The paradigm shift.

Until now, you used the software.
With AMBRA AI, THRON works with you.

Images, videos, documents, and product information. Your company already has everything it needs, it just doesn’t know it. Not because your assets are hidden: but because no tool has ever truly been able to read them.

AMBRA AI knows your content, and unlocks its full value.
It enriches, translates, and generates what’s missing. It transforms every asset for the right channel, right when you need it.

Without anyone lifting a finger.

-90%

Asset Search

Any content, findable using natural language.

−90%

Post-Production

Automated enrichment, adaptation, and distribution.

−80%

Catalog Costs

Completes, enriches, and localizes product sheets.

AI SEARCH · AI MODE

Stop clicking. Start asking.

AMBRA AI understands your language and knows every piece of content in your archive.
Search by intent, visual similarity, or purpose: results arrive in seconds, even if you can’t remember where something was saved.

With AI Mode, you go beyond search: describe the output you want, and AMBRA reasons, assembles, and generates.

Complex cognitive work, distilled into a single conversation.

THRON product sheet for a blue women's t-shirt with Amazon description generated by AMBRA AI based on selected attributes.

AI ENRICHMENT · AI DESCRIPTION · AI TRANSLATION · AI ACCESSIBILITY

Repetitive tasks vanish.

Every asset that enters THRON is analyzed and enriched before you even see it: tags, metadata, marketing descriptions, and alt text are all generated automatically.

Where a product description is missing, AMBRA AI generates one in your brand’s voice. Translations happen at scale for every market. Subtitles and accessible text ensure full compliance with the European Accessibility Act — no manual work required.

AI TRANSFORM · AI MEDIABOOST

From one shot, every version you need.

From a single source image, AMBRA AI generates every variant you need — no external tools required: it removes backgrounds, optimizes lighting, produces variants, and adapts shots for different markets with different models.

Live Staging, Space Staging, and Look Generation place every product in its most compelling visual context.

Every asset is delivered in real time up to 4K, via global CDN.

AMBRA Center dashboard in THRON showing KPIs on active automations, attribute translations, image editing time savings, and access to the agentic AI mode integrated with leading AI models.

AI DATA MODELING · AI CENTER · AI MCP

Stay in control even outside THRON.

Building a data model typically takes weeks.

With AMBRA AI, families, attributes, and relationships are proposed automatically based on what already exists — cutting the process from days to hours.

Every output is visible in the AI Center, where your team can review and refine while maintaining full oversight.

With AI MCP, your content becomes accessible to ChatGPT, Claude, Gemini, and any AI infrastructure you already use.

What really changes

when AMBRA AI works with you.

— Marketing Manager

Builds your campaign without starting from scratch.

Describe your goal. AMBRA AI assembles your content, product data, and pre-approved assets.

The work no longer starts with a blank page.

— Style Office

Explore your heritage without opening ten folders.

Browse years of archive using natural language. AMBRA AI surfaces concepts and combinations you’d never have found by searching manually.

— Sales

Walk into every client meeting with exactly the right materials.

Describe the client’s context. AMBRA AI pulls up the product sheet, images, content in the right format.

Every meeting starts fully prepared.

— Product Manager

Change one sheet, and it updates everywhere, automatically.

Change one piece of data. AMBRA AI propagates it across your eCommerce, marketplaces, and catalog, in the right format. No tickets, no waiting.

It’s not a feature.
It’s how THRON thinks.

AMBRA AI is built into every workflow in the platform.
Try it free for 30 days.

The AI Agent that manages your company information assets