{"id":9384,"date":"2022-06-29T15:09:53","date_gmt":"2022-06-29T13:09:53","guid":{"rendered":"https:\/\/www.thron.com\/blog\/non-categorizzato\/connettore-wordpress\/"},"modified":"2024-01-12T10:21:05","modified_gmt":"2024-01-12T09:21:05","slug":"wordpress-connector","status":"publish","type":"post","link":"https:\/\/www.thron.com\/en\/blog\/product\/wordpress-connector\/","title":{"rendered":"A new UX for WordPress connector"},"content":{"rendered":"\n<p>We have released a new version of the THRON WordPress connector, the virtual bridge that connects the content marketing strategies of some of the world\u2019s biggest brands to their websites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Paragrafo-1\">Digital asset delivery according to THRON<\/h2>\n\n\n\n<p>It\u2019s no secret to anyone who knows us. We have a very simple idea of digital asset delivery. <strong>No duplications<\/strong>.<\/p>\n\n\n\n<p>We translate this into <strong>centralised management<\/strong> of every single asset, which takes place directly on our hub. From it, <strong>we distribute directly on every final channel<\/strong> without copying and pasting an image or video on the desktop, the servers or even the CMS galleries themselves.<\/p>\n\n\n\n<p>The hub constantly dialogues with each brand\u2019s communication touchpoints. When the asset on the hub is updated, all the channels on which it\u2019s distributed will automatically be updated, too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Paragrafo-2\">Il connettore WordPress<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/www.thron.com\/en\/platform\/connectors\/\" target=\"_blank\" data-type=\"page\" data-id=\"7511\" rel=\"noreferrer noopener\"><strong>THRON WordPress connector<\/strong><\/a> enables assets\u2019 distribution on all the websites managed by means of the CMS. It doesn\u2019t just eliminate the barriers between the DAM Platform and the website; it actually builds a <em>digital highway <\/em>between the two.<\/p>\n\n\n\n<p>Thanks to the connector:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website editors have <strong>access to the constantly up-to-date contents<\/strong> in the <a href=\"https:\/\/www.thron.com\/en\/platform\/dam-software\/\" data-type=\"page\" data-id=\"7421\">DAM software<\/a>, directly from the CMS package. In fact, thanks to the <strong>dedicated plug-in<\/strong>, the connector <strong>avoids the sequence of download to local followed by upload to the gallery<\/strong>, making the whole process much faster and eliminating duplications.<\/li>\n\n\n\n<li>Whenever a content present in THRON is modified, it will <strong>automatically be updated<\/strong> on the website managed using WordPress.<\/li>\n\n\n\n<li>Businesses can reproduce contents on their website using the <strong>THRON Universal Player<\/strong>. The player, able to distribute images, videos, audios, documents and any other content, is completely customisable and features a series of functions that ensure contents always provide the very highest performance levels at every user interaction. These include lazy loading, the automatic SEO optimisation of contents reproduced, and the ability to dynamically adapt contents\u2019 quality to the user\u2019s conditions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Paragrafo-3\">The latest updates to the WordPress connector<\/h2>\n\n\n\n<p>We had two aims when updating the connector:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>to improve the user experience<\/strong> of marketers who utilise it<\/li>\n\n\n\n<li><strong>to increase <\/strong>the number of THRON <strong>delivery functions supported<\/strong> by the connector.\u202f\u202f<\/li>\n<\/ul>\n\n\n\n<p>In particular, with the new release our clients have access to a series of parameters of our THRON Real Time Image Editor enabling them to <strong>adjust specific characteristics on images independently<\/strong>, directly from the connector. In detail:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>smart image cropping, with choice of <em>Automatic<\/em>, <em>Centred<\/em>, <em>Product<\/em> and <em>Manual<\/em><\/li>\n\n\n\n<li><em>Quality<\/em>, <em>Brightness<\/em>, <em>Contrast<\/em>, <em>Sharpness<\/em> and <em>Color<\/em>.\u202f\u202f\u202f \u202f<\/li>\n<\/ul>\n\n\n\n<p>What\u2019s more, the connector\u2019s interface is now more consistent with the WordPress Gutenberg editor.\u202f<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<\/div>\n<div id=\"dwivk\" class=\"playerTHRON\" style=\"width: 100%; max-width: 1000px; max-height: 700px; padding-bottom: 56.25%; text-align: center; margin: auto;\"><span style=\"background-color: transparent;\">&nbsp;<\/span><\/div>\n<script src=\"https:\/\/hub-cdn.thron.com\/shared\/ce\/bootstrap\/1\/scripts\/embeds-min.js\"><\/script>\n<script>\n     var options = {\n        clientId: \"hub\",\n        xcontentId: \"957b16f6-6de8-4677-8025-656b40870de4\",\n        sessId: \"ooqxf4\"\n    };\n    var player = THRONContentExperience(\"dwivk\", options);\n\n  <\/script>\n&nbsp; &nbsp;<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><video src=\"blob:https:\/\/blog.thron.com\/8c41761f-e284-422f-8b3b-957a86e49a19\" muted=\"muted\" preload=\"metadata\" poster=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" loop=\"loop\" autoplay=\"autoplay\"><\/video><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have released a new version of THRON&#8217;s Wordpress connector, a bridge connecting content marketing strategies to websites.<\/p>\n","protected":false},"author":10,"featured_media":8840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-9384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/9384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/comments?post=9384"}],"version-history":[{"count":2,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/9384\/revisions"}],"predecessor-version":[{"id":12092,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/9384\/revisions\/12092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/media\/8840"}],"wp:attachment":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/media?parent=9384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/categories?post=9384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/tags?post=9384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}