{"id":9111,"date":"2022-07-28T15:14:15","date_gmt":"2022-07-28T13:14:15","guid":{"rendered":"https:\/\/www.thron.com\/blog\/thron-7\/"},"modified":"2023-09-07T08:34:09","modified_gmt":"2023-09-07T06:34:09","slug":"thron-7","status":"publish","type":"post","link":"https:\/\/www.thron.com\/en\/blog\/product\/thron-7\/","title":{"rendered":"THRON 7: we have never been so Throne"},"content":{"rendered":"\n

A few days ago, Info-Tech, a Canadian IT research and consulting company, listed THRON as a leader in its Data Quadrant Report – Product Information Management<\/em><\/strong>.<\/p>\n\n\n\n

A new confirmation that our vision meets what brands really need.<\/p>\n\n\n\n

Because it is only when assets and products are managed together that you can rely on a single source of truth, on a Throne.

And with the arrival of THRON 7, this is truer than ever.<\/p>\n\n\n\n

THRON 7, among top PIM providers according to Info-Tech<\/h2>\n\n\n\n

Info-Tech has published its Data Quadrant Report – Product Information Management 2022<\/a><\/em>.<\/p>\n\n\n\n

The analysts analysed the world’s top 30 solutions for managing product information<\/strong> in terms of customer base and features. From these, they than selected 13 software<\/strong>.<\/p>\n\n\n\n

More than 270 customer evaluations<\/strong>, focused on features satisfaction and vendor expertise, resulted in the development of a quadrant<\/strong> divided into four categories: Leader, Product Innovator, Service Star e Challenger.<\/p>\n\n\n\n

THRON is among the leading providers of Product Information Management <\/a>solutions<\/strong>.<\/p>\n\n\n\n

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In particular, our platform excels for its ease of implementation, customer support and Digital Asset Management capabilities.<\/p>\n\n\n\n

This award is particularly important, not only for THRON’s achievements in terms of Product Information Management. In fact, THRON is the only platform – among those selected by Info-Tech – to manage digital assets and products in a unified manner.<\/strong><\/p>\n\n\n\n

Our unified media content and products management comes from afar<\/h2>\n\n\n\n

This is not a casual achievement.<\/p>\n\n\n\n

We have always been clear about how important it is to manage from a single platform not only images, video, audio and documents but also the data and information of the products they represent.<\/strong><\/p>\n\n\n\n

Only a solution that adopts such an approach breaks down the silos typical of organisations where PIM and DAM travel on separate tracks<\/strong>, eliminating the costs required to continuously synchronise assets and information.<\/p>\n\n\n\n

Not to mention that only a single platform enables the highest quality end-channel experiences<\/strong>.<\/p>\n\n\n\n

This is well known by our customers, who have relied on us to govern the three key phases of the asset and product lifecycle from a single point: import, enrichment and distribution.<\/p>\n\n\n\n

The result? A 360\u00b0 governance of contents, understood as the union of multimedia assets and product data.<\/p>\n\n\n\n

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Analysts crown our vision of Throne <\/h2>\n\n\n\n

This is a new award in this 2022, following Forrester’s recent inclusion of us in its NowTech MRM 1Q 2022 <\/em>report, rewarding the flexibility of out platform, which can also manage digital flows <\/strong>in an integrated manner.<\/p>\n\n\n\n

Analysts, therefore, recognise THRON’s ability to go beyond simple digital asset management.<\/p>\n\n\n\n

Info-Tech’s accolade comes only a few days after the release of the next generation <\/strong>of our platform.<\/p>\n\n\n\n

In addition to making us very proud, the attention of analysts and the satisfaction of our customers confirm that the path we have taken is the one that brands need to face the present and the future.<\/p>\n\n\n\n

It is difficult to rely on real governance jumping between different applications and wasting time synchronising information in different software, which become real silos.<\/p>\n\n\n\n

This is why we continue to go beyond the traditional definition of DAM, adopting an increasingly rounded view of contents, <\/strong>capable of encompassing all its facets.<\/p>\n\n\n\n

We are a convergent platform where multimedia and product content are at the centre. A single tool that is not jost a DAM but can replace the PIM.<\/p>\n\n\n\n

Images and videos, of course, but also the data and information related to the products<\/strong> they represent, the processes<\/strong> to create, enrich and approve them, up to their distribution<\/strong>, must to be optimised to ensure the best customer experience<\/strong> on the communication channels.<\/p>\n\n\n\n

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