What does artificial intelligence allow you to do?
Classifying content in order to find them over the time and organizing and collecting significant data are essential tasks for a company that wants to optimize its marketing resources.
At the same time, it is impossible to do these tasks just with the manual intervention, due to the quantity of content requested by the multichannel communication; moreover, when more people share the same tasks, they risk is chaotic and inconsistent results.
How does artificial intelligence it work in detail?
Thanks to the support of AI it is possible to automatize these repetitive operations. THRON uses three different AI engines to provide at the same time:
- Semantic information about all the uploaded content (topic, the tone of voice, etc.).
- Automatic content classification, dynamically shaped on the company taxonomy, thanks to advanced Machine Learning algorithms.
- Analysis of the interests of whom accesses the content.