{"id":9016,"date":"2023-09-01T09:28:21","date_gmt":"2023-09-01T07:28:21","guid":{"rendered":"https:\/\/www.thron.com\/?p=9016"},"modified":"2024-02-28T10:09:22","modified_gmt":"2024-02-28T09:09:22","slug":"forrester-pim-landscape-q2-2023","status":"publish","type":"post","link":"https:\/\/www.thron.com\/en\/blog\/product\/forrester-pim-landscape-q2-2023\/","title":{"rendered":"Forrester’s DAM & PIM Landscape 2023"},"content":{"rendered":"\n

The Throne among the world’s leading Digital Asset Management and Product Information Management software <\/strong>  <\/h2>\n\n\n\n

Let’s get straight to the point: THRON PLATFORM is among the most important DAMs and PIMs.<\/p>\n\n\n\n

In fact, the renowned analyst has included our platform in its reports The Product Information Management Landscape, Q2 2023<\/em> and The Digital Asset Management Landscape, Q4 2023<\/em>.<\/p>\n\n\n\n

The overview produced by the research company, periodically identifies the main DAM and PIM vendors in the world<\/strong>, who are called upon to share their sectors, geographical areas of reference and deployment model.<\/p>\n\n\n\n

We are part of these exclusive selections<\/strong> and we are happy about it.<\/p>\n\n\n\n

Ask us if we are happy<\/strong> <\/h2>\n\n\n\n

Being mentioned among the world’s leading PIM and DAM vendors crowns our vision and confirms the value of our contribution to the digitization of corporate information assets<\/strong>.   <\/p>\n\n\n\n

Being featured in Forrester’s PIM Landscape further convinces us of the value of the path we have been on for some time now. <\/p>\n\n\n\n

We strongly believe that organizations need a single platform to govern digital assets and product data. A solution that is at the center of the corporate digital ecosystem and that dialogues with any tool.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The efficiency and agility of processes, the optimization of the technology stack, as well as the quality of the customer experience come from a platform that centralizes the entire information asset. <\/p>\n\n\n\n

That\u2019s why, when we talk about THRON, we talk about a single platform<\/strong> and governance<\/strong>.<\/p>\n\n\n\n

PIM today: where do we stand?<\/strong><\/strong> <\/h2>\n\n\n\n

Online sales volumes are becoming increasingly important.<\/p>\n\n\n\n

According to Forrester, B2B e-commerce penetration in the US will reach 24.4% by 2027: up 8% from 20211<\/sup>. Furthermore, analysts estimate that 68% of B2C online shopping will be generated by marketplace<\/strong>2<\/sup> by the end of the year<\/strong>. <\/p>\n\n\n\n

In a context like this, online sales channels need real-time, up-to-date information to ensure effective, omnichannel browsing and shopping experiences.<\/p>\n\n\n\n

It is in a context like this that PIM fits in.<\/p>\n\n\n\n

1<\/sup> 2022 B2B E-commerce Forecast, US<\/em>, Forrester, 2022.
2 <\/sup>2022 Online Marketplace Tracker<\/em>, Global, Forrester, 2022.<\/p>\n\n\n\n

What is a PIM software for?<\/strong> <\/h2>\n\n\n\n

From ERP to MDM, PDM to PLM, DMS to DAM, not forgetting the information shared in an unstructured way by suppliers, partners, translation agencies.<\/p>\n\n\n\n

Product Information Management software brings order to chaos and centralizes any product data. Without a PIM, product information is scattered<\/strong> in the maze of company folders and systems. <\/p>\n\n\n\n

A source of truth for the entire organization is the starting point for further benefits.  <\/p>\n\n\n\n

The Value of Product Information Management software <\/strong> <\/h2>\n\n\n\n

According to Forrester, the business value of a PIM derives from the reduction in operations <\/strong>that would otherwise be required to collect, consolidate and publish product information from the organization’s various data sources to its digital sales channels: websites, e-commerce and marketplaces3<\/sup>. <\/p>\n\n\n\n

In its latest PIM Landscape<\/a>, Forrester lists among the benefits of a tool to manage product information:  <\/p>\n\n\n\n