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Here we write and read about data and trends on Digital Asset Management and Product Information Management.

Latest articles

July 2026 Insights

Search, don’t find, try again: break the cycle

The content is there, but it’s hard to find. What companies lack isn’t the ability to produce more: it’s knowing what they already have and how to use it.

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June 2026 Events

How SANTONI adopted THRON’s Agentic SaaS

THRON and SANTONI at the Netcomm Forum 2026: the report on the workshop covering AMBRA AI and Agentic SaaS, and the results of a year of tangible transformation.

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March 2026 Insights

Digital assets: what they are and why they matter to your business

Discover what digital assets are, the value they bring to companies, brands, and products, and how to manage them while saving time and resources.

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March 2026 Insights

Universal Commerce Protocol: data consistency matters

What Google’s Universal Commerce Protocol is, what changes for those selling online, and why consistent product data matters.

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February 2026 Insights

PIM for eCommerce: what it is, benefits, and how to choose the right one

What is a PIM for eCommerce, what problems it solves and how to choose it: consistent product data, updated feeds and faster time-to-market

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February 2026 Product

THRON Drive for Sales and Wholesale: sell without delays

THRON Drive sincronizza materiali commerciali del DAM con le cartelle locali: listini, cataloghi e presentazioni sempre aggiornati, senza attese.

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February 2026 Product

THRON Drive: the DAM in marketers’ creative tools

THRON Drive brings DAM to where you already work: Adobe, Canva, Office, desktop. Real-time synchronization, zero change management for marketers.

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February 2026 Insights

Digital Omnibus: impacts for companies and how to prepare

Digital Omnibus: what it is, where the process stands, and what changes for companies between the AI Act and the GDPR, amid extensions, watermarking, and simplifications.

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January 2026 Insights

DAMvsPIM: how and why to unify them in 15 points

Differences between DAM and PIM: a 15-point guide on how and why to unify them, plus a checklist and KPIs to measure costs and benefits

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Graphic showing the PIM at the center with Product Data Syndication distributing product data toward social, marketplaces, B2B portals, mobile apps and eCommerce.
November 2025 Insights

Product Data Syndication: what it is and why does it matter

What’s product data syndication, where is it applied, how does it differ from product content syndication, and what’s the role of PIM in omnichannel management

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