The Semantic Engine offers the operational advantage of being able to search for content with semantic criteria. It is activated with the upload of each content (audio, video, image, document,
If you have to choose an image for a new travel brochure and search “photo of the Maldives without people”, you can perform a search using semantic tags, without having to scroll through the entire photo catalogue.
The Behavior Engine, on the other hand, provides valuable marketing and sales data to get to know the interest profiles of each persona.
Indeed, it monitors the interests of each user over time, gradually perfecting their profiles. At this point, you can integrate the data collected by THRON’s Behavioral Engine into your CRM and improve the automation of marketing activities, thanks to the enhancement of such data with the interests of the individual collected by Content Intelligence. In this way, you can also help the sales department to be aware in advance of subject matters to discuss with each prospect or customer.