{"id":9392,"date":"2022-06-01T14:48:11","date_gmt":"2022-06-01T12:48:11","guid":{"rendered":"https:\/\/www.thron.com\/blog\/non-categorizzato\/core-web-vitals\/"},"modified":"2023-08-29T08:36:56","modified_gmt":"2023-08-29T06:36:56","slug":"core-web-vitals","status":"publish","type":"post","link":"https:\/\/www.thron.com\/en\/blog\/insights\/core-web-vitals\/","title":{"rendered":"Core Web Vitals: read here to make Google happy"},"content":{"rendered":"\n

SEO, you know, is crucial for reaching customers online. For some time now, Google has announced the parameters that most influence search result ranking: the Core Web Vitals<\/strong>.<\/p>\n\n\n\n

In this article, we will discover them one by one, explain how they are calculated, how to optimise them and the key role of the distribution of digital assets<\/strong> for the optimal positioning of website and e-commerce on SERPs.<\/p>\n\n\n\n

SEO, Google and Core Web Vitals<\/h2>\n\n\n\n

Every day, italians<\/strong> spend an average of more than six hours on the web<\/strong>. In 74%<\/strong> of cases they do this to search information<\/strong>1<\/sup>.<\/p>\n\n\n\n

Time per search is short and users want to find what they are looking for quickly. This explains why clicks are concentrated on the first links in the SERP (Search Engine Research Page, the search results page).<\/p>\n\n\n\n

According to Sistrix2<\/sup>, 28% of users click on the first Google’s result<\/strong>, 16% on the second, 11% on the third. From the second page, the click-through rate drops to below 1% per position.<\/p>\n\n\n\n

This is why well-positioned content is crucial<\/strong> for a brand.<\/p>\n\n\n\n

Positioning is made possible by SEO<\/strong>.<\/p>\n\n\n\n

SEO \u2013 Search Engine Optimization \u2013 covers all the activities necessary to optimise the positioning of a website’s content<\/strong> among search engine results.<\/p>\n\n\n\n

And considering that Google<\/strong> is the most used search engine in the world (92%!)3<\/sup> it is natural to look to Big G<\/em> talking about SEO.<\/p>\n\n\n\n

Knowing the requirements to help content rank on Google is strategic, but can often be complex. Like the recipe of the world’s most famous cola, in fact, the variables behind the search engine’s algorithm are secret<\/strong>.<\/p>\n\n\n\n

However, as of 2021, Google has made public a set of parameters – the Web Vitals – that influence the algorithm and the ranking calculation.<\/p>\n\n\n\n

These are parameters that define the quality of the user’s browsing experience<\/strong>.<\/p>\n\n\n\n

Among the Web Vitals, there are three defined as \u201cCore\u201d, which Google considers crucial<\/strong>. The so-called Core Web Vitals<\/strong>.<\/p>\n\n\n\n

1<\/sup> Digital 2022 Italy<\/em>, 2022, We Are Social – Hootsuite.
2<\/sup> Over 25% of People Click the First Google Search Result<\/em>, 2020, Search Engine Journal – Sistrix.
3<\/sup> I motori di ricerca pi\u00f9 usati nel mondo<\/em>, 2021, SEOAlk – StatCounter Global Stats.<\/p>\n\n\n\n

What Core Web Vitals are<\/h2>\n\n\n\n

The Core Web Vitals are three parameters that measure the navigation quality of a website or e-commerce<\/strong> and are considered particularly important by Google.<\/p>\n\n\n\n

The Core Web Vitals are:<\/p>\n\n\n\n