Photos, videos, data and documents tell the exclusivity of your collections. Centralise everything and publish on your channels at maximum performance.
Elegance, quality, refinement: these are just some of the attributes which the communication of design and furniture brands, particularly Italian ones, focuses on.
This communication focuses on a growing number of channels because customers (B2B or B2C) are not limited to visiting stores, but are increasingly focusing on websites, web shops and social media to inform themselves, evaluate products and make purchases.
With THRON PLATFORM, companies in this sector can centralise their product data spread across ERPs, PLMs and worksheets, as well as all the multimedia content which represents them.
From there, digital assets and product information is sent to the market: both offline – via proprietary stores or multi-brand retailers – and online, via websites, e-commerce platforms and marketplaces.
THRON publishes content and data which is always of the highest level of performance, in order to best convey the prestige of the materials, the refinement of the design and the quality of the products, making the digital experience comparable to the physical one.
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Online, the full experience of the product design passes through the digital assets.
With THRON, you can centralise them, classify them and associate them with information (thanks also to AI), so that an accurate list of product data corresponds to all multimedia content.
Configurators, prototypes and 3D renderings can be enriched and linked to other digital assets or data.
For example? User manuals, composition sheets and additional information on the colours, designers, collections and materials.
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THRON is the heart of the digital ecosystem, keeping the flow of information circulating in the entire organisation consistent, from the ERP to the pages of the website.
Our Customer Success team will help you to define the structure of the data model in a flexible manner, making the internal processes agile and at the same time offering the best browsing experiences to users of the website and B2B portals.
For example, in addition to a traditional catalogue, you can create one dedicated to the projects created, so that the relationship between the products and the projects in which they have been used is clear both to the internal teams and to the stakeholders of the channels you communicate on.
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If you want, you can allow partners or external suppliers, such as translation agencies, to access the platform, establishing precise rules and permissions.
When necessary, it only takes a click to export the information for every product and all multimedia content associated with each of them.
Touchpoints are consistent and populated with content and product data which is optimised dynamically.
By using the precise sharing functions offered by the platform our integrated Brand Portal.
The APIs and connectors allow communication with all tools. From creative suites to CMS.
Working with dozens of brands like yours, we have learnt quite a bit about Digital Asset Management and Product Information Management in Design & Furniture companies. We can’t wait to tell you all about it.