\n
It not only makes workflows more agile, it also lightens dumps<\/strong>, minimises manual errors<\/strong> and reduces return requests<\/strong>, ensuring consistent and coherent information at all times.<\/p>\n\n\n\n
5<\/sup> I resi dello shopping online: a noi non costano ma all\u2019ambiente s\u00ec,<\/em> 2021, Focus<\/a>.
6<\/sup> E-commerce returns: useful statistics and data to avoid them, 2023, ShippyPro<\/a>.<\/em><\/p>\n\n\n\nE-mails: because a digital asset is not just pixel or words<\/h2>\n\n\n\n
An inefficient vehicle, however. Both from an organisational point of view – because it decentralises digital assets and destructures flows – and from an environmental point of view.\u00a0\u00a0
The CO2<\/sub><\/strong> emissions generated by sending just 8 e-mails<\/strong> are in fact equal to those emitted by a car travelling one kilometre7<\/sup><\/strong>. \u00a0
For this reason, a truly sustainable management of digital assets, in particular of processes along their life cycle, cannot disregard the volume of e-mail in circulation.
So what to do?
\u00a0
Centralising digital assets<\/a>, product data<\/a>, processes<\/a> in a single platform and distributing them directly and dynamically to customers<\/a> and partners<\/a> is a great way to minimise e-mail (and their environmental impact).<\/p>\n\n\n\nCloud platforms are greener<\/em> <\/h2>\n\n\n\n
In the same research, analysts estimate the share of carbon emissions reduction that a cloud platform can provide compared to the same on premises, on several fronts. <\/p>\n\n\n\n![\"\"](\"https:\/\/www.thron.com\/wp-content\/uploads\/2023\/06\/Articolo28_ImpattoAmbientale_ENG_02-1290x650.webp\")
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THRON, for instance, is a cloud native SaaS platform, naturally prepared and developed for the cloud. With all the benefits this brings in terms of flexibility<\/strong>, resilience<\/strong> and scalability<\/strong>.<\/p>\n\n\n\n
9<\/sup> Sulle definizioni di cloud privato, pubblico e ibrido trovi un po\u2019 di informazioni in questa pagina<\/a><\/em>.
10<\/sup> Cloud native e cloud abilitato, AWS<\/a>.<\/em><\/p>\n\n\n\nAnd these were just few examples<\/h2>\n\n\n\n
Sustainability is nourished by small gestures.<\/p>\n\n\n\n