{"id":9388,"date":"2022-06-16T14:55:01","date_gmt":"2022-06-16T12:55:01","guid":{"rendered":"https:\/\/www.thron.com\/blog\/non-categorizzato\/thron-workflow-lancio\/"},"modified":"2024-01-12T10:26:50","modified_gmt":"2024-01-12T09:26:50","slug":"thron-workflow-launch","status":"publish","type":"post","link":"https:\/\/www.thron.com\/en\/blog\/product\/thron-workflow-launch\/","title":{"rendered":"Welcome, THRON WORKFLOW!"},"content":{"rendered":"\n<p>Today is an happy day for us. And for our clients.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.thron.com\/en\/platform\/workflow\/\" data-type=\"page\" data-id=\"7457\">THRON Workflow<\/a> has arrived<\/strong>.<\/p>\n\n\n\n<p>The THRON expansion that allows users to design approval workflows, collaborate with colleagues and exchange feedbacks without ever leaving the <a href=\"https:\/\/www.thron.com\/en\/platform\/thron-platform\/\" data-type=\"page\" data-id=\"7411\">THRON PLATFORM<\/a>.<\/p>\n\n\n\n<p>Completely no-code and user-centred, Workflow centralise user experience maximising their autonomy.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"contenitore\">\n<div id=\"imakt\" style=\"width: 100%; max-width: 950px; padding-bottom: 56.25%;\"><span style=\"color: #ffffff;\">&nbsp;<\/span><\/div>\n<\/div>\n<script src=\"https:\/\/hub-cdn.thron.com\/shared\/ce\/bootstrap\/1\/scripts\/embeds-min.js\"><\/script>\n<script>\n    var options = {\n        clientId: \"hub\",\n        xcontentId: \"b85877e5-e444-4044-be62-85a98dffc0f0\",\n        sessId: \"peoay4\",\n         \n    };\n    var player = THRONContentExperience(\"imakt\", options);\n<\/script>\n<div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Paragrafo-1\">Welcome, THRON WORKFLOW!<\/h2>\n\n\n\n<p>This expansion is the first milestone of THRON 7, the new generation of our platform, which \u2013 release after release \u2013 will be reaching further and further <strong>beyond DAM<\/strong>.<\/p>\n\n\n\n<p>We\u2019re very proud of <a href=\"https:\/\/www.thron.com\/en\/platform\/workflow\/\" target=\"_blank\" data-type=\"page\" data-id=\"7457\" rel=\"noreferrer noopener\">THRON WORKFLOW<\/a> because it enables team collaboration. And makes the full lifecycle content management possible directly from the platform.<\/p>\n\n\n\n<p>This is one reason why <strong>Forrester Research \u2013 amongst the world\u2019s top MarTech analysts \u2013 has included us in the Now Tech Marketing Resource Management 1Q2022<\/strong>, report about global MRM solutions.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2022\/06\/Articolo16_DAMWorkflow_flussi-1290x761.webp\" alt=\"THRON workflow design example\" class=\"wp-image-3897\" style=\"width:699px;height:413px\" width=\"699\" height=\"413\" srcset=\"https:\/\/www.thron.com\/wp-content\/uploads\/2022\/06\/Articolo16_DAMWorkflow_flussi-1290x761.webp 1290w, https:\/\/www.thron.com\/wp-content\/uploads\/2022\/06\/Articolo16_DAMWorkflow_flussi-650x384.webp 650w, https:\/\/www.thron.com\/wp-content\/uploads\/2022\/06\/Articolo16_DAMWorkflow_flussi-768x453.webp 768w, https:\/\/www.thron.com\/wp-content\/uploads\/2022\/06\/Articolo16_DAMWorkflow_flussi-1536x906.webp 1536w, https:\/\/www.thron.com\/wp-content\/uploads\/2022\/06\/Articolo16_DAMWorkflow_flussi-350x207.webp 350w, https:\/\/www.thron.com\/wp-content\/uploads\/2022\/06\/Articolo16_DAMWorkflow_flussi.webp 2000w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Paragrafo-2\">Our vision of digital workflows<\/h2>\n\n\n\n<p>We have a very clear idea of what digital workflows should be like.<\/p>\n\n\n\n<p>We\u2019ve summarised it in the three goals we set ourselves when developing THRON WORKFLOW.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Autonomy<\/strong>. To make <strong>digital processes accessible to all<\/strong>.<br>The primary goal is to make workflows creation and management simple. This is why the builder is <strong>100% no code<\/strong> and you can <strong>design flows<\/strong> in an agile and efficient manner.<\/li>\n\n\n\n<li><strong>Collaboration<\/strong>. THRON is the seat of power, where <strong>digital assets<\/strong> are not only managed and distributed but <strong>approved too<\/strong>.<br>With THRON WORKFLOW, marketers don\u2019t need to exit the platform to exchange feedbacks. <strong>Minimise IT fragmentation<\/strong>, <strong>maximise productivity<\/strong>.<\/li>\n\n\n\n<li><strong>Control<\/strong>. The expansion is totally <strong>integrated in <a href=\"https:\/\/www.thron.com\/en\/platform\/thron-platform\/\" data-type=\"page\" data-id=\"7411\">THRON PLATFORM<\/a><\/strong> and enables the <strong>total monitoring<\/strong> of activities. Not forgetting <strong>security<\/strong>: the expansion allows different access rights to be allocated to the various teams.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.thron.com\/wp-content\/uploads\/2022\/06\/Articolo16_IMG_workflow-1290x1028.webp\" alt=\"overview of digital asset workflows in THRON WORKFLOW\" class=\"wp-image-3893\" style=\"width:699px;height:559px\" width=\"699\" height=\"559\"\/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Paragrafo-3\">What makes THRON WORKFLOW unique<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Direct delivery without duplication<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.thron.com\/en\/platform\/thron-platform\/\" target=\"_blank\" data-type=\"page\" data-id=\"7411\" rel=\"noreferrer noopener\">THRON PLATFORM<\/a><\/strong> does not copy the assets to the communication channels but publishes the most up-to-date version of them in real time.&nbsp;<\/p>\n\n\n\n<p>THRON WORKFLOW expands this feature because <strong>once a content has been approved<\/strong>, <strong>THRON will publish it directly on marketing channels<\/strong>.<\/p>\n\n\n\n<p>If the workflow relates to an asset that has already being delivered it is possible to set that once the approval steps have been carried out, the most up-to-date content automatically replaces the previous version.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">User experience<\/h3>\n\n\n\n<p>This has always been our guiding beacon.<br>With THRON WORKFLOW our Design and Development teams have gone even further.<\/p>\n\n\n\n<p>As mentioned before the <strong>workflows builder<\/strong> is totally <strong>no-code<\/strong>.<\/p>\n\n\n\n<p>In this way, any user is autonomous in building the content creation flows needed to achieve his or her goals. The platform flexibility enables the creation of customised workflows, depending on the needs encountered.<\/p>\n\n\n\n<p>We\u2019re becoming more and more aware of how crucial user autonomy is for the achievement of brands goals.<\/p>\n\n\n\n<p>THRON WORKFLOW powerfully simplifies every process.<\/p>\n\n\n\n<p>Forget complex configurations and programming codes.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"bmdnv\" style=\"width: 100%; max-width: 800px; max-height: 700px; padding-bottom: 56.25%; text-align: center; margin: auto;\"><span style=\"background-color: transparent;\"><\/div>\n<script src=\"https:\/\/hub-cdn.thron.com\/shared\/ce\/bootstrap\/1\/scripts\/embeds-min.js\"><\/script>\n<script>\n     var options = {\n        clientId: \"hub\",\n        xcontentId: \"d8d1aee8-48c6-4704-9cff-28ae40d4e3d1\",\n        sessId: \"zf1zdd\"\n    };\n    var player = THRONContentExperience(\"bmdnv\", options);\n\n  <\/script>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><video src=\"blob:https:\/\/blog.thron.com\/92e07c0c-a7f3-4806-b585-5ca890e4c6a4\" muted=\"muted\" preload=\"metadata\" poster=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" loop=\"loop\" autoplay=\"autoplay\"><\/video><\/p>\n\n\n\n<p>THRON WORKFLOW is the first step towards the Platform of the future.<\/p>\n\n\n\n<p>Amongst its various goals, it will set out to offer the user <strong>total governance<\/strong>.<\/p>\n\n\n\n<p>This is one reason why, with the release of THRON WORKFLOW, the platform\u2019s menu has evolved to <strong>unify access<\/strong> between the DAM Platform and the new expansion and make it even more immediate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Paragrafo-4\">3 benefits of working with THRON workflows<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flexibility, because THRON WORKFLOW means simplicity<\/strong>.<br>The completely no-code interface enables users to design flows with no need for technical programming skills. For agile collaboration with colleagues and external stakeholders.<\/li>\n\n\n\n<li><strong>Agility, because THRON WORKFLOW means centralisation<\/strong>.<br>The expansion and the DAM Platform are one. The processes for the creation and approval of assets are managed by a single platform, which handles their lifecycle from creation to distribution on communication channels.<\/li>\n\n\n\n<li><strong>Security, because THRON WORKFLOW is not just power<\/strong>.<br>The solution enables granular rights management of the internal or external teams involved in specific flows or single tasks.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Paragrafo-5\">How THRON WORKFLOW works<\/h2>\n\n\n\n<p>THRON WORKFLOW allows to design workflows in 3 simple, guided steps.<\/p>\n\n\n\n<p>After deciding which users will have access and with which rights over the workflow, you have to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Forget the code<\/strong>. THRON WORKFLOW builder is a whiteboard at your disposal. From there you can design flows with maximum flexibility, depending on the needs of the teams working together.<\/li>\n\n\n\n<li><strong>Make your own rules<\/strong>. Collaboration is in real time, directly in the platform. In addition to increasing productivity, you can define manual or automatic asset progression rules based on feedback such as likes and dislikes.<\/li>\n\n\n\n<li><strong>Enjoy the result<\/strong>. Once the workflow is complete the asset is automatically updated in the DAM Library and, consequently, in the marketing channels in which it is delivered. In this way the time-to-market of communication is minimised.<\/li>\n<\/ol>\n\n\n\n<p>Easy, isn\u2019t it? And we assure you it\u2019s even quicker in practice.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thron.com\/en\/platform\/workflow\/\" target=\"_blank\" data-type=\"page\" data-id=\"7457\" rel=\"noreferrer noopener\">Want to take a look<\/a>? Let us know by filling in the form below. We can\u2019t wait to have you try out the new THRON!&nbsp;<\/p>\n\n\n\n<p><video src=\"blob:https:\/\/blog.thron.com\/8c41761f-e284-422f-8b3b-957a86e49a19\" muted=\"muted\" preload=\"metadata\" poster=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\" loop=\"loop\" autoplay=\"autoplay\"><\/video><\/p>\n","protected":false},"excerpt":{"rendered":"<p>100% no-code digital flows have landed at THRON PLATFORM. Discover WORKFLOW and elevate collaboration with every team!<\/p>\n","protected":false},"author":10,"featured_media":8838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-9388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/9388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/comments?post=9388"}],"version-history":[{"count":3,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/9388\/revisions"}],"predecessor-version":[{"id":12097,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/posts\/9388\/revisions\/12097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/media\/8838"}],"wp:attachment":[{"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/media?parent=9388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/categories?post=9388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thron.com\/en\/wp-json\/wp\/v2\/tags?post=9388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}